Download - Mercedes-AMG Driving Academy 2016/2017 Brochure English

AMG Driving Academy Peak Performance 2016/2017.

Mercedes-AMG GT S fuel consumption combined: 9.6-9.4 l/100 km; combined CO2 emissions: 219 g/km.

AMG Driving Academy Peak Performance 2016/17.

Join the World’s Fastest Family.

Dear performance enthusiasts,

Exploring and pushing personal limits, experiencing thrilling performance, and enjoying every moment to the absolute fullest – that’s the world of the AMG Driving Academy, an extraordinary team of performance-driven people who prize their individuality and share the same passions.

In the new 2016/17 program, we’re catering to your individual desires and capabilities like never before in order to lead you to your personal peak performance. With our AMG RACETRACK-Training, you’ll hone your driving skills in programs that perfectly build upon one another. The AMG EMOTION-Tour whisks you away to select European locations while the AMG Winter Sporting offers four-wheel fun under extreme conditions. At our AMG Special Events, you can request exclusive tailor-made events with freely configurable modules – an ideal choice for business clients or groups.

In addition to Driving Performance, responsibility remains very important to us at AMG. Safety first: At our events we place top value on the safety of all our participants. Become a member of the World’s Fastest Family and register today for your desired event.

We look forward to seeing you.

Teresa SchmidtSenior Manager Marketing Communications

Tobias MoersChairman of the Management Board

Driven by Peak Performance. 3

WELCOME

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Unique and united.The AMG Driving Academy is about more than achieving your goals. It’s about a way of life. An attitude and a philosophy that’s as unique as you are. Full of intensity, full of soul. Our events allow you to indulge in your personal performance passions and share the experiences with kindred spirits.

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Professionals at your side. Suit up with some of the best drivers in the world. Not as a student, but as a teammate! You’ll perform at the same adrenaline-pumping level and on equal footing with experienced instructors who’ll recognize your potential and lead you step by step to your limits. Racetrack pros like five-time DTM champion Bernd Schneider will enable you to become one with your vehicle. And the racing line.

TEAM 6

CHALLENGE

Performance meets responsibility. Mercedes-AMG vehicles are everything – except ordinary. That’s why the paths we master with those vehicles are special too: challenging racetracks renowned through out the world and superlative European roads amid breathtaking landscapes. To pre serve them for future generations, we go easy on resources and ensure the certified carbon neutrality of all driving participants in our events.


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Experience the extraordinary. Take a deep breath and inhale the moment. At the AMG Driving Academy, great occasions are on the agenda every single day. That goes for driving as well as for the overall experience. Before you lie unforgettable highlights – everything from culinary to cultural. Immerse yourself in spectacular natural landscapes from Mediterranean shores to frozen polar panoramas and find your optimal balance during our exclusive supporting program.

HEARTBEAT

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33 AMG Winter Sporting Icy, icier, Arjeplog. At the Arctic Circle you’ll experience a

high-performance adventure that’s guaranteed not to leave you cold.

36 AMG Special Events Your dream of the perfect gift or reward now comes true. With

AMG Special Events, your wish is our command. It doesn’t get any more personalized than this.

14 AMG RACETRACK-Training Perfect your driving ability with experienced ins tructors,

personalized content, individual guidance and captivating vehicles.

14 AMG EXPERIENCE16 AMG BASIC-Training 18 AMG BASIC-Training Power&Passion 20 AMG ADVANCED-Training 22 AMG PRO-Training 24 MASTERS

26 AMG EMOTION -Tour Take a tour with us and enjoy spirit, sport and lifestyle –

everything with an exclusive AMG touch.

27 AMG EMOTION-Tour SPIRIT OF AMG 29 AMG EMOTION-Tour LIFESTYLE31 AMG EMOTION-Tour MOTORSPORT

Mercedes-AMG A 45 4MATIC fuel consumption combined: 7.1-6.9 l/100 km; combined CO2 emissions: 165 g/km.

Program Overview. 99

Mercedes-AMG GT S fuel consumption combined: 9.6-9.4 l/100 km; combined CO2 emissions: 219 g/km. Mercedes-AMG A 45 4MATIC fuel consumption combined: 7.1-6.9 l/100 km; combined CO2 emissions: 165 g/km.Mercedes-AMG SLK 55 fuel consumption combined: 8,4 l/100 km; combined CO2 emissions: 195 g/km.

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On with the show.

High-performance events deserve a complete high-performance experience. As a result, the AMG Driving Academy offerings are distinguished by that little bit extra – even off the road and track: high-quality hotels, fine dining and exclusive entertainment. The opportunities at the AMG Special Events add yet another dimension of personalized perquisites: from the opulent gala dinner to the meet-and-greet with motorsport heroes, from the opera outing to the helicopter flight. How can we serve you?

AMG RACETRACK-Training. Push your upper limits. Curve by curve and step by step. With our AMG RACETRACK-Training, you can fulfill your dream of absolute mastery over your vehicle between the curbs. Your training will begin with a placement test where specially trained instructors will identify your individual needs. Throughout the event, the instructors will continually analyze your progress and adapt the training procedures accordingly. The goal? Your personal best.

PERFECTION 13

Excitement from the very first second. That’s the AMG EXPERIENCE – a thrilling first “rendezvous” with the world of the AMG Driving Academy. You’ll get to know current Mercedes-AMG vehicles and fall in love with their power and performance. According to your personal preference, the half-day – don’t worry, you can request to extend them – driving programs focus on different dynamic priorities: from FUN to PERFORMANCE on up to DRIFT. The attractive price and concise format also make the AMG EXPERIENCE an ideal gift or reward.

EVENT INFORMATION. AMG EXPERIENCE.

» Program • Drift Challenge• Action-Parcours• Racetrack Experience

» Note Please refer to the forthcoming AMG Driving Academy Price List for more details on this event. For further information, you can visit our website: www.mercedes-amg.com/driving-academy

Mercedes-AMG C 63 S fuel consumption combined: 8.4-8.2 l/100 km; combined CO2 emissions: 192 g/km.

Racetrack. EXPERIENCE. 14

Mercedes-AMG C 63 S fuel consumption combined: 8.4-8.2 l/100 km; combined CO2 emissions: 192 g/km.

As fundamental as the air we breathe and at the same time an experience that will take your breath away. No, that’s not a contradiction – it’s our AMG BASIC-Training. This is where you’ll learn and experience how enthralling physics of movement feel in a Mercedes-AMG. You’ll lay the foundation for your confident mastery of a high-performance vehicle and take your first spins on the racetrack. For an even more turbocharged atmosphere, you have the opportunity to kick off the one-day AMG BASIC-Training the night before with an optional Driver’s Dinner.

Mercedes-AMG CLA 45 4MATIC Coupé fuel consumption combined: 7.1–6.9 l/100 km; combined CO2 emissions: 165 g/km.

Racetrack. BASIC.

EVENT INFORMATION. AMG BASIC-TRAINING.

» Program • Car Control• Auto X• Race Taxi Ride• Diverse AMG Vehicles


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Mercedes-AMG CLA 45 4MATIC Coupé fuel consumption combined: 7.1–6.9 l/100 km; combined CO2 emissions: 165 g/km.

Your Mercedes-AMG can do more. But what exactly? The AMG BASIC-Training Power&Passion, which you get as part of the optional AMG Driver’s Package when you purchase a Mercedes-AMG, will divulge all the insider tips and secrets. This event ought to be the first highlight on your shared journey with your new vehicle. On closed training grounds you’ll learn how to improve your control – even when emergency braking and under- or oversteering. Of course, you’ll also succeed in mastering your first laps on the racetrack. At the end of a busy day of driving, you’ll have definitive proof that your Mercedes-AMG can do more when it matters – as can you.

Racetrack. BASIC Power&Passion.

EVENT INFORMATION. AMG BASIC -Training Power&Passion.

» Program • Participants’ own vehicles• Car Control• Race Taxi Ride


Mercedes-AMG S 65 Coupé fuel consumption combined: 11.9 l/100 km; combined CO2 emissions: 279 g/km.

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Mercedes-AMG S 65 Coupé fuel consumption combined: 11.9 l/100 km; combined CO2 emissions: 279 g/km.

Experience a feeling of elation that knows no braking points. Two days full of speed, performance and shared passion await you at AMG ADVANCED-Training. Expert instructors will first determine the driving skills of all participants, then you’ll be teamed with other performance enthusiasts at the same skill level. Soon you’ll be rocketing along the racing line to confident, noticeable progress. Aided by analytical techniques used in motorsport, you’ll quickly pick up the pace and learn as a duo how to read a racetrack. On the way to your personal best, you’ll see your own enthusiasm reflected in the eyes of your teammates.

Racetrack. ADVANCED.

EVENT INFORMATION. AMG ADVANCED -Training.

» Program • Lead & Follow• Legendary racetracks• Team Spirit• Video Analysis


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Have you reached your limit or are you entering a new comfort zone? Challenge the status quo and answer this question in an AMG PRO-Training session. This highly individualized program lets you live on the edge like a true professional. Top-notch instructors will determine the best exercises and levels of intensity for you, which will allow you to perfect your style with precision. You’ll study specific driving techniques and fight for every hundredth of a second by analyzing steering techniques, vision control and stress levels using data and video recordings. The new option of individual coaching gives you the ultimate finishing touch – a per sonal training session to realize your motorsport ambitions. The highlight comes when you put your newly acquired skills to the test during open driving on the racetrack. A ride alongside a professional in the new AMG racer (GT3 class) rounds off two unforgettable, adrenaline-filled days.


Racetrack. PRO.

EVENT INFORMATION. AMG PRO -Training.

» Program • Instructors experienced in professional motorsports• Free Driving• Video Analysis & Data Recording• One-to-one Coaching


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Get ready to attack! In customer sports the rev of the Mercedes-AMG GT3 is like a battle cry. At our MASTERS, you’ll be among the few drivers to have the privilege of piloting this superior driving machine around a racetrack. All the while you’ll have your own professional team at your side on a one-to-one basis: from expert mechanics on through to a personal instructor. During WARM-UP TRAINING, you can familiarize yourself with the Mercedes-AMG GT3 immediately beforehand – or at a follow-up session – and hit the ground running with TRAINING. It takes you right into the electrifying heart of motorsport. Next stop: Blancpain Series.

Racetrack. MASTERS.

EVENT INFORMATION. AMG MASTERS.

» Program • Mercedes-AMG GT3• One-to-One Coaching• Customized training programs


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AMG EMOTION-Tour.Start up the engine, shut out the mundane. That’s the secret of the AMG EMOTION-Tour. In 2016/2017 our offerings will once again let you revel in pure enjoyment and shared experiences. You’ll feel the spirit of AMG at its strongest in our Affalterbach headquarters. Our European dream destinations embody an exclusive mix of style and performance that bears the “made in Affalterbach” imprimatur. And you can experience our annual motorsport highlights from a unique VIP perspective.

EXCLUSIVE

Mercedes-AMG GT S fuel consumption combined: 9.6-9.4 l/100 km; combined CO2 emissions: 219 g/km. Mercedes-AMG SL 65 fuel consumption combined: 11.6 l/100 km; combined CO2 emissions: 270 g/km. Mercedes-AMG GLA 45 4MATIC fuel consumption combined: 7.5 l/100 km; combined CO2 emissions: 175 g/km. Mercedes-AMG CLA 45 4MATIC Shooting Brake fuel consumption combined:7.1-6.9 l/100 km; combined CO2 emissions: 165 g/km. Mercedes-AMG G 63 fuel consumption combined: 13.8 l/100 km; combined CO2 emissions: 322 g/km.

The heart of AMG beats in Affalterbach. You can instantly feel the pulse of our brand during the AMG EMOTION-Tour SPIRIT of AMG. Let yourself be inspired by our engine manufactory, where we still abide by the principle, “One Man – One Engine.” In the AMG Performance Studio, you’ll witness exclusive dreams taking shape firsthand. And the inviting atmosphere of the AMG Private Lounge will make you feel at home among the world’s fastest family. You can augment the brand expe rience even further by taking the wheel of a Mercedes-AMG yourself: During the several-hour guided tour, you’ll swap vehicles regularly so that you can savor the enjoyment of a number of different models.

EMOTION-Tour. SPIRIT OF AMG.

EVENT INFORMATION. AMG EMOTION-Tour SPIRIT OF AMG.

» Program • AMG Factory Tour• Wide range of AMG vehicles• Exclusive supporting program


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The journey isn’t the reward, it’s the pièce de résistance – at least if you opt for our LIFESTYLE offering as part of our AMG EMOTION-Tour. These exclusive events lead you over superlative European roads to pleasures that outlive the moment. From behind the wheel of your high-performance Mercedes-AMG vehicle you’ll see breathtaking natural backdrops fly past: from elegant Mediterranean beauty to rustic Alpine vistas. The exquisite social events guarantee highlights ranging from the culinary to the cultural. Quintessential AMG.

EMOTION-Tour. LIFESTYLE.

EVENT INFORMATION. AMG EMOTION-Tour LIFESTYLE.

» Program • Exciting routes• Wide range of AMG vehicles • Exclusive supporting program


Mercedes-AMG C 63 fuel consumption combined: 8.4–8.2 l/100 km; combined CO2 emissions: 192 g/km. Mercedes-AMG SL 65 fuel consumption combined: 11.9 l/100 km; combined CO2 emissions: 279 g/km. Mercedes-AMG GT Roadster fuel consumption combined: 13.2 l/100 km; combined CO2 emissions: 308 g/km. Mercedes-AMG GLA 45 4MATIC fuel consumption combined: 7.5 l/100 km; combined CO2 emissions: 175 g/km. Mercedes-AMG A 45 4MATIC fuel consumption combined: 7.1-6.9 l/100 km; combined CO2 emissions: 165 g/km.

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Mercedes-AMG C 63 fuel consumption combined: 8.4–8.2 l/100 km; combined CO2 emissions: 192 g/km. Mercedes-AMG SL 65 fuel consumption combined: 11.9 l/100 km; combined CO2 emissions: 279 g/km. Mercedes-AMG GT Roadster fuel consumption combined: 9.6–9.3 l/100 km; combined CO2 emissions: 216 g/km. Mercedes-AMG GLA 45 fuel consumption combined: 7.4 l/100 km; combined CO2 emissions: 172 g/km. Mercedes-AMG A 45 4MATIC fuel consumption combined: 7.1-6.9 l/100 km; combined CO2 emissions: 165 g/km.

Motorsport is in the very DNA of AMG. For over four decades legendary racing victories have laid the milestones of our brand. And with each new season we continue that success story. Be there as we write the next chapters. The AMG EMOTION-Tour takes you to the DTM at the Hockenheimring and the 24 Hours Nürburgring. You’ll experience these racing highlights from the VIP vantage of the AMG Lounge, take part in exciting events in the pits, and meet the drivers and teams. And if you like, you can even explore the roads around the racetrack at the wheel of a Mercedes-AMG. A start-to-finish victory.

EMOTION-Tour. MOTORSPORT.

EVENT INFORMATION. AMG EMOTION-Tour MOTORSPORT.

» Program • Motorsport highlights• Wide range of AMG vehicles• Exclusive supporting program


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AMG Winter Sporting.Arjeplog – a name that triggers a tickling sensation in the gas foot of any aficionado. In the province of Lapland in northern Sweden, not far from the Arctic Circle, merciless conditions prevail. It’s the perfect environment to race over hard, glistening slopes of ice and snow in Mercedes-AMG performance automobiles. A thoroughly cool challenge in which you’ll refine your driving technique through different modules. And an extreme adventure accompanied by an exclusive social program offering on location. Buckle up, drift and enjoy!

EXTREME

Mercedes-AMG E 63 S fuel consumption combined: 10.3 l/100 km; combined CO2 emissions: 242 g/km.

Say goodbye to the conventional laws of driving physics: At AMG Winter Sporting, ice and snow dictate the rules of the game. Accept the challenge and experience how a Mercedes-AMG allows to you master even this uncompromising frozen terrain. At two distinct skill levels you’ll test different tire and transmission systems. Your secret weapon in this winter wonderland is specially equipped spiked tires for a gripping experience that can only be described as edge-of-your-seat fun. Then comes the showstopper: curves and combinations modeled on world-famous racetracks. Swedish specialists have painstakingly milled them in the ice for you, as close to the originals as humanly possible.

AMG Winter Sporting.

EVENT INFORMATION. AMG Winter Sporting.

» Program • Impressive ice tracks• Drift Experience 2WD & 4WD• Extreme Conditions• AMG Lodge



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AMG Special Events.Nothing beats a one-of-a-kind item. Our AMG Special Events are as unique as a vehicle that has just rolled out of the AMG Performance Studio. Inspire your employees, guests and friends with a tailor-made event. Motorsport, lifestyle, emotion – you’re at the wheel when it comes to deciding exactly what you want. From the first-class social program to culinary delights on up to the meet-and-greet with world-famous racing drivers – your personal AMG event planner organizes it according to your wishes. On the road, on the track, on demand!

INDIVIDUAL 36

GUIDED TOURGet your guests’ hearts pounding with a guided tour in the most current and diverse Mercedes-AMG models. Even the planning of the route follows your every temporal and spatial desire.

AMG FACTORY TOURWelcome to Affalterbach. At the epicenter of Driving Per for-mance you can feel the unique spirit of AMG at every turn. The AMG engine manufactory, AMG Per formance Studio and the AMG Private Lounge look forward to your visit.

AMG GT3 RACE TAXIThe ride of your life alongside a professional race driver in the ultimate driving machine. The new Mercedes-AMG GT3 is wai ting to thrill you and your guests completely. Buckle up!

AMG RACETRACK EXPERIENCEFamous international racing circuits from the driver’s point of view – we make it possible. Offer your guests an unforgettable training session with Mercedes-AMG auto mo biles. Book them for one or multiple days; every session is perfectly suited to your needs and capabilities.

IWC WATCHMAKING CLASSPrecision, design and craftsmanship don’t just charac terize AMG. They also define our cooperating partner IWC Schaff-hausen. Surprise your guests with an ex clusive IWC watch-making class at the famous Swiss timepiece factory in Schaffhausen and discover the delights of Haute Horlogerie.

AMG Special Events.


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Mercedes-AMG GT S fuel consumption combined: 9.6-9.4 l/100 km; combined CO2 emissions: 219 g/km. Mercedes-AMG GT Roadster fuel consumption combined: 13.2 l/100 km; combined CO2 emissions: 308 g/km. Mercedes-AMG GT Coupé fuel consumption combined: 13.2 l/100 km; combined CO2 emissions: 308 g/km.

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Our History.

It was with the conviction they could win that Hans-Werner Aufrecht and Erhard Melcher laid the foundations of AMG in 1967. Together, they optimized engine power and dedicated themselves to customer sport. They were soon competing against strong, established racing teams and, in 1971, won their class at the legendary 24-hour race of Spa with the AMG 300 SEL 6.8. This made the letters A, M and G famous around the world. A – the visionary Aufrecht, who constantly drove the company forward; M – the technical genius Melcher, who found solutions for even the most complex challenges; and G – Großaspach, the birthplace of Hans-Werner Aufrecht. The courage and determination of its founders to take on the impossible and to work hard at it still shape the spirit of AMG to this day.

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#amgdrivingacademy

The victory of a customer sport race, contested right down to the finish. The drift you never want to end through frozen polar nights. The sonic symphony of engine and sea. At the AMG Driving Academy, powerful impressions like these await you. You can share your experiences with other AMG enthusiasts via our social media channels. You’ll also find current information about our programs on our website. If you are the proud owner of a Mercedes-AMG, the doors to the AMG Private Lounge and its highly exclusive customer network are also open to you. Visit us at: www.mercedes-amg.com/privatelounge/ada

VISIT US AT:www.mercedes-amg.com/driving-academywww.facebook.com/AMGDrivingAcademywww.mercedes-amg.comwww.facebook.com/MercedesAMGwww.twitter.com/MercedesAMGwww.youtube.com/OfficialMercedesAMGwww.instagram.com/mercedesamgwww.mercedes-amg.com/customersportswww.facebook.com/AMGCustomerSportswww.mercedes-amg.com/privatelounge/ada

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Daimler AG, Mercedesstr. 137, 70327 Stuttgart

Further information and a possibility to book events online can be found on our official website: www.mercedes-amg.com/driving-academyFor any other requests, please refer directly to our team at the AMG Driving Academy: Phone: +49 7144 302-575 / Email: [email protected]

Please note: Changes may have been made to the products since this brochure went to press 11/2015. The manufac turer reserves the right to make changes to the design, form, color, and specification during the delivery period, provided these changes, while taking into account the interests of the vendor, can be deemed reasonable with respect to the purchaser. Where the vendor or the manufacturer uses symbols or numbers to describe an order or the subject of an order, no rights may be derived solely from these. The illustrations may show accessories and items of optional equipment which are not part of standard specification. Colors may differ slightly from those shown in the brochure, owing to the limitations of the printing process. This brochure has been compiled by Daimler AG in Germany and is distributed internationally. It provides a general indication of the range of models, features, optional extras, and/or colors available in various countries. Some of the models, features, optional extras, and/or colors shown may not be available in your country or may only be available in a different specification. Additionally some models, features, optional extras, and/or colors may only be available in combination with others. For current and more specific information in relation to the range of models, features, optional extras, and/or colors available in your country, and their pricing, you should contact your nearest authorized Mercedes-Benz Dealer. www.mercedes-benz.com

Take-back of end-of-life vehicles. At the end of its long life, you can return your passenger car to us for environment-friendly disposal in accordance with the European Union (EU) End-Of-Life Vehicle Directive. But that day is a long way off.

A network of vehicle take-back depots and dismantlers has been established to make it as easy as possible for you to return your vehicle. You can leave it at any of these points free of charge. In so doing, you will be making a valuable contribution towards completing the recycling loop and preserving resources.

For further information about the recycling and disposal of end-of-life vehicles and take-back conditions, please visit your national Mercedes-Benz website.

Further information on official fuel consumption and the official specific CO2 emissions of new passenger cars can be obtained from the manual on fuel consumption and CO2 emissions of new passenger cars, which is available free of charge at any dealership or from Deutsche Automobil Treuhand GmbH at www.dat.de

Download - Mercedes-AMG Driving Academy 2016/2017 Brochure English

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