Download - Merchandising - IDDBA...Merchandising - Elements of Case Merchandising Décor • Enhances customers’ in-store experience • Props, fabric, furniture, food vessels • Creates excitement

Elements of Case Merchandising Merchandising

© 2012 International Dairy•Deli•Bakery Association™ 608.310.5000 www.iddba.orgMay be reproduced if source is included. Special thanks to The Hubert Company for the

use of their 5 Elements of Visual Merchandising.

Merchandising - Elem

ents of Case Merchandising

Décor• Enhancescustomers’in-storeexperience• Props,fabric,furniture,foodvessels• Createsexcitement• Unifiesmerchandisingtheme• Don’toverdoit

Communication• Storytellingsignage,photos,pricetags,labels• Highlightsnewordifferentitemsandprices• Avoidhard-to-readcolorcombinations• Providenutritioninformation

Texture• Addsvisualinterest• Usetexturalcontrasts

• Shinyvs.Matte• Smoothvs.Rough• Naturalvs.Synthetic

Color• Getsattention• Accentsfood• Repeatcolortomovetheeyethroughthedisplay

• Makesthefoodpop

Landscaping• Useofheightandelevation• Helpspreventclutteredlook• Leadscustomers’eyesthroughthedisplay

• Beawareofcaseloadlimits

Download - Merchandising - IDDBA...Merchandising - Elements of Case Merchandising Décor • Enhances customers’ in-store experience • Props, fabric, furniture, food vessels • Creates excitement

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