MerclainBrandbook

Ind

ex

3. Logo Variants

4. Logo Spacing

6. Logo Usage

7. Color Palette

8. Font Usage

9. Incorrect Usages

Logo Variants

Merclain

Merclain

Merclain

Standard

Wide

Small

3

Minimum Padding

Logo Spacing

Merclain

x

x

Merclain4

5

Logo Spacing

Merclain

Wide Logo Spacing

Wide Logo Minimum Padding

Small Logo Minimum Padding

Merclain

MerclainAlways follow the exclusion zone rule when positioning the Merclain logo aroundthe edges of a page or when you are combining it with other graphic elements.The ‘exclusion zone’ refers to the area around the logo which must remain free fromother copy to ensure that the logo is not obscured.

Standard Inverse

Black & White

Logo Usage

MerclainMerclain

Merclain

Merclain

Merclain

Merclain

Merclain Merclain

6

Color Palette

Primary Color

Other Colors

Variation

#7f297a

#6f277b70% 98% 9% 1%

110 40 124

#933189

#9a3a8e

#a4539b

#973a8d

#b362a3

7

1

1

2

2

3

3

4

4

5

5

6

6

7

7

Logo Font

Print/Web Content Font

Uni Sans Heavy CAPS

Uni Sans Thin CAPS

AILERON FONT FAMILY

Variants:

UltraLight, Thin, Light, Regular, SemiBold,Bold, Heavy, Blackand italic version of each weight

Kerning: -5

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

0123456789.,!?%&()[]{}@:;’”_+/-=

Font Usage

MerclainSubtitle/Tagline

8

9

Incorrect Usages

M e r c l a i n Merclain Merclain

DO NOT change the typespacing of the logo

DO NOT overlap orchange the relative sizesof the logo elements

DO NOT place the logoon patterned background

Merclain

DO NOT distortthe logo elements

DO NOT changethe logo colours

DO NOT place a white logoon a pale background

MerclainMerclain

DO NOT changethe fonts of the logo

DO NOT invert thespecified logo colours

DO NOT place the logoon an angle

Merclain

Merclain

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