Download - Meredith Hill | Sample Work
Meredith Hill [email protected] | 860.966.1418
Education The University of Tampa ! Tampa, FL ! May 2010 Bachelor of Science: Marketing Minor: Economics
Experience Connecticut Children’s Medical Center | Writer October 2012 – Present
Northeast Utilities | Communications Specialist April 2011 – October 2012
The Naming Group, LLC | Marketing Coordinator Summer 2010
Sea World Parks & Entertainment | Marketing Team Intern July 2009 – January 2010
Replaced outmoded, disjointed communications with a series of concise, cohesive door hangers that can be customized to provide customers with information about vegetation work in their area
Door Hangers
voice: electric service provider | audience: affected customers
Special Projects
Safety Dashboard voice: employee safety manager | audience: employee supervisors
Built an Excel worksheet to count incidents dependent on criteria within a set of data
Designed a dashboard to brief employees on year-to-date safety performance and trends
Special Projects
Power Restoration Bulletin voice: electric service provider | audience: all customers
Distilled extensive verbiage about power outages and the Company’s approach to restoration to outline and write an encompassing two-panel reference guide
Special Projects
Defined guiding strategy behind the addition of Facebook Apps: increase perceived accessibility among customers; aggregate crucial service and business information; relocate animated communications
Assembled creative brief and supportive materials for creative vendor
WMECo’s Facebook Apps voice: electric service provider | audience: interactive customers
Special Projects
Planned Consumer News content
Wrote body copy
Approved design for brand consistency
Bill Inserts voice: electric service provider | audience: all customers
Ongoing Responsibilities
Produced the monthly internal electronic newsletter, It’s Electric
• Planned editorial content • Researched and wrote news features • Assembled artwork and layout
Electronic Newsletter voice: executive headquarters | audience: employees
Ongoing Responsibilities
Advertising voice: regional electric utility
audience: residents & the business community of western Massachusetts
Wrote body copy for three brand image advertisements that were adapted for print, interactive and out-of-home placements
Wrote headline and body copy for sponsorship ads placed in event programs
Ongoing Responsibilities
…And The Rest
Authored all posts on Facebook and Twitter
Wrote and issued media releases
Scripted outage-related phone messages
Drafted executive communications