Transcript
Page 1: Meredith Hill | Sample Work

Meredith Hill [email protected] | 860.966.1418

Education The University of Tampa ! Tampa, FL ! May 2010 Bachelor of Science: Marketing Minor: Economics

Experience Connecticut Children’s Medical Center | Writer October 2012 – Present

Northeast Utilities | Communications Specialist April 2011 – October 2012

The Naming Group, LLC | Marketing Coordinator Summer 2010

Sea World Parks & Entertainment | Marketing Team Intern July 2009 – January 2010

Page 2: Meredith Hill | Sample Work

Replaced outmoded, disjointed communications with a series of concise, cohesive door hangers that can be customized to provide customers with information about vegetation work in their area

Door Hangers

voice: electric service provider | audience: affected customers

Special Projects

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Safety Dashboard voice: employee safety manager | audience: employee supervisors

Built an Excel worksheet to count incidents dependent on criteria within a set of data

Designed a dashboard to brief employees on year-to-date safety performance and trends

Special Projects

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Power Restoration Bulletin voice: electric service provider | audience: all customers

Distilled extensive verbiage about power outages and the Company’s approach to restoration to outline and write an encompassing two-panel reference guide

Special Projects

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Defined guiding strategy behind the addition of Facebook Apps: increase perceived accessibility among customers; aggregate crucial service and business information; relocate animated communications

Assembled creative brief and supportive materials for creative vendor

WMECo’s Facebook Apps voice: electric service provider | audience: interactive customers

Special Projects

Page 6: Meredith Hill | Sample Work

Planned Consumer News content

Wrote body copy

Approved design for brand consistency

Bill Inserts voice: electric service provider | audience: all customers

Ongoing Responsibilities

Page 7: Meredith Hill | Sample Work

Produced the monthly internal electronic newsletter, It’s Electric

• Planned editorial content • Researched and wrote news features • Assembled artwork and layout

Electronic Newsletter voice: executive headquarters | audience: employees

Ongoing Responsibilities

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Advertising voice: regional electric utility

audience: residents & the business community of western Massachusetts

Wrote body copy for three brand image advertisements that were adapted for print, interactive and out-of-home placements

Wrote headline and body copy for sponsorship ads placed in event programs

Ongoing Responsibilities

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…And The Rest

Authored all posts on Facebook and Twitter

Wrote and issued media releases

Scripted outage-related phone messages

Drafted executive communications


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