Microblogging: Reaching New Audiences
in New Ways
Stephen CannerBrenda ClarkJason Eiser
Amber JarrellErica SwatzynaBrenda Williams
• 1990’s (Rise of the Internet)• Bloggers began to appear• Easily accessible to the
world• Early 2000’s (Platforms
were created)• Blogs become instantly
visible to an audience and microblogging was born
• A new transformation was started
INTRO
Traditional Publishing
• What is traditional publishing?• Is traditional publishing dying?• What other options are there?
Authors create a Manuscript, Query Letter, or Proposal
The work is sent to a literary agent
Negotiation is made on behalf of author, and paid a
percentage
Editor reviews work and either
rejects or accepts it.
Publishing house will buy rights if there is potential
for profit
What is Traditional Publishing
Is Traditional Publishing Dying?
• It seems that traditional publishing is slowly dying
• Forbes’ website notes there as been a transition in the last decade.
• Authors are looking at other methods of publishing
Microblogging
Other Publishing Options
• Self-publishing and subsidy publishing
• Microblogging
• Twitter Novels
• Facebook Novels
• Utilizing Cell Phones, Computers, or other electronic tools connected to the internet
A network service allowing people to communicate with others
• First introduced by Facebook in March 2006 then later in July by Twitter
Microblogging is a relatively new phenomenon
• Jaiku, Pownce, Myspace, Linkedin, and Friendfinder• Twitter is the most popular
Other companies now exist for Microblogging
What is Microblogging?
• Finding out locations and events
• Blogging about interesting things, activities, and building small communities with similar interests
Keep up with Social World
• Update important messages to staff
• Supports collaborative work• Helps employers gain more
information about a canididate
Organizational Efficiency in Business
Purposes for Microblogging
• Matt Steward and his problem while publishing “The French Revolution”
• Difficulty with publishing novels on twitter • (140 character limit)• Authors tailor their work to the twitter platforms• Lian Yue published his novel “2020” and composed it
specifically for twitter. • Easier for authors to interact with their audience.
TWITTER NOVELS
Easily accessible
Interactive literature
Compliments positive attributes
of literature
Alternative to the traditional form of
literature