PERSONAL BRANDING AND YOUR DIGITAL FOOTPRINT
PERSONAL BRANDING
PERSONAL BRANDINGTop 10 Personal Branding Tips for Students
• Be Authentic• Learn How to Introduce Yourself• Show Your Confidence• Develop the Tools of the Trade• Show Your Cards• Dress for Success• Build a Professional Online Image• Take a Writing Class• Ask for Feedback• Reassess Your Personal Brand Regularly
• Facebook• Twitter• LinkedIn• Pinterest• Instagram• Snapchat• Tumblr• Google +• Blogs• YouTube• Vine
TAKING YOUR DIGITAL PULSE
employers who admit to checking
out candidates on social
media
1 in 3Employers rejected candidates based on something they found about them
online
45%
WHY YOUR DIGITAL FOOTPRINT MATTERS
89% of recruiters check candidate social media profiles and dislike the following
behavior:
#TYPO
78% References to illegal drugs
66% Sexualcontent
47% Alcohol
consumption
54% Spelling and grammatical
errors
WHY YOUR DIGITAL FOOTPRINT MATTERS
WHY YOUR DIGITAL FOOTPRINT MATTERS
4 STEPS TO CLEANING UP YOUR DIGITAL PRESENCE
• First Impressions
• Scrubbing Your Profile
• The Profile Polish
• Playing the Professional
HOW TO BRAND YOUR DIGITAL FOOTPRINT
10 LINKEDIN TIPS FOR STUDENTS• Upload an appropriate photo• Write an informative but punchy profile headline• Don’t cut corners on the Summary statement• Be smart about your experience• Complete additional profile sections tailored to career
starters• Build a strong network so it’s there when you need it• Claim your unique LinkedIn URL• Show, don’t just tell: Share your work• Use keywords in adding skills you can be endorsed for –
and get a few recommendations• Check out the content on LinkedIn. It’s awesome!By Omar Garriott Director of Product Marketing @ Salesforce.com Foundation
HOW TO BRAND YOUR DIGITAL FOOTPRINT
THE SOCIAL JOB SEARCH AND YOUR PERSONAL BRAND
SHOWCASE WHAT YOU KNOW
SHARE YOUR INSIGHTS
GET NOTICED
HOW TO BRAND YOUR DIGITAL FOOTPRINT
QUESTIONS?
