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Page 1: MIMA Summit 2012

The 11th Annual

MIMA Summit Wednesday, October 10th, Minneapolis Hilton

www.mimasummit.org

Page 2: MIMA Summit 2012

1821 University Ave W #S256, St. Paul, MN 55104 | (651) 999-5345 | mima.org

The 11th Annual MIMA Summit No Boundaries In an age of never-ending innovation, where does your job end?

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Join us for the biggest marketing and technology

conference in the Midwest, presented by the oldest

interactive association in America.

Jane McGonigal Morning Keynote

Guy Kawasaki Lunch Keynote

Page 3: MIMA Summit 2012

1821 University Ave W #S256, St. Paul, MN 55104 | (651) 999-5345 | mima.org

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Since 2001, the MIMA Summit has brought together a vibrant mix of

marketers, designers, technologists and thought leaders – to

celebrate, to inspire, to fuel positive change in our marketplace and

across the country.

The MIMA Summit is the biggest marketing and technology

conference in the Midwest. This year’s theme, “No Boundaries,”

offers speakers a broad platform upon which to advance theories,

delve into new lines of inquiry and promote unique perspectives. We

are excited to present this year’s compelling roster of speakers and

presentations for the 11th annual MIMA Summit. We hope you can

join us in the adventure!

Tim Brunelle, President Lauren Melcher, Director of Programming

[email protected] [email protected]

Welcome to v.11

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1821 University Ave W #S256, St. Paul, MN 55104 | (651) 999-5345 | mima.org

Elevating Talent

Founded in 1998, the Minnesota Interactive Marketing Association is the

oldest Interactive Marketing Association in the U.S., and currently serves

and inspires more than 1,200 members from agency, corporate and

freelance environments in content development, design, experience

design, marketing, media, product development, promotions, publishing

and usability.

MIMA believes fundamental changes in technology and culture have

transformed business, and it is our association’s role to connect,

illuminate, and partner with members and guests to elevate the quality of

marketing practiced, the image, and talent available in Minnesota to the

rest of the world – to challenge the status quo – to inspire innovation and

fuel relevant change that benefits our membership in their professional

and personal lives.

The MIMA Mission

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Page 5: MIMA Summit 2012

1821 University Ave W #S256, St. Paul, MN 55104 | (651) 999-5345 | mima.org

Did you know? On average, more than 250 people – a variety of professionals, from young novices to seasoned veterans – attend our monthly educational events. Our annual Summit attracts over 1,000 attendees each year.

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1821 University Ave W #S256, St. Paul, MN 55104 | (651) 999-5345 | mima.org

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Details: Breakout Tracks Breaking Boundaries

Our conference theme track, with speakers who offer both geek cred

and big ideas to impact and inspire every level of your organization.

Case Studies

Learning from experience and sharing examples of best practices in

social, mobile, measurement and content strategy.

Emerging Trends

Exposing the ideas that will shape our industry and our world in years to

come.

Reputation and Influence

Helping you tackle the challenge of managing reputation and cultivating

influence in an evolving digital/social marketplace.

Online/offline Convergence

At intersection of traditional behavioral analytics and today's digital

culture, learning what makes people engaged, how businesses can

compete and how to foster engagement both online and offline.

Designing Interactive Experiences

Exploring the interconnected topics of user experience, information,

interaction and visual design.

Digital Paid Media

For when you want to go out into the world, grab people where they are,

and bring them back to your online presence.

Digital Workflow

A deep dive into project management strategies and new ways of

thinking for all stages of content and platform creation.

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1821 University Ave W #S256, St. Paul, MN 55104 | (651) 999-5345 | mima.org

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Our speakers are the best. And we mean it.

Meet this year’s amazing line-up of industry trend-setters and thought

leaders who will share their smarts with 2012 Summit attendees:

Vanessa Fox

Farhad Manjoo

Peter Shankman

John Hadl

Dan Khabie

Jon Schepke

Michele Polz

Cindy Chastain

Stephen Anderson

Samantha Starmer

Gretchen Anderson

Adam Keats

Mitchell Reichgut

Ryan Manchee

Konrad Feldman

Sara Wachter-Boettcher

Lee Odden

Adam Kmiec

Erin Scime

Robbie Whiting

Charlie O’Donnell

Nicole Newville

Nigel Jacob

Aaron Bannin

Doug Rozen

J.J. Schaidler

Brett Baldwin

Spike Jones

Heather LaMarre

Mark Schaefer

Erin Anderson

Tom Webster

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1821 University Ave W #S256, St. Paul, MN 55104 | (651) 999-5345 | mima.org

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Our programming attracts and connects with the needs of a wide variety of interests.

In our 14 years as an organization, MIMA has hosted hundreds of

speakers. Here are some of the highlights from the last three years:

Analytics Evangelist for Google Avinash Kaushik, Facebook Content

Strategist Sarah Cancilla, WIRED Editor and author Chris Anderson,

SEOMOZ founder Rand Fishkin, charity:water digital director Paull

Young, Global Digital Manager at Ford Motor Company Scott Monty,

Geek Squad founder Robert Stephens, Winelibrary.tv founder and best

selling author Gary Vaynerchuk, author of Designing Obama Scott

Thomas, principal and senior strategist at BrandBuilder Marketing

Olivier Blanchard, Boing Boing co-founder Xeni Jardin, futurist Cecily

Sommers, VP of Marketing at Virgin Airlines Porter Gale, crowd

sourcing evangelist John Winsor, Managing Partner at Bond Art +

Science Karen McGrane, and many more.

Page 9: MIMA Summit 2012

1821 University Ave W #S256, St. Paul, MN 55104

(651) 999-5345 | mima.org

Contact:

Lauren Melcher, MMA Board of Directors (Summit Programming Chair)

[email protected]


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