The observation survey

The Observation Survey is useful to observe, to code and to measure the times of permanence and to interprete the visitors’ behaviors during their visit in the museum.

Surveys the visit paths

Analyses the times of permanence and the stops

The direct observation of the visitors’ behavior is particularly useful for:

Evaluating the potential of communication of the museumpermanence and the stops

Pointing out what (objects, showcases, tags,…) attracts the most the visitors’ attention or what is ignored (attractiveness and rejection)

communication of the museum

Evaluating the accessibility and the services of the museum and the ways the visitors use them

Evaluating the effectiveness of permanent and temporary exhibits

The observation survey

The observation survey

The observation survey

Miranda Project

It aims at:

Evaluating the display / path

Verifing the communication system of the museum

Optimizing and simplifying the

A. Tools and devices

B. TrainingOptimizing and simplifying the data collection and interpretation

Reinforcing the skills of the museum staff

Creating a repository of organised information concerning all the museums involved

C. Research and support on site

A - Tools and devicesThe technological infrastructure of Miranda

1- Creation of a model 2- Observation on site 3- Data display

Web based interface for creating a graph model

Touch screen interface on mobile devices

Web application for data searching and reports writing

Reserved working area

Web Interface for the museums staff

Creating a museum graph

The whole museum display is represented as a graph made of significant points: in these points the times of permance of the visitors are registered.

Observation on site

An interface loaded on a mobile touch screen device allows the researcher to register in real time the visit paths, dividing them into a series of oriented arches, which connects the points in the graph.

Registering the visitors’ behaviors

In these points you can also register the data regarding the visitors’ behaviors during their visit using an iconic system which classifies the points in different typologies.

B - Training

The museum staff is trained and supported step by step.

Methodology and observation survey

Learning how to use specific tools

Analysis of the museum space and creation of a model of the displayof a model of the display

Observation on site

Data entry

Elaboration and representation

Analysis and use of the data

C - Research and support on site

Sharing the aims with the museum

Creating a model of the museum space

Behaviors identifyingBehaviors identifying

Training the museum staff

Field phase

The display of the data

Data display

Data display

Data display

Data display: the thermography

Museums experimenting Miranda

Musei Capitolini – Rome

Museo Nazionale del Cinema Turin

Castello di Rivoli – Museo d’Arte ContemporaneaCastello di Rivoli – Museo d’Arte Contemporanea

Pinacoteca Giovanni e Marella Agnelli – Turin

Regional Museum of Natural Science

…and many others