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Insight
Hearth disease has a DELAYED EFFECT
We live for the MOMENT, we don’t care
Mindshare #3
However, there is always something close to our hearts we want to do in a LONG-TERM manner
We need to KEEP OUR HEALTH for it
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What is your #srdcofka?
Encourage people to post pictures/statuses with #srdcofka to point out heart disease prevention and to show what is important for them
How to start?Mindshare #3
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Bigger picture
Mindshare #3
#tělobezobav
#prsakoule #srdcofka
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Creating the buzz
Two weeks before the International Day of Hearth (IDH)
Microsite countdown
Ambassador
Ambassador
Posts from AMBASSADORS
Mindshare #3
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Opening Day
#srdcofka srdcofka.cz
WALLS OF REASONS introduced by the ambassadors in big Czech cities
Educational WORKSHOPS
Write your reason to live – remember it forever
Mindshare #3
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Spread the Idea
#srdcofka
Microsite Legacy on the wall
Youtouber’s shows
Workshops
Mindshare #3
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Social Networks
#srdcofka Show your support
Branded profile picture
“Love to run. I want to do it forever #srdcofka”
“Healthy hearth for #srdcofka”
Mindshare #3
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Mindshare #3
2 weeks before
IDH End of 2016
Creating the buzzAmbassadorsMicrosite Countdown
Opening Day Workshops
#srdcofkaWall of reasons
Results
Timeline
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Results
People are posting what they love to do #srdcofka and #tělobezobav
Big hearth created from wall posts
So what is your #srdcofka?Mindshare #3
You are NOT alone
Your reason WON’T be forgotten