Download - Miss Universe Mix-Up
Everyone has a bad day at work. But, on Dec. 20, Steve Harvey had an especially bad day at
work. At the closing ceremony of the 2015 Miss Universe Pageant, host Harvey made a mistake
that translated into instantaneous media attention around the globe.
Agendasett ingby the Mass Media
Kalyca Becktel
Annalise Dewhurst
Kalyn Hanna
Kelsey Moss
Maggie Sin
History
T h e P r o c e s s
"I want to apologizeempathetically to MissPhilippians and Miss
Columbia. This was a terriblyhonest human mistake and
I'm so regretful."
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In 2015,more than
6 million global viewers
tuned in towatch.
During the show,Steve Harveyimmediatelyapologizes,
acknowledging themistake was his.
The media capitalized on the events of the MissUniverse Pageant to generate content that appeared
as the trending topic at the top of all Google searchesand social media channels.
Steve Harvey should make his apology more appealingand viral to the general public to ultimately mendinternational relations affected by his mistake.
Since
1952
The media doesn't tell us what to think......it tells us what to think about.
By womenfor women
Steve Harveyincorrectly crownsMiss Colombia as
Miss Universe.
The mix-up gainednational attention andbecame the one of the
biggest TV-relateddiscussions.
More than5,300 women
from 100countries havecompeted in the
competition.
M i s s U n i v e r s e M i x - U p
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