Mitchell’s Fruit Farms Limited
Muhammad Yasin Shahid
Marketing Manager
• History
• Inception – Indian Mildura Fruit Farms Ltd.
Leonard Mitchell
Richard Mitchell
F.J. Mitchell
• After Independence
• New Management
• Diversification
• Going Public
• ISO 9001 Accreditation
• Corporate Philosophy
• Vision and Mission Statement
• Vision 2020
• Quality Control & Training
• Human Resource
• Foreign Licences
• Exports
Factory Tour
Aerial View of Mitchell’s Factory
Factory Offices
Groceries Section
Can Seaming Machine
Enrobed chocolate Plant
Moulded chocolate Plant
Sugar Confectionery Section
Fair Price Shop
Mitchell’s Product Range
• Preserves– Jam– Jellies– Marmalade
• Pickles
• Vinegar
Mitchell’s Product Range
• Squashes
• Syrups
• Ketchup
• Sauces
• Canned Food
Mitchell’s Product Range
• Fruit Drinks
• Powder Drinks
• Chocolate Confectionery– Countline – Moulded
• Sugar Confectionery– Toffees – Candies
Mitchell’s Celebrating 75 years of Farm Freshness
• Mitchell’s Corporate TVC
• Mitchell’s Supplement
• Mitchell’s Book – The Story of Mitchell’s
Thank You