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Mitsubishi Motors (Thailand) Co., Ltd.
Thailand Business
March 6, 2013
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Contents
1. MMTh Business Summary
2. Thailand Market and MMTh Sales
3. Export Business
4. Production Business
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1. MMTh Business Summary
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Corporate History
May, 1961 Established Wholesale Company Sittipol Motor Co (SMC)Oct, 1964 Established United Development Motor Industry (UDMI)Oct, 1965 Mitsubishi Heavy Industories, Ltd. (MHI) Took over 60% of UDMI Share Apr, 1970 Mitsubishi Motors Corporation (MMC) was Separated from MHIDec, 1973 MMC Took over 40% of SMCJan, 1987 SMC and UDMI Integrated and Established MMC Sittipol Co.,Ltd. (MSC)
( Local Capital 52% MMC 48% )Jan, 1988Feb, 1989Mar, 1992
Exported Lancer to Canada (The First shipment of Vehicle from Thailand)Exported Pick Up Truck, L200Starting Production Laemchabang #1 Factory
Mar, 1996 Starting Production Laemchabang #2 FactoryAug, 1997 MMC took over the Majority of MSC from Local CapitalNov, 2003 Changing Company Name to Mitsubishi Motors (Thailand) Co., Ltd (MMTh)
from MSC
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Company History
Jan, 2004 Fuso Dept. in MMTh was Separated as Mitsubishi Fuso Truck (Thailand) Aug, 2005Jun, 2007Sep, 2007Apr, 2008
Starting Sales of Pick Up Truck, TritonAchieved 1 Million Vehicles to ExportAchieved 1 Million Pick Up Truck to Export New Construction of Engine Plant for Enhanced Engine Capacity
Aug, 2008Sep, 2009Jul, 2010Dec, 2010
Sep, 2011Mar, 2012
Jul, 2012Feb, 2013
Launched New Pajero SportLaunched New Lancer EX (the first mass production homologized E85)Achieved 2 Million Vehicles to ProduceFoundation Stone Laying Ceremony for a New #3 Factory, Planning produce for Eco-CarStarting Press ShopStarting Production in #3 FactoryStarting Mirage Sales in ThailandStarting Mirage Export to JapanAchieved 2 Million Vehicles to ExportAchieved 3 Million Vehicles to Produce
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Members of the Board
Presidnet Nobuyuki MurahashiEVP (Production) Takeshi AndoEVP (Finance) Yoshiaki KobayakawaEVP (Sales) Atsushi SeinoEVP (Corporate) Yoshiaki KatoEVP (Procurement) Masaki TsugenoEVP (Development) Kazuhiro NotaniVP (Production Engineering) Asanee Kulakowit (Part-Time Officer) Tesuro Aikawa (MMC MD)(Part-Time Officer) Yoshihiro Kuroi (MMC SEO)(Part-Time Officer) Yutaka Tabata (MMC SEO)(Part-Time Officer) Hiroshi Noda (MMC SEO)(Part-Time Officer) Masahiko Ueki (MMC EO)
From March, 2013
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Capital / Capital Ties
Mitsubishi Motors Corporation
Mitsubishi Motors (Thailand) Co., Ltd.Capital: 7 Billion Baht
MMTh Engine Co., Ltd.Capital : 20 Million Baht
100%
Engine Producing
/ Press Shop
100%
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Location
BANGKOK Don Mueang Airport
Pattaya
170 Km
LAEMCHABANG Port
Suvarnabhumi Int’l Airport
タイ湾
◎Bangkok
LAEMCHABANG Factory
HQ (Rangsit)
[LCB Factory]
[MEC]
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Transition of MMTh Wholesales
7428 13 19 28 26 30 37 40 43 26 26 19 25 48
75129
13
40 61 61 64 60 76 6889 100 128 139
108
150
3 613 19
14 1721
18 1826 28
24
2830
28
180
146
138
0
50
100
150
200
250
300
350
400
CY96 CY97 CY98 CY99 CY00 CY01 CY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12
Asian Currency Crisis
Stating Production #2 Factory Launched Triton
* Domestic Sales : Wholesales base
KD Export
Export
Domestic Sales
(1,000 Units)
(Apr ’12 – Jan, ’13)
Thai Flood
Flood Recovery,
Launched Mirage
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2. Thailand Market and MMTh Sales
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310
434
541617
680628 629
545590
847807
1,237
0
200
400
600
800
1,000
1,200
1,400
01FY 02FY 03FY 04FY 05FY 06FY 07FY 08FY 09FY 10FY 11FY 12FY
P/C & LCV Total
Others
PPV
Pickup Sub Total
P/C Total
※4~1月実績
Market Trend
- The demand was fall below 600,000 units by global financial crisis in FY08-09 adversely affect Thailandeconomics, however it’s growing rapidly since FY10 with Thailand booming economy led by the government’seconomics policy and exports from factory.
- Even the demand was decreased by Thailand flood in FY11, its demand is strong recovery by effective measures such as the first-time car buyer programme and flood reconstruction.
- MMTh expects the 1.5 million units in FY12. * PPV: Passenger Pickup Vehicles (Pickup Truck based SUV, “Pajero Sport” for PPV segment)
Eco Car
51
Eco Car
159
(1,000unit)
Exc. Truck and Bus
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MMTh Sales and Market Share
75
35
1619
3025
33 3640
44
26 2719
23
48
74
119
0
30
60
90
120
150
CY96 CY97 CY98 CY99 CY00 CY01 CY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12
0%
3%
6%
9%
12%
15%
Remarks : Including Truck and Bus in 1993 – 2003, and excluding Truck and Bus units from 2004 regarding MMC
demerged its Truck and Bus operation to form Mitsubishi Fuso Truck and Bus Corp on Jan, 2003.
1,000 units Market Share(%)FY12 (Apr ’12 – Jan ’13) 119,000 Units 9.6%FY11 (Apr ’11 – Jan ’12) 74,000 Units 9.1%
(Apr. 12 – Jan. 13)
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Total Demand Forecast in FY2013
Units Proportion Units Proportion Units Proportion
A&B Mirage 546 36.4% 62 11.4% 507 39.0%
C Lancer EX 130 8.7% 3 2.2% 98 7.5%
Pick Up Triton 616 41.1% 60 9.7% 520 40.0%
PPV Pajero Sport 76 5.1% 29 38.2% 65 5.0%
Others 132 8.8% 1 -- 110 8.5%
1,500 100.0% 154 10.3% 1,300 100.0%Total
Segment
FY12 (Expect) FY12 (Forecast)
Total Demand Mitsubishi Total DemandMitsubishi
Model
- In FY2013 total demand is expected 1.3 million units (- 13% year-on-year) by introducing new eco-car fromseveral auto companies.
- The demand of Pick Up rate is expected staying the same as in FY2012 by continuing strong export industry and trade of farm products.
- The segment B demand is expected fall compared with previous year due to the first-time car buyer programme
(1,000 units)
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Product Lineup
FY08 FY09 FY10 FY11 FY12
Passenger
Lancer
Lancer EX
Mirage
Pick U
P
Triton
PPV Pajero Sport
Current
Add CNG model
11MY
11MY
11MY
12MY
12MY
10MY
10MY
13MY
13MY
09MY
Model End
Mirage:Introducing special specification vehicle for focused on young women. The aiming of new orders as a measure of thedecline in demand after the first-time car buyer programme.
Lancer EX: Strengthening of the low price model by improving user traffic Mirage effect.
Triton: It will continue to address the demands of the market by the lineup includes a wide range of CNG models andstrengthening ongoing specification.
Pajero Sport: Introducing a special specification model to keep high market share.
< Strengthened Product Measures >
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52
26
24
22
21
56
25
24
23
21
54
25
20
22
20
53
27
21
21
19
45
28
21
21
20
39
27
19
21
20
41
31
20
24
20
40
33
22
30
21
45
36
24
37
22
48
41
27
40
23
0
20
40
60
80
100
120
140
160
180
2003(Mar)
2004(Mar)
2005(Mar)
2006(Mar)
2007(Mar)
2008(Mar)
2009(Mar) 2010(Mar) 2011(Mar) 2012(Feb)
BKK Central North North East South
Dealer Transit (2003-2012)
145 149 141 141 135 126 136
In efforts to increase sales network in Bangkok, Northern and Southern
after strengthened in the Northeastern area.
146
179164
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012(Mar) (Mar) (Mar) (Mar) (Mar) (Mar) (Mar) (Mar) (Mar) (Feb)
BKK
Central
North
North East
South
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3. Export Business
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61 6075 64
86 85
116
145125
64
106 99 96
10
22
43 47 44
21
2 1
2
1 139
19
21 19
17
25 30
1
3
1
28
22
28
28
1514
12
0
50
100
150
200
250
'00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12
Pick Up Pajero Sport(PPV) Lancer Mirage Others KD
MMTh Export (Actual)(1,000 units)
Pickup
PPV
Lancer
Mirage
KD
(Pajero
Sport)
(Apr ’12 – Jan ’13)
18
2022
11 10
1813
211515
19
11 13
25
47
17
54
18
62
24
14 12 14
0
10
20
30
40
50
60
70
Asia/ASEAN Japan Oceania Middle East Africa West-Europe Russia &Ukraine,
Kazakhtan
Central &South America
(1,000 units)
FY12 (Apr ’12 – Jan ’13 Act)180,000 units
FY11 Act 146,000 units
FY10 Act 150,000 units
BU Export by Place of Destination
Exporting over the 140 counties excluding US
FY10 FY11 FY12
31% 37% 35% 11% 13% 15% 13% 8% 7% 8% 9% 7% 7% 17% 13% 10% 10% 12% 8% 13% 9% 9%
FY10 FY11 FY12 FY10 FY11 FY12 FY10 FY11 FY12 FY10 FY11 FY12 FY10 FY11 FY12 FY10 FY11 FY12 FY12
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4. Production Business
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Product Lineup
Pajero Sport / Montero Sport
Pickup / SUV
Triton / L200
Passenger Car
Lancer EX
NAVARA (Apr ’12- )
Mirage (Mar ’12- )
Consignment from NISSAN
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Factory 2 Pickup Truck Line
(Triton/L200 &
Pajero Sport)
90,000 units
Pickup Truck Line
(Triton/L200 &
Pajero Sport)
220,000 units
Factory 1
Production Capacity (Factory)
Factory 3
150,000 units
(Total: 460,000 units)
Passenger Car Line (Mirage)
Passenger Car Line
(Lancer EX)
※ The figure is excess production base / year
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Diesel Engine
2.5L Diesel Engine
(Triton/L200, Pajero Sport)
3.2L Diesel Engine
(Triton/L200, Pajero Sport,
Pajero [KD] )
1.0&1.2L Gasoline Engine
(Mirage)
52,000 units
300,000 units
Gasoline Engine
Production Capacity (Engine Plant)
[KD(MMC)][To Include KD]
2.4L Gasoline Engine
(Triton/L200)
1.8L&2.0L Aluminum Gasoline
(Lancer EX)(Total: 502,000 units)
150,000 units
Gasoline Engine
※ The figure is yearly base
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5. Reference
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Import Duties and Excise Tax
Category EngineImport Duties Excise Tax
(*3)BU(*1) CKD (*2)
Eco Car (*4) N/A 30% 17%
Passenger Car Up to 2000cc and up to 220hp 80% 30% 30%
2001-2500cc and up to 220hp 35%
2501-3000cc and up to 220hp 40%
3000cc and 220hp over 50%
Pickup(Single Cab)
-3250cc 40% 30% 3%
Pickup(Dubble Cab)
-3250cc 40% 30% 12%
PPV -3250cc 80% 30% 20%
Truck, Bus 40% 10% N/A
As of January, 2012
*1: Import duty from ASEAN is 0% (From January 2010)
*2: The imported auto parts are reduced by 50%. Each items has 0-30% import duties if it imports by parts.
*3: The passenger car to use E20 and E85 fuel is receives favorable treatment the excise tax of 5%.
*4: Based on European calculation methods, more that 5L/100KM (20km/L), reach EURO4 exhaust gas
regulations, invest THB5 billion into production in Thailand, and produce 100,000 units per year after the fifth
year of production.
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All statements herein, other than historical facts, contain forward-looking statements and are based on MMC’s current forecasts, expectations, targets, plans, and evaluations. Any forecasted value is calculated or obtained based on certain assumptions. Forward-looking statements involve inherent risks and uncertainties.A number of significant factors could therefore cause actual results to differ from those contained in any forward-looking statement. Significant risk factors include:
•Feasibility of each target and initiative as laid out in this presentation;•Fluctuations in interest rates, exchange rates and oil prices;•Changes in laws, regulations and government policies; and•Regional and/or global socioeconomic changes.
Potential risks and uncertainties are not limited to the above and MMC is not under any obligation to update the information in this presentation to reflect any developments or events in the future.
If you are interested in investing in Mitsubishi Motors, you are requested to make a final investment decision at your own risk, taking the foregoing into consideration. Please note that neither Mitsubishi Motors nor any third party providing information shall be responsible for any damage you may suffer due to investment in Mitsubishi Motors based on the information shown in this presentation.
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