Download - Mobile and Tablet Design for Business
Mobile and TaBlet design for Business
Presented by: Francis Ibikunle
Mobile and Tablet usage
One half of all local searches are performed on mobile devices
On average, American spend 2.7 hours per day socializing on their mobile device. That's over twice the amount of time they spend eating and over one third of the time they spending sleeping each day.
91% of mobile Internet access is to socialize as compared to 79% on desktop
Over one third of Facebook's 900 million users user base uses Facebook mobile.
Twitter has 165 million users, 50% of them use Twitter Mobile
200 Million plus YouTube views occur on mobile devices per day
200 Million plus YouTube views occur on mobile devices per day
Twitter has 165 million users, 50% of them use Twitter Mobile
200 Million plus YouTube views occur on mobile devices per day.
Estimated Future Usage
By 2014, mobile Internet would take over desktop Internet usage
Morgan Stanley's analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015.
• Global mobile data traffic will increase 26-fold between 2010 and 2015
• There will be nearly one mobile device per capita by 2015
Two-thirds of the world’s mobile data traffic will be video by 2015
How mobile and tablet usage has impacted web design
Factors to Consider When Building Mobile Websites
*Small viewing areas,
*Load times
*Touch screen support.
*Quick launch menu or will your site only be one page?
*Media types
Current technologies that can be used to make websites accessible on all devices
HTML5 and a vibrant ecosystem of libraries are making the mobile Web a compelling alternative to developing native code
With the introduction of CSS3 media queries, web developers can create CSS which enables a web page to adapt and respond to whatever device renders it.
Bad examples of websites that don’t work well on mobile/tablet devices
mrbottles.com gatesnfences.com
Good examples of websites that work well on mobile/tablet devices
robertkovacs.likes2ride.comstevejobs.ismissed.com
Other Benefits Of A Mobile Website For Your Business
An additional avenue to market your business and your brand
Grow your customer’s emaling list quickly by providing coupons, specials, and much more
Reach customers ‘on the move’, be quickly and easily found
Achieve findability within all search engines
Create a professional and reputable image to your market
Other Benefits contd.
Change your mobile website content quickly and easily
Market directly to your prospect’s, customer’s, andvisitor’s mobile devices
Usecall-to-action content to improve your brand visibility, purchases, and clear interaction
Add new products, create special offers, and much more…quickly,instantly
OTher benefits contd
Be easily contacted by providing functionality such as tap to email, tap to call, tap to text.
Visitors stay on your site longer, browsing, searching, and learning more about your business while they wait in doctor’soffices, airports, or just are killing time
recommedations
Define Your Need for a Mobile Site
Consider the Business Objectives
Study the Data of the Past Before Moving Forward
Single-Column Layouts Usually Work Best
Recommendations contd
Vertical Hierarchy: Think in Collapsible Terms
Go From “Clickable” to “Tappable”
Provide Interaction Feedback
References
http://www.seositecheckup.com/articles/147
http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
http://www.infoworld.com/d/mobile-technology/13-essential-programming-tools-the-mobile-web-246
https://www.ibm.com/developerworks/mydeveloperworks/blogs/bobleah/entry/code_example_of_responsive_web_design_using_css3_media_queries13?lang=en
http://www.snackwebsites.com/create-personal-websites.html
http://www.topdesignmag.com/20-examples-of-bad-web-design/
http://www.slideshare.net/apptapmobile/12-benefits-of-a-mobile-website-for-your-business
http://mashable.com/2011/03/24/mobile-web-design-tips/