Download - Mobile APP在廣告行銷策略上的應用
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行動 APP
在廣告行銷策略上的應用Mr.PM
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部落客
Mobile App設計公司 founder
電信加值服務經驗十年
曾友志
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在 Google 搜尋 Mobile APP
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心中第一個問題
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Facebook APP
在廣告行銷策略上的應用
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網站遊戲在廣告行銷策略上的應用
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為了Mobile而Mobile ?
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分享一個小故事
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LBS交友帶給我們的啟示• 交友重點
–緣份–安全感–怕被前女友認出來
• 後來發現和Mobile並沒特別關係!
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如何充分利用Mobile APP優勢來進行廣告行銷
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觀察一
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首先來看看廣告行銷的目的
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東西賣不掉的原因是什麼?
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?不知道
不急不划算
不想換不覺得好用
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吸引了消費者,但卻缺乏行動
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注意 興趣 需要 行動
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每一道美食我都有興趣,但是沒有一次去吃
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觀察二
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辦公室偷看股票
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路跑
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LBS:依附在地點的任務
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不再只是在馬路找美食與折價卷
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觀察三
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吸引了消費者,但卻缺乏行動
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注意 興趣 需要 行動
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注意 興趣 需要 行動 LBS ?
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試圖來尋找客廳的 LBS
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你一邊看電視,一邊在做什麼?
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這不是第一次發現
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互動電視的失敗
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但是不灰心…
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小結
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注意 興趣 需要 行動
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注意 興趣 需要 行動
LBS
互動電視的失敗
?
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Thank YOU