Download - Mobile App Strategy For Your Business

www.phase2online.com

Mobile App Strategy for your Business

http://www.phase2online.com/



There are - quite literally - hundreds of thousands of mobile apps. From games and travel to health and work utilities, the choices are astounding.

• Putting time and effort into developing a mobile app can be a total waste if no one is interested.

So how do you generate the most interest for your app?

By being strategic and deliberate:



Will they go searching for it in the App store? On your website?Through email? Will they be sent specific customercommunications about it? Or will they see it on that billboard onthe side of the highway?

1 First, and most importantly, you need to think about how your consumers will find the app – before its built.

• Ask them if they’re even using a phone or device with mobile app capabilities. The more you know about them, the better your chances of hitting them with the right information in the right way.

• There’s no one-size-fits-all approach here: each business’ consumers search out, take in and process information differently. Survey your customers and clients to find out how they like to receive information.


a. If you’re using the app for customer retention (think banks that offer online banking in a mobile app), a huge media blast probably isn’t the way to go.

2 Secondly, be clear on what the app is going to be usedfor:

• Use what you already have: existing customer communications. E-mail newsletters and blasts, direct mail, promotional and marketing materials, and even invoices can serve as vehicles for announcing your business’ new mobile presence. • This isn’t to say that a very targeted ad campaign can’t be useful here, just be sure to feature the app as a point of differentiation for your product or service.


b. If the app is going to be used for general purposes (think games or utility apps, such as mileage trackers or to-do lists), then a paid media push using either traditional or online media could be the best option.

2 Secondly, be clear on what the app is going to be usedfor:

• Direct mail, e-mail newsletters and blasts, and other marketing materials can also be effective, as long as it’s hitting the right people.

• The key here is to have a good idea of who will use the app so that you can make the most of your advertising dollars.


3 Last, decide how and when you measure theeffectiveness of both the app and the marketing effort.

• Any information you can glean from the people actually using the app is critical.

• Does it cause them to take some sort of action?

• How about reviews?

• Think beyond just the number of downloads here.

• How will you determine if developing your app was worth it or if you’re hitting the right people?

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Download - Mobile App Strategy For Your Business

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