Download - Mobile Commerce no Brasil
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MobileCommerce no Brasil
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Co-fundador da Nuvem Shop
7 anos trabalhando com e-commerce
Argentino radicado em São Paulo
Alejandro Vázquez
@avazquez
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Maior plataforma de e-commerce da América Latina para PMEs
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Nossa Missão“Ajudar as pessoas a realizarem seus sonhos
através do empreendedorismo”
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Onde estamos?
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“Ajudar as pessoas a realizarem seus sonhos através do empreendedorismo”
E-commerce no Mundo em 2015
1. China – $563bi2. USA – $349bi3. UK – $94bi4. Japão – $79bi5. Alemanha – $74bi6. França – $43bi7. Coreia do Sul – $37bi8. Canada – $29bi9. Russia – $20bi
10. Brasil – $19bi
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R$77bi2016
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Mobile está dominando o Brasil
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Mais celulares que brasileiros
1 brasileiro2.4 celulares
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usuários de Internet por celulares
+73MAno 2016
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1 de 2 brasileirosAno 2019
usuário de Internet por celulares
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Desktop está Morto
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Pela primeira vez caiu o número de
computadores nas casas do Brasil
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+60%do tráfego das lojas virtuais é pelo celular
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1 a cada 3vendas é feita pelo celular
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Para onde vamos?
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17
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Alibaba.com
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Alibaba via Mobile+73% das vendas
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Oportunidade
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Transição para MobileO nosso aprendizado na
Nuvem Shop
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Como mobile encaixa com seu cliente?
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Qual trabalho você resolve para seu cliente?
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Como #mobile pode te ajudar para resolver ainda melhor o trabalho que
você faz para seu cliente?
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Mobile App para criar a loja
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Empreendedores sem computador
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João da Banca Tatuí
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Mobile App e Administrador Web Responsivo para administrar a loja
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Empreendedores em movimento
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Junior da Hardcore Footwear
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Mobile Apps
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Maior potencial para reter seus clientes
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Incentivos para utilizar o App
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Pit Bull Jeans Varejo
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Decolar.com
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CampanhasMobile VS Desktop
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Receita do Facebook por Mobile Ads
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“Tenho muitas visitas pelo celular mas a conversão é muito baixa. Pelo
computador a conversão é incrível.”- Lojista online
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Cuidado com a atribuição!
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Processo de compra de muitos consumidores
brasileiros
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Estamos no ônibus
ou no metrô
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Gostamos de um produto pelo
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Concretizamos a compra em casa
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Como medir a atribuição para Mobile ou Desktop?
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“Ligar e desligar” campanhas de Mobile
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Teve uma queda nas vendas de Desktop?
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As comunicações virando 100% digitais e mobile
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Quase 100% dos usuários de Internet no Brasil utilizam o
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Quase 9 de cada 10 usuários no Brasil utilizam o Facebook
Messenger
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Como você está se comunicando
com seus clientes?
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Com Eira e Beira Brechó
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Mobile para SEO
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Layout responsivo =
Impacto positivo no posicionamento orgânico do
negócio
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Amantes de Churrasco
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SEO é sobre toda a experiência do usuário, não só
layout.
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Web Apps progressivas
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O que seu site responsivo aprendeu das vantagens das
mobile apps
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Resumindo
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1.Como encaixa mobile para seu cliente2.Mobile Apps3.Campanhas Mobile VS Desktop4.Canais de comunicação Mobile5.Mobile para SEO
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Bate-papo de perguntas e respostas
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Muito obrigado!www.nuvemshop.com.br