Download - Mobile Search Apps & Opportunities - Michael Martin - SMX East

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The Growing Android Market

Copyright © 2009 Internet Marketing Inc. All Rights Reserved.

Android is a software stack for mobile devices that includes an operating system, middleware and key applications

Android is Open & Freely distributed – NO licensing fees

Can be programmed in Java AND C/C++ components

Can be coded on Windows, Mac, & Linux Operating Systems

Can run multiple applications & have onscreen widgets

Can run FLASH videos on updated versions

Had MMS & Digital Compass about a year before the iPhone

Forthcoming Text to Speech recognition with translations

40+ different Android phones in the next 6 months globally

The Growing Android MarketWhat is Android & How is it Different?


• New Android apps are accelerating by more than 50% Month Over Month vs iPhone’s 30%

• Approximately 15,000 Apps in The Android Market plus other free “markets” – 64% FREE

• By 2010 an Android phone will be on every US carrier and most globally

• Over 20 Android phone manufacturers including HTC, LG, Motorola, LG, Samsung, & Sony

• The Android Market goes better with Donut

The Growing Android MarketWhy Should You Think About Android?


The GrowingAndroid MarketAndroid Donut – Release 1.6 – October 2009


One Time $25 Registration Fee to submit unlimited apps

No Submission Process (reviewed only by user complaints – approximately 1%)

24 Hour Buy & Try Return Policy

Donut puts The Android Market interface on par w the App Store

Paid Apps put on the forefront & sectionalized

Soon to add PayPal, Credit Card & direct carrier billing w Checkout

Listed in order of User Ratings

Users regulate apps NOT Apple AT&T Google

Google Voice – “There’s an app for that… on other phones” Jeff Sharkey Google Android Engineer

The GrowingAndroid MarketBenefits of The Android Market


The GrowingAndroid MarketAndroid Applications


3 Tier Google Marketing Options for Android to Manufacturers & Carriers

1. Obligation Free OptionFree version of Android to be included with any applications except those from Google.

2. Distribution OptionManufacturer signs a distribution agreement to include Google applications such YouTube, GMail, GTalk, etc.

3. Google Experience OptionAllowed to use the Google logo but the carrier can NOT censor any application in The Android Market

Google has only until recently enforced this on independent developers who provide Android MODS or modifications publicly which include Google applications.

The GrowingAndroid MarketGoogle Marketing Tie-In to Android

Download - Mobile Search Apps & Opportunities - Michael Martin - SMX East

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