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. CEU
. Business Model Generation
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. 2 .
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. 3 .
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. 4 .
Vídeo recomendado: http://www.youtube.com/watch?feature=player_embedded&v=x3X3ypQVZb8
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9 blocos Simples
Relevante
Sintetiza o funcionamento
. 5 .
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Eficiência
(lógica)
Valor
(emoção)
. 6 .
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. 7 .
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. 8 .
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. 9 .
Ex.: Drive.com
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. 10 .
Vídeo recomendado: http://www.youtube.com/watch?feature=player_embedded&v=xTtvwAmjais
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. 11 .
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. 12 .
Você não precisa partir do cliente,
contanto que desenhada a proposta
você se volte para eles. Captaram?!
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Eficiência
(lógica)
Valor
(emoção)
. 13 .
Ganhos - vitamina
Dores - remédio
Tarefas
dos clientes
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PROBLEMA =
. CONSERTAR ALGO ERRADO .
. QUALIDADE DE VIDA .
. EVITAR QUE ALGO BOM SE ACABE .
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. 15 .
1 Incorporadas a
grandes modelos
de negócios.
2 Foco em tarefas,
dores, ganhos
relevantes para os
clientes.
3 Foco em tarefas,
dores, ganhos
não resolvidos.
4 Atuam em
poucas tarefas,
ganhos e dores.
5 Vão além das
tarefas
funcionais.
Abrangem o
social/ emocional.
6 Alinhadas com a
forma que os
clientes medem
sucesso.
7 Concentram em
tarefas, ganhos e
dores que as
pessoas pagariam
muito para resolver.
8 Distinguem-se da
concorrência em
relação a tarefas,
dores e ganhos
que importam
para os clientes.
9 Superam a
concorrência
substancialmente
em pelo menos
uma dimensão.
10 São difíceis de
serem copiadas.
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. 16 .
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. 17 .
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. 18 .
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. 19 .
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. 20 .
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. 21 .
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. 22 .
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. 23 .
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. 24 .
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. 25 .
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. 26 .
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. 27 .
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. 28 .
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. 29 .
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. 30 .
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. 31 . . 31 .
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. 32 . . 32 .
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. EXEMPLOS BMG (Business Model Generation) .
Vídeo recomendado:
http://www.youtube.com/watch?feature=player_embedded&v=41q_zn8jMaE http://www.youtube.com/watch?v=9sH8TozjHy4
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. 34 .
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. 35 .
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. 36 .
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. 37 .
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Camiseteria
. 38 .
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. 39 .
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. 40 .
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. 41 .
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. 42 .
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. 43 .
1. Qual é a opor tunidade
*Que necessidade/problema vou resolver x A solução (Story Telling)
2. O Mercado que irá atuar.
*Mostrar que se trata de um mercado relevante.
3. Qual é a sua solução.
O que? Como funciona? Preço?
4. Seus diferenciais.
Listar diferenciais x Concorrentes.
5. Projeções/O que está buscando.
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. 44 .
*Compreenda cada item acessando o Ebook – Startup Feliz Toolkit: http://goo.gl/uD9ie5
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. 45 . . DICAS .
TEMPLATES: . PDF http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf
. DOCS - Editável https://docs.google.com/drawings/d/1AoGAjZlzv4yRvYhQ9Y-VWOwNvACXUIOHCB5Sp4mBIX0/edit
APLICATIVOS: https://www.leanlaunchlab.com/users/sign_up (versão trial FREE) https://itunes.apple.com/br/app/sebrae-canvas/id620083339?mt=8&affId=2060416&ign-mpt=uo%3D4
(Itunes) https://strategyzer.com/
*Atenção: esse ultimo aplicativo é pago.
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. 46 .