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Modelagem Rápida de Negócios
Claudio Nasajon
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• 1 pessoa
• Elétrico
• Fácil
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• 4x4
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= Bicicleta
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Tipos de cliente
123
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Modelos de receita
ABC
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Cliente
Receita1 2 3 ...
A
B
C...
A1 A2 A3
B1 B2 B3
C1 C2 C3
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Cliente
Receita1 2 3 ...
A
B
C...
A1 A2 A3
B1 B2 B3
C1 C2 C3
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Empreendedores
precisam estar
dispostos a falhar,
muito, antes de
encontrar
“o caminho”.© Claudio Nasajon (www.claudionasajon.com.br)
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Negócios têm “n” modelos possíveis
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Método “tradicional”
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Método “tradicional”
Plano de Negócios
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Método “tradicional”
Plano de Negócios
Funding
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Plano de Negócios
Funding
Desenvolvimento
Método “tradicional”
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Método “tradicional”
Plano de Negócios
Funding
Desenvolvimento
Mercado
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Método “tradicional”
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1º ano 2º ano 3º ano 4º ano 5º ano
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
Empresas constituídas entre 2001 e 2005
SEBRAE / 2011© Claudio Nasajon (www.claudionasajon.com.br)
27% 38% 46% 50% 62%
73% 62% 54% 50% 38%
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E pudéssemos antever o vencedor?
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Parceiros Atividades Proposta Relacionamentos Clientes
Recursos Canais
Custos Fluxo de receitas
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Business Generation Canvas
Parceiros Atividades Proposta Relacionamentos Clientes
Recursos Canais
Custos Fluxo de receitas
Para quem criamos valor?
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Business Generation Canvas
Parceiros Atividades Proposta Relacionamentos Clientes
Recursos Canais
Custos Fluxo de receitas
p-p-u Club
O quê os clientes estariam dispostos
a pagar?
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Business Generation Canvas
Parceiros Atividades Proposta Relacionamentos Clientes
Recursos Canais
Custos Fluxo de receitas
p-p-u Club
Lojas
Quais os canais possíveis para
entregar a oferta?
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Business Generation Canvas
Parceiros Atividades Proposta Relacionamentos Clientes
Recursos Canais
Custos Fluxo de receitas
Lojas
e-
p-p-u Club
Que tipo de relacionamento cada segmento
demanda?
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Business Generation Canvas
Parceiros Atividades Proposta Relacionamentos Clientes
Recursos Canais
Custos Fluxo de receitas
e-
Que benefícios agregamos para o cliente de forma
diferenciada?
Lojas
p-p-u Club
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Business Generation Canvas
Parceiros Atividades Proposta Relacionamentos Clientes
Recursos Canais
Custos Fluxo de receitas
ws’s
e-
Ntwk
p-p-u Club
Quais são as atividades-chave?
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Business Generation Canvas
Parceiros Atividades Proposta Relacionamentos Clientes
Recursos Canais
Custos Fluxo de receitas
ws’s
e-
Ntwk
p-p-u Club
Quais os recursos físicos, humanos,
financeiros?
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Business Generation Canvas
Parceiros Atividades Proposta Relacionamentos Clientes
Recursos Canais
Custos Fluxo de receitas
ws’s
e-
Ntwk
p-p-u Club
Quais são os parceiros-chave?
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Business Generation Canvas
Parceiros Atividades Proposta Relacionamentos Clientes
Recursos Canais
Custos Fluxo de receitas
ws’s
e-
Ntwk
p-p-u Club
Quais os custos envolvidos em cada
modelo?
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1 - Gerar hipóteses (modelos)
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2- Testar as hipóteses
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Mínimo
Produto
Viável
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3 – Ajustar o modelo
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Educação empreendedora
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claudionasajon.com.br/modelagem
• Business Model Canvas (português)
• Plano de atividades (12 módulos)
• Links úteis – vídeos – downloads
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MePede
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Conclusão
Cada negócio admite
vários modelos
Troque as hipóteses por
testes para selecionar o
melhor modelo ANTES do PN.
Incorpore a revisão do
modelo após cada teste.
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