MODERN DAY CONTENT CREATION/PROMOTION

Derek Miller

PANDA VS PENGUIN

Panda: Started in 2011 and aimed at hitting sites with bad user experience (too many ads, unoriginal/dubbed content)

Penguin: Started in 2012 aimed to hit websites that had bad inbound link profiles (buying links, link-networks)

OH ..YA.. HUMMINGBIRD

Hummingbird: A 2013 Google update centered around it’s search results- aiming to provide semantic search results to create better user experience. The goal is to provide an intuitive search result based on what the user is actually searching and not just keywords.

CONTENT FIRST AND FOREMOST

How to create engaging, link-worthy content?

STEP 1: IDEA GENERATION

Find content that already works and improve upon it: “Content Marketing”

TOOLS Open Site Explorer

Topsy Buzzsumo

Twitter LinkedIn

STEP 2: RESEARCH / PRE-CREATION OUTREACH

STEP 3: PREPARE FOR OUTREACH

Stroke Ego of People that interact with you. – thank them for sharing, save their contact information, use any resources they give you in your content.

Also Build a list of URLs, Twitter Handles, LinkedIn Profiles, and Names relevant to what you are writing about.

STEP 4: CREATE CONTENT

Improve the content you findLongerUpdated More thorough Unique perspectiveDifferent elements

OUTREACH: LEVERAGE THE PRE-CREATION LIST

LinkedIn message asking to read/share/comment Post in LinkedIn Group

Comment on URLs for influential articlesFind and share on discussions in forums, Q&A sites

Tweet at influential industry members Any resources that were given by someone share and mention that you used their resource, quote,

etc.

BONUS: TARGETED OUTREACH

REACH OUT TO SITES THAT LINKED TO YOUR RESOURCES

BUILD CONTENT THAT EARNS LINKS

Post Google Updates are quality-content-centric

Find content that is already working and improve it

Outreach to people in your industry that care about your content

Outreach to people that are already linking to content similar