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Page 1: Monetising digital content through open access and large-scale advertising- Andrew Miller- Guardian Media Group - CEO

Andrew MillerChief Executive Officer, Guardian Media Group

Page 2: Monetising digital content through open access and large-scale advertising- Andrew Miller- Guardian Media Group - CEO
Page 3: Monetising digital content through open access and large-scale advertising- Andrew Miller- Guardian Media Group - CEO
Page 4: Monetising digital content through open access and large-scale advertising- Andrew Miller- Guardian Media Group - CEO

theguardian

Page 5: Monetising digital content through open access and large-scale advertising- Andrew Miller- Guardian Media Group - CEO

55k

contributions via GuardianWitness since launch in April 2013

1m comments made on our content in January 2014

Source: Adobe Omniture Jan 2014

Page 6: Monetising digital content through open access and large-scale advertising- Andrew Miller- Guardian Media Group - CEO
Page 7: Monetising digital content through open access and large-scale advertising- Andrew Miller- Guardian Media Group - CEO

Source: Adobe Omniture Jan 2014

40m monthly unique visitors

4.3m registered users

1.1m signed in users

95k paying digital subscribers

Page 8: Monetising digital content through open access and large-scale advertising- Andrew Miller- Guardian Media Group - CEO

28.10 mins average dwell time on edition apps

14.52 mins average dwell time on live apps

Source: Adobe Omniture Jan 2014

Page 9: Monetising digital content through open access and large-scale advertising- Andrew Miller- Guardian Media Group - CEO

19.6m views referred by Facebook

10.9m page views from Twitter

2.4m shares of our content on Twitter

Source: Peer Index Jan 2014 / Adobe Omniture Jan 2014

Page 10: Monetising digital content through open access and large-scale advertising- Andrew Miller- Guardian Media Group - CEO

121k721k1m90m

Gro

wth

- u

sers

380+ PVpU120+ PVpU40+ PVpU< 40 PVpU

Engagem

ent - page views

Web Web signed-in Live apps Edition apps

Source: January 2014 Omniture

Page 11: Monetising digital content through open access and large-scale advertising- Andrew Miller- Guardian Media Group - CEO
Page 12: Monetising digital content through open access and large-scale advertising- Andrew Miller- Guardian Media Group - CEO

Global audience of 90m uniques

Source: Digital ABC Jan 2014

Page 13: Monetising digital content through open access and large-scale advertising- Andrew Miller- Guardian Media Group - CEO

Global audience of 90m uniques

Source: Digital ABC Jan 2014

23m from

the US

Page 14: Monetising digital content through open access and large-scale advertising- Andrew Miller- Guardian Media Group - CEO

Global audience of 90m uniques

23m from

the US

3.8m in Australia

Source: Digital ABC Jan 2014

Page 15: Monetising digital content through open access and large-scale advertising- Andrew Miller- Guardian Media Group - CEO

Source: Digital ABC Jan 2014

Growing global revenues in the current financial year

Page 16: Monetising digital content through open access and large-scale advertising- Andrew Miller- Guardian Media Group - CEO

Growing global revenues in the current financial year

Digital revenues

up by 20%+

Page 17: Monetising digital content through open access and large-scale advertising- Andrew Miller- Guardian Media Group - CEO

Growing global revenues in the current financial year

GNM net revenues

up by 5%+

Digital revenues

up by 20%+

Page 18: Monetising digital content through open access and large-scale advertising- Andrew Miller- Guardian Media Group - CEO
Page 19: Monetising digital content through open access and large-scale advertising- Andrew Miller- Guardian Media Group - CEO

Fast-changing macro environmentYou can’t stand still if you want to survive

90 million monthly unique browsers

5%+net revenue growth – a revenue-led turnaround

20%+ digital revenue growth to c.£70m

£850m+ in cash and investments

Page 20: Monetising digital content through open access and large-scale advertising- Andrew Miller- Guardian Media Group - CEO

CP Scott’s vision is secure

Page 21: Monetising digital content through open access and large-scale advertising- Andrew Miller- Guardian Media Group - CEO

Thank you


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