Download - Monetizing videos

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Monetizing your video skills

Making money without a video business or clients

Upload videos to ad sharing sites

• Shares millions of dollars in video ad revenue

• Payments based on ad clicks and total views

• Marketing your channel, posting good content

• Becoming a YouTube partner

Promotional Videos

• Video advertisements increasingly popular

• Internet means instant access to clients

• Types of promotional videos:

• Realtors – tours of homes

• Car dealers – review cars

• Travel and leisure facilities – feature tours and facilities

• Retailers – share their inventory

Selling videos to istockvideo.com

• Branch of istockphoto.com

• Online archive of public photo, video and audio

• New service so no clear payment model

• Pays for referrals, videos uploaded and videos uploaded by your friends

Sponsors for your videos

• Do shout outs, product & logo placement for sponsors

• Key is professional videos and large audience

• Find companies that fit your video content

• Make contact and develop relationships with potential sponsors

Your very own video business

Event videography

• People want to share their special moments

• Photos and videos all over the internet –facebook, twitter & instagram

• Weddings, conferences, graduations, competitions and lectures are all important events that are often recorded

• Create personal and business contacts

• Professional service and reasonable fees

Start-up costs

• Making professional videos does not have to be too costly

• TIP: Rent equipment if it is cheaper or you need specialized equipment for one-time use

▫ Professional camcorder 500 – 1000 USD

▫ Computer for editing with high speed internet –500 – 1000 USD

▫ Professional video editing software – Sony Vegas Movie Studio is under 100 USD

Costs cont’d

• Fixed costs versus variable costs

• Variable costs vary with production fixed costs don’t

• Example of variable costs – videographers, video equipment rental, CD cost

• Example of fixed costs – video camera and computer, space rental, employee salaries, taxes

Profits

• Profits = Revenue – Expenses

• Sources of revenue:

- Ad revenue

- Promotional videos

- Video sponsorships & product placement

- Event fees

Tracking your business: Accounting

• Balance sheet

• Photograph of your business

• Assets i.e camera & video equipment, office space, computer

• Liabilities i.e bank loans

• Owner’s equity= Assets –Liabilities

• Income statement

• Video of your business

• Revenues i.e event fee, promotions, ad revenues

• Expenses i.e interest on bank loan, office rent

• Net Income (Profit) = Revenue - Expense

Human resources

• Relationship between you and your employees very important to business success

• Hire people smarter and more skilled than you

• Hire skills that you may not have

• Learn skills yourself – save money and increase your value

Human resources

• Relationship between you and your employees very important to business success

• Hire people smarter and more skilled than you

• Hire skills that you may not have

• Learn skills yourself – save money and increase your value

• Create work environment that bolsters creativity

Marketing

• Letting the world know and gain access to your product or service

• 4Ps of marketing: product, placement, price and promotion

• Product/service: types of events you video• Placement: Anywhere in Barbados• Price: 500 BDS for 2 hour of wedding footage• Promotion: Print advertisement / billboards /

company website• Social media marketing

Case studies

• Kevjumba – Youtube celeb –

• http://en.wikipedia.org/wiki/KevJumba

• http://www.youtube.com/watch?v=jbo3JxUdimQ – My Youtube Story – Ryan Higa

Video advertising for business – Car dealers

https://www.youtube.com/watch?v=SQ_U5PZDo1E

https://www.youtube.com/watch?v=4EURHiEqlIU

Case studies cont’d

• Video sponsorships / Product placement:

https://www.youtube.com/watch?v=nIommeZ6M_8

https://www.youtube.com/watch?v=SvMCq4bdRN8

Event photography

http://www.fandangovideo.com/index.html


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