Download - Monetizing Your Blog
Katy Widrick | KatyWidrick.com | @kwidrick
{without selling out}
Monetize Your Blog
Katy Widrick | KatyWidrick.com | @kwidrick
"I am not interested in money. I just want to be wonderful."
By Los Angeles Times [Public domain], via Wikimedia Commons
Katy Widrick | KatyWidrick.com | @kwidrick
sourcesAd networks !Private ads !Affiliate sales !Sponsored posts !Event sponsorships !freelance/contract
Katy Widrick | KatyWidrick.com | @kwidrick
ad networksCompanies or organizations that organize a group
of bloggers then connect them with a group of advertisers.
Katy Widrick | KatyWidrick.com | @kwidrick
Example: $2 per 1,000 page views ($2 CPM)
1,000 page views a day x 30 days X $2 CPM = $60/month
CPM can range from $.25-$8+ CPM (average is in the low end)
CPC (cost per click) is performance based
ad networks
Katy Widrick | KatyWidrick.com | @kwidrick
private adsAds that are arranged for between one blogger
(or a few, but not a large group) and one organization.
Katy Widrick | KatyWidrick.com | @kwidrick
Private Ads
Example: $1 per 1,000 page views ($1 CPM)
1,000 page views a day x 30 days X $1CPM X 4 ads = $120/month
Flat fees can range from $5-????
impression guarantees with flexible timelines
blogger provides analytics
Katy Widrick | KatyWidrick.com | @kwidrick
sponsored posts
Compensated with:
Cash (avg. $25-75; can go as high as $500-750)
Products
Giveaways
one-off or recurring
Brands or organizations compensate bloggers — in cash or product — for a post or posts.
Katy Widrick | KatyWidrick.com | @kwidrick
affiliate salesFor each product that the blogger sells, via
personalized and exclusive tracking code or link, the blogger gets a percentage of that sale.
Katy Widrick | KatyWidrick.com | @kwidrick
Affiliate Sales
Example: 10% of product sales
$200 product x 1 X 10% = $20 for blogger
$10 product x 200 X 10% = $200 for blogger
Earn credits for referrals/sales
Katy Widrick | KatyWidrick.com | @kwidrick
Product SalesDirect sales, usually of e-books, apparel and
services.
event sponsorships
Brands or organizations contract with a blogger for representation and/or product ambassadorship
at conferences, travel events, seminars, etc.
freelance/contract work
Bloggers are paid for writing posts (or doing graphics, Web development, etc.) on sites that are
not their own.
Katy Widrick | KatyWidrick.com | @kwidrick
best practices (aka: make your partners
happy but don’t drive your readers away)
Katy Widrick | KatyWidrick.com | @kwidrick
Your portfolio: Media Kit
Rate Sheet Cover letter
Katy Widrick | KatyWidrick.com | @kwidrick
Design- Your Full Name
- Your Website
- A Brief
Description
- Social Media
- Analytics/
Statistics
- Contact Info
Info- Photo and/or
Logo - Clean and Classy - Representative - Typo-Free! - Third Person
- Ad Rates/Sizes - Testimonials - Proof of
Performance
Optionalss
s
Katy Widrick | KatyWidrick.com | @kwidrick
- Recent Photo
- Blog Header
- Short Bio and
About Sections
With Keywords
- Social Icons
- Statistics, Services,
Benefits
Katy Widrick | KatyWidrick.com | @kwidrick
best practicesBe open and honest
Post your policies
Know the law(s)
Be selective
Go Above and Beyond
Learn How to Measure
regular roundups/thank yous
easy-to-find media kit
solicit (and respond to!) reader feedback
Pay it forward
Haters Gonna Hate
Katy Widrick | KatyWidrick.com | @kwidrick
a few of my favorite things
Katy Widrick | KatyWidrick.com | @kwidrick
a few of my favorite things
Fitfluential
clever girls collective
the sits girls
sway group
swerve
izea/socialspark
commission junction
share a sale
she heard
shopsense/shopstyle
Katy Widrick | KatyWidrick.com | @kwidrick
questions?