Transcript
Page 1: Monetizing Your Social Media Strategy

Monetizing Your Monetizing Your Social Media Social Media

StrategyStrategyVideo Marketing Video Marketing

++ Social Media Social Media

= = More CustomersMore Customers

Facilitated by: Terry CrosbyPhillip Tanzilo

Page 2: Monetizing Your Social Media Strategy

IntroductionIntroductionTerry CrosbyTerry CrosbySSocialocial MMediaedia MMavenavenPhone 619.599.5748 Email: [email protected]

Phillip Tanzilo, MBA, MHRM, CPLPPhillip Tanzilo, MBA, MHRM, CPLP

Phone 619.723.3443 Email: [email protected]

Objectives:Objectives:• Share strategies that help monetize social media• Introduce relevant tools• Help you maximize time using social media

Page 3: Monetizing Your Social Media Strategy

1. That is where the EYEBALLS are NOW

2. Target customer must KNOW, LIKE and TRUST

3. PEER OPINIONS matter4. Valuable consumer INSIGHTS5. WEBSITE and BLOG exposure

TIP:http://www.mashable.com

Why is Social Media important?Why is Social Media important?

Page 4: Monetizing Your Social Media Strategy

Attracting Your Ideal CustomerAttracting Your Ideal CustomerDo you know your Ideal Clients?

• LIVE, WORK and PLAY

– What are they saying about YOU and your INDUSTRY?

• START and BUILD a RELATIONSHIP

• POSITION yourself as TRUSTED ADVISOR

TIPS:

http://www.google.com/Reader

http://www.BlogSearch.google.com

http://www.Quantcast.com

Page 5: Monetizing Your Social Media Strategy

The Art of ListeningThe Art of ListeningListen to niche before engaging

What is being said:– likes, dislikes, vocabulary– wants and needs– what competitors are doing– about your brand

TIPS:http://www.SearchTwitter.comhttp://www.FaceBook.comhttp://www.Google.com/Alerts

Page 6: Monetizing Your Social Media Strategy

Onsite Social Media OptimizationOnsite Social Media Optimization

Strategy:• Sharing• Engagement• Community

TIPS:

Facebook Fan Box with streams

http://feedburner.google.com/

http://tweetmeme.com/

http://sharethis.com/

Page 7: Monetizing Your Social Media Strategy

Twitter StrategyTwitter Strategy

Optimize Your Tweets• Tweet content • No Follow attributes• Optimize reputation

TIPS:http://www.refollow.comhttp://www.bit.ly.com

Page 8: Monetizing Your Social Media Strategy

Facebook StrategyFacebook Strategy

Fan Page

Optimize • Set up• Updates• Reputation• Content

TIPS:

http://www.facebook.com/pages/create.php

http://mashable.com/2009/09/22/facebook-pages-guide/

http://mashable.com/2009/05/13/facebook-brand-apps/

Page 9: Monetizing Your Social Media Strategy

LinkedIn StrategyLinkedIn Strategy

• Groups– Join/create– Questions and answers– Follow

• Events• Search Engine indexing

TIP:

http://learn.linkedin.com/training/

Page 10: Monetizing Your Social Media Strategy

Putting it All TogetherPutting it All Together

The 5C’s• Content• Credibility• Community• Caring• Consistency

TIPS:http://www.hootsuite.comhttp://www.alltop.com

Page 11: Monetizing Your Social Media Strategy

ConclusionConclusionQuestionsT h a n k y o u

Terry CrosbyTerry CrosbySSocialocial MMediaedia MMavenavenPhone 619.599.5748 Email: [email protected]

Phillip Tanzilo, MBA, MHRM, CPLPPhillip Tanzilo, MBA, MHRM, CPLP

Phone 619.723.3443 Email: [email protected]

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