Transcript
Page 1: Monthly Performance Pack December 2010 - BBC · 4 Please refer to slide 6 for guide footnotes. Total monthly BBC iPlayer requests across all platforms Includes Virgin Media uests

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Please refer to slide 6 for guide footnotes.

Monthly Performance Pack

December 2010

Dan Maynard, Publicist, BBC iPlayerBBC Marketing, Communications & AudiencesT. 020 8008 5294 | M. 07912 583654 | E. [email protected]

Page 2: Monthly Performance Pack December 2010 - BBC · 4 Please refer to slide 6 for guide footnotes. Total monthly BBC iPlayer requests across all platforms Includes Virgin Media uests

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Monthly summary – December 2010

• In total BBC iPlayer received 145 million requests for TV and radio programmes in December, including both online platforms and devices and BBC iPlayer on Virgin Media TV. This was a month-on-month increase of +3%, with requests up +27% year-on-year, setting another new monthly record for the service.

• The Top Gear Specials (Middle East and USA specials) topped the most popular TV list this month, with The Apprentice in third place. Comedy and drama continued to perform well, in particular the new series Come Fly with Me and Doctor Who - A Christmas Carol.

• The most requested radio programme was coverage of The Ashes (Second Test, Day 5- final day). Other popular sport included Premier League Football, and the World Cup 2018 Decision. Non-sporting titles included The Chris Moyles Show, The Now Show and Just A Minute.

• Month-on-month, requests for TV content increased notably on the games consoles and IPTV devices, in particular PS3 up 31% month-on-month increase to a record 7m requests.

Consistent with previous months:

• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.

Page 3: Monthly Performance Pack December 2010 - BBC · 4 Please refer to slide 6 for guide footnotes. Total monthly BBC iPlayer requests across all platforms Includes Virgin Media uests

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IndexPage

Overview for BBC iPlayer across all platforms 4

Monthly requests 7

Average daily requests 8

Average daily users 9

Weekly requests 10

Weekly users 11

Minutes per user per week 12

Top TV programmes 13

Top radio programmes 14

Live vs on-demand 15

Use of BBC iPlayer for TV by time of day 16

Use of BBC iPlayer for radio by time of day 17

Profile of BBC iPlayer users 18

Glossary 19

Page 4: Monthly Performance Pack December 2010 - BBC · 4 Please refer to slide 6 for guide footnotes. Total monthly BBC iPlayer requests across all platforms Includes Virgin Media uests

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Total monthly BBC iPlayer requests across all platformsIncludes Virgin Media

Millions o

f re

quests

16.1 18.426.8 23.6 25.4 24.7 25.7 25.5 26.5 26.1 29.3 28.2 32.3 29.9 33.3 30.4 32.7 30.6 27.3 28.1 28.4 31.3 32.3 31.6

30.836.0

36.737.2 39.1 36.5

44.9 43.3 44.553.2

59.6 65.268.2 68.7 67.0 73.4

77.069.6

67.9 70.1 65.7

84.1 85.7 89.7

14.7

14.1

14.8 15.316.2

14.8

16.7 15.8 16.3

18.1

18.520.8

19.817.8 17.3

19.620.2

16.719.0

20.519.8

24.0 23.223.9

6269

78 7681

76

87 85 87

97

107114

120116118

123130

117114119

114

139141145

Jan 0

9

Feb

Mar

Apr

May

Jun

Jul

Aug

Sept

Oct

Nov

Dec

Jan 1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Virgin Media BBC iPlayer TV requests

Online BBC iPlayer TV requests

Online BBC iPlayer radio requests

BBC iPlayer broke last month’s record with a new high of 145 million requests for programmes across all platforms in December 2010, driven by an all-time-high figure for TV requests on online platforms.

There were measurement problems on 10-11 June which resulted in overcounting on these days.

Page 5: Monthly Performance Pack December 2010 - BBC · 4 Please refer to slide 6 for guide footnotes. Total monthly BBC iPlayer requests across all platforms Includes Virgin Media uests

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Requests for programmes by device typeIncludes Virgin Media

% of requests

December saw increases in BBC iPlayer requests on computers to a record 104m. PS3 also saw a 31% month-on-month increase to a record 7m.

NB: iPhone data missing over 10 Nov 09–02 Feb 10, and Wii stats missing over 22-31 March 10, due to technical problems, PS3 stats were effected by technical issues the week commencing the 8th Nov 10 and Apple device stats have been effected since the 15th of Nov 10 and are currently being investigated.

Number of requests (millions)

Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.

6% 6% 5% 5% 3% 1% 1% 4% 4% 5% 5% 6% 6% 6% 5% 5% 4% 4%

74%

75%

71%

73%

75%

75%

76%

73%

75%

72%

73%

74%

70%

70%

71%

71%

73%

72%

1% 1%5%

3% 4%4% 5% 4% 4%

4% 4%4%

5% 5% 4% 4% 4% 5%

19%19%19%18%17%18%16%15%15%16%16%14%17%17%17%17%16%16%

Jul 09

Aug

Sep

Oct

Nov

Dec

Jan 1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

5 5 5 5 3 5 5 6 6 7 7 7 6 7 6 6

64 62 6273 81 85 91 85 89 88 95

86 80 83 81

99 103104

1 1 4

4

45

65

5 5

5

55 6

5

65 7

17 1616

18

19

18 1720

20

1719

2120

24 2324

21

20

87 85 87

97

107

114120

116 118123

145

130

117113

118114

139 141

0

20

40

60

80

100

120

140

Jul 09

Aug

Sep

Oct

Nov

Dec

Jan 1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Other devices

Virgin Media

Wii

PS3

Computers

Mobile devices

TOTAL

Page 6: Monthly Performance Pack December 2010 - BBC · 4 Please refer to slide 6 for guide footnotes. Total monthly BBC iPlayer requests across all platforms Includes Virgin Media uests

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Notes on figures in this report

These notes apply to pages 4 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19.

• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months

• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology

• Please quote the source of these figures as “BBC iStats”

• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts

• We cannot report download playback due to data privacy restrictions

• All data is for the UK only and excludes listening outside the UK

• January 09 data excludes 1-4 January 09 since changes were made to the measurement system on 5 January

• This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself

• None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles

• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station

Page 7: Monthly Performance Pack December 2010 - BBC · 4 Please refer to slide 6 for guide footnotes. Total monthly BBC iPlayer requests across all platforms Includes Virgin Media uests

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30.8 36.036.7 37.1 39.1 36.5

44.9 43.3 44.553.2

59.665.2 68.2 68.7 67.4

73.4 77.0 69.6 67.9 70.1 65.5

84.1 85.889.7

16.118.4

26.8 23.625.4

24.7

25.7 25.5 26.5

26.1

29.328.2

32.3 29.9 33.830.4

32.7

30.627.3

28.128.9

31.3 32.331.6

47

54

6361

6561

71 69 71

79

8993

101 99 101104

110

10095

9894

115118

121

0

25

50

75

100

125

Jan 0

9

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan 1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Month

ly R

equests

(m

illions) .

Radio Requests

TV Requests

Monthly BBC iPlayer online requests

December 2010 produced another new a record of 121m requests to the online BBC iPlayer, boosted by a new benchmark of 89.7m TV content requests, with requests for radio content staying high at 31.6m.

Page 8: Monthly Performance Pack December 2010 - BBC · 4 Please refer to slide 6 for guide footnotes. Total monthly BBC iPlayer requests across all platforms Includes Virgin Media uests

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1.1 1.3 1.2 1.2 1.3 1.21.5 1.4 1.5

1.72.0 2.1 2.2

2.52.2

2.4 2.52.3 2.2 2.3 2.2

2.72.9 2.90.6

0.7 0.9 0.8 0.8 0.8

0.8 0.80.9

0.8

1.0 0.91.0

1.1

1.11.0

1.1

1.00.9

0.9 1.0

1.0

1.1 1.0

1.7

1.92.1 2.0 2.1 2.0

2.3 2.22.4

2.6

2.93.0

3.2

3.5

3.3

3.13.2

3.1

3.73.9 3.9

3.5

3.2

3.5

0

1

2

3

4

Jan 0

9

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan 10

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Avera

ge D

aily R

equests

(m

illions) .

Radio Requests

TV Requests

December 2010 equalled November’s record 3.9m requests per day on average – 1.0 million per day for radio programmes and 2.9 million for TV programmes.

Average daily BBC iPlayer requests

Page 9: Monthly Performance Pack December 2010 - BBC · 4 Please refer to slide 6 for guide footnotes. Total monthly BBC iPlayer requests across all platforms Includes Virgin Media uests

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Average daily BBC iPlayer users

December 2010 saw an average of 1.5 million users per day, with 1.1m for TV content, 0.32m for radio content and 0.05m using both.

0.480.54 0.51 0.53 0.54 0.53

0.60 0.570.64

0.740.86 0.88 0.91

0.990.90

0.98 1.01 0.980.90 0.90 0.92

1.101.16 1.14

0.03

0.030.03 0.03 0.03 0.03

0.040.04

0.04

0.05 0.050.05

0.06

0.05

0.060.06

0.05

0.04 0.05 0.04

0.05

0.060.05

0.260.27

0.26 0.24 0.24 0.25

0.260.27

0.28

0.27

0.30 0.290.32

0.32

0.33

0.300.31

0.30

0.26 0.280.30

0.30

0.330.32

0.03

0.80.8

0.8 0.8 0.8 0.8

0.90.9

1.0

1.1

1.2 1.21.3

1.4

1.31.3

1.41.3

1.2 1.21.3

1.5

1.51.5

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6

Jan-

09

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-

10

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

User

agents

(m

illions) .

Users of Radio Only

Users of Both

Users of TV Only

Page 10: Monthly Performance Pack December 2010 - BBC · 4 Please refer to slide 6 for guide footnotes. Total monthly BBC iPlayer requests across all platforms Includes Virgin Media uests

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14.813.9

15.9 15.316.7 16.1 16.6

15.4 14.9 15.0 15.4 15.0 15.8 16.5 17.219.1 19.4

20.8 21.1 20.919.5 18.8

20.419.4 20.2 19.6

22.4

6.46.2

6.26.1

6.26.2

6.46.6

6.7 5.86.7 6.8

6.77.2

7.1

7.0 7.2

7.2 7.3 7.5

7.1 7.8

8.6

7.87.9

6.1

5.4

2120

2221

2322

2322 22

21

22 2223

2424

26 27

28 28 28

27 27

29

2728

26

28

0

5

10

15

20

25

30

'28-J

un

05 J

ul

12 J

ul

19 J

ul

26 J

ul

02 A

ug

09 A

ug

16 A

ug

23 A

ug

30 A

ug

06 S

ep

13 S

ep

20 S

ep

27 S

ep

04 O

ct

11 O

ct

18 O

ct

25 O

ct

01 N

ov

08 N

ov

15 N

ov

22 N

ov

29 N

ov

06 D

ec

13 D

ec

20 D

ec

27 D

ec

Weekly

Requests

(m

illions) .

TV Requests Radio Requests

Weekly BBC iPlayer requests - latest 6 months

Weekly requests to BBC iPlayer were at their highest ever in the first week of December, at 29m. The week of the 27th December saw a record high of 22.4m TV requests.

Page 11: Monthly Performance Pack December 2010 - BBC · 4 Please refer to slide 6 for guide footnotes. Total monthly BBC iPlayer requests across all platforms Includes Virgin Media uests

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3.73.4

3.8 3.7 3.93.6 3.7

3.4 3.3 3.43.7 3.6 3.8 3.9 4.0

4.4 4.4 4.5 4.7 4.7 4.5 4.2 4.3 4.2 4.4 4.44.9

0.4

0.3

0.3 0.30.4

0.30.4

0.4 0.4 0.3

0.40.3

0.4 0.4 0.4

0.4 0.4 0.40.4 0.4

0.40.4

0.50.4

0.4 0.4

0.4

1.0

1.0

1.00.9

0.9

1.01.0

1.1 1.1 0.9

1.21.1

1.11.2 1.1

1.1 1.1 1.11.1 1.2

1.11.2

1.5

1.21.3

1.0

1.0

5.0

4.6

5.14.9

5.25.0

5.24.9 4.8 4.7

5.2 5.15.3

5.5 5.5

5.9 6.0 6.16.3 6.3

6.0 5.9

6.3

5.96.1

5.8

6.3

0

1

2

3

4

5

6

7

8

'28-J

un

05 J

ul

12 J

ul

19 J

ul

26 J

ul

02 A

ug

09 A

ug

16 A

ug

23 A

ug

30 A

ug

06 S

ep

13 S

ep

20 S

ep

27 S

ep

04 O

ct

11 O

ct

18 O

ct

25 O

ct

01 N

ov

08 N

ov

15 N

ov

22 N

ov

29 N

ov

06 D

ec

13 D

ec

20 D

ec

27 D

ec

User

agents

(m

illions) .

Users of Radio Only

Users of Both

Users of TV Only

Weekly BBC iPlayer users – latest 6 months

As seen with requests, weekly user numbers in December were highest at the beginning and and the end of the month.

Page 12: Monthly Performance Pack December 2010 - BBC · 4 Please refer to slide 6 for guide footnotes. Total monthly BBC iPlayer requests across all platforms Includes Virgin Media uests

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Requests and average minutes per user per week

On a weekly basis in December, each user of TV on BBC iPlayer requested, on average, just over 4 programmes, and streamed over an hour of TV content. Each weekly user of radio content requested just over 4 programmes, and streamed around three hours of radio content. In the last week of the month, the Christmas holidays clearly had a marked effect on behaviour.

0

20

40

60

80

100

120

140

160

180

200

220

240

260

'31-M

ay

07 J

un

14 J

un

21 J

un

28 J

un

05 J

ul

12 J

ul

19 J

ul

26 J

ul

02 A

ug

09 A

ug

16 A

ug

23 A

ug

30 A

ug

06 S

ep

13 S

ep

20 S

ep

27 S

ep

04 O

ct

11 O

ct

18 O

ct

25 O

ct

01 N

ov

08 N

ov

15 N

ov

22 N

ov

29 N

ov

06 D

ec

13 D

ec

20 D

ec

27 D

ec

Avera

ge w

eekly

min

ute

s s

tream

ed p

er

user

.

TV minutes Radio minutes

Average weekly minutes streamed, per user, per week

Latest monthly average

= 170 minutes

Latest monthly= 77 minutes

B.H

.

Christm

as 2

010

Page 13: Monthly Performance Pack December 2010 - BBC · 4 Please refer to slide 6 for guide footnotes. Total monthly BBC iPlayer requests across all platforms Includes Virgin Media uests

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BBC iPLAYER TOP 20 TV EPISODES – ALL

BBC iPlayer - top 20 TV episodes, December 2010

Total requests per episode

1 Top Gear USA Road Trip 1,294,000

2 Top Gear Middle East Special 1,260,000

3 The Apprentice Series 6 Episode 12 892,000

4 The Apprentice Series 6 Episode 9 849,000

5 Come Fly With Me Episode 1 783,000

6 The Apprentice Series 6 Episode 10 718,000

7 The Apprentice Series 6 Episode 11 718,000

8 Doctor Who A Christmas Carol 25/12/2010 716,000

9 The Apprentice Series 6 The Final Episode 14 624,000

10 EastEnders 25/12/10 610,000

11 The Royal Variety Performance 2010 595,000

12 Michael McIntyre: Hello Wembley! 03/12/10 590,000

13 Russell Howard's Good News Series 3 Ep 8 583,000

14 EastEnders 27/12/10 525,000

15 EastEnders 28/12/10 520,000

16 EastEnders 26/12/10 510,000

17 EastEnders 21/12/10 495,000

18 EastEnders 14/12/10 493,000

19 EastEnders 17/12/10 490,000

20 EastEnders 13/12/10 481,000

BBC iPLAYER TOP 20 TV EPISODES

– MOST-REQUESTED EPISODE PER SERIES

Total requests per episode

1 Top Gear Series 15 Episode 7 1,294,000

2 The Apprentice Series 6 Episode 12 892,000

3 Come Fly With Me Episode 1 783,000

4 Doctor Who A Christmas Carol 25/12/2010 716,000

5 EastEnders 25/12/10 610,000

6 The Royal Variety Performance 2010 595,000

7 Michael McIntyre: Hello Wembley! 03/12/10 590,000

8 Russell Howard's Good News Series 3 Ep 8 583,000

9 Mock the Week Series 9 Christmas Compilation 462,000

10 Merlin Series 3 Episode 13 451,000

11 Miranda Series 2 A New Low Episode 4 389,000

12 Never Mind the Buzzcocks Series 24 Episode 7 356,000

13 CBeebies Panto 17/12/10 331,000

14 The Royle Family Joe's Crackers 25/12/2010 324,000

15 QI Series 8 Highs and Lows Episode 11 319,000

16 Dara O Briain Live at the Theatre Royal 314,000

17 Live at the Apollo Series 6 Episode 4 310,000

18 The World's Strictest Parents Series 3 Ep 10 298,000

19 Panorama Addicted to Games? 06/12/2010 291,000

20 The Chronicles of Narnia: Prince Caspian 291,000

The Top Gear specials were the most popular TV programmes this month attracting over 1m requests each, followed by The Apprentice in third place. Comedy and drama continued to perform well, in particular the new series Come Fly with Me and Doctor Who - A Christmas Carol.

NB- Includes content available for less than 7 days in the calendar month

Page 14: Monthly Performance Pack December 2010 - BBC · 4 Please refer to slide 6 for guide footnotes. Total monthly BBC iPlayer requests across all platforms Includes Virgin Media uests

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BBC iPLAYER TOP 20 RADIO EPISODES – ALL

BBC iPlayer - top 20 radio episodes, December 2010

BBC iPLAYER TOP 20 RADIO EPISODES

– MOST-REQUESTED EPISODE PER SERIES

Total requests per Ep

1 The Ashes Second Test, Day 5 159,000

2 The Ashes Second Test, Day 4 156,000

3 The Ashes Third Test, Day 1 143,000

4 5 live Prem Leag Man Utd v Asnl 13/12/10 119,000

5 The Ashes Third Test, Day 2 109,000

6 Ashes Highlights Fourth Test, Day 1 93,000

7 The Ashes Fourth Test, Day 3 93,000

8 Richard Bacon FIFA World Cup 2018 Decision 84,000

9 Ashes Highlights Third Test, Day 1 16/12/2010 81,000

10 The Chris Moyles Show 10/12/2010 77,000

11 The Ashes Fourth Test, Day 2 76,000

12 The Ashes Fourth Test, Day 4 75,000

13 The Now Show Series 32 Episode 5 73,000

14 The Official Chart with Reggie Yates 19/12/10 73,000

15 Ashes Highlights Fourth Test, Day 3 28/12/2010 73,000

16 The Ashes Second Test, Day 1 72,000

17 The Chris Moyles Show 14/12/2010 71,000

18 The Ashes Second Test, Day 3 69,000

19 The Ashes Second Test, Day 2 67,000

20 The Now Show Series 32 Episode 3 66,000

Total requests per Ep

1 The Ashes Second Test, Day 5 159,000

2 5 live Prem Leag Man Utd v Asnl 13/12/10 119,000

3 Ashes Highlights Fourth Test, Day 1 93,000

4 Richard Bacon FIFA World Cup 2018 Decision 84,000

5 The Chris Moyles Show 10/12/2010 77,000

6 The Now Show Series 32 Episode 5 73,000

7 The Official Chart with Reggie Yates 19/12/10 73,000

8 Just a Minute Series 58 Episode 6 65,000

9 Fearne Cotton 10/12/10 60,000

10 I'm Sorry I Haven't A Clue Series 54 Episode 1 59,000

11 The Chris Evans Breakfast Show 10/12/10 57,000

12 Greg James 16/12/10 52,000

13 Dubstep Takeover 11/12/2010 51,000

14 Steve Wright in the Afternoon 13/12/10 47,000

15 Huw Stephens 02/12/10 47,000

16 Ken Bruce 02/12/10 45,000

17 Annie Mac 10/12/10 43,000

18 Jeremy Vine 13/12/10 42,000

19 Old Harry's Game Christmas Spirit 23/12/2010 40,000

20 5 live Champ Nott For v Derby 29/12/2010 39,000

The Ashes Test Match Day 5 (final day) was the most requested episode in December, with a range of Ashes coverage making up the top 20. Sport remained popular including Premier League Football and Richard Bacon FIFA World Cup 2018 Decision. The remainder of popular content consisted of programmes from across Radio 1, 2 and 4.

NB- Includes content available for less than 7 days in the calendar month

Page 15: Monthly Performance Pack December 2010 - BBC · 4 Please refer to slide 6 for guide footnotes. Total monthly BBC iPlayer requests across all platforms Includes Virgin Media uests

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Requests by on-demand catch-up vs live simulcast

TV Requests Radio requests

Live TV viewing via BBC iPlayer remained stable in December to make up 13% of all requests, while live radio listening saw an increase in share, up to 74%.

95 94 98 96 93 92 92 92 92 92 90 86 90 92 90 89 87 87

5 6 2 4 7 8 8 8 8 8 10 14 10 8 10 11 13 13

Jul 09

Aug

Sep

Oct

Nov

Dec

Jan 1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Simulcast

On-demand

34 32 33 31 28 28 26 30 28 29 29 30 32 31 29 28 27 26

66 68 67 69 72 72 74 70 72 71 71 70 68 69 72 73 7471

Jul 09

Aug

Sep

Oct

Nov

Dec

Jan 1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Simulcast

On-demand

*

* There were technical problems measuring some simulcast TV streams in September and October

Page 16: Monthly Performance Pack December 2010 - BBC · 4 Please refer to slide 6 for guide footnotes. Total monthly BBC iPlayer requests across all platforms Includes Virgin Media uests

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BBC iPlayer – use for TV by time of day, December 2010

Internet and TV usage patterns by time of day

(scales adjusted for comparison)

06:0

0

07:0

0

08:0

0

09:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

00:0

0

01:0

0

02:0

0

03:0

0

04:0

0

05:0

0

TV viewers

BBC iPlayer TV requests

Internet users (any website)

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

TV peak – 28 millionBBC iPlayer peak – 265,000

Internet peak – 28.9 million

Sources – TV from BARB December 2010, internet from Nielsen November 2010, BBC iPlayer from BBC iStats December 2010 - see footnotes on final page for more detail

Note

: e

ach lin

e h

as a

very

diffe

rent

scale

(see p

eaks)

Page 17: Monthly Performance Pack December 2010 - BBC · 4 Please refer to slide 6 for guide footnotes. Total monthly BBC iPlayer requests across all platforms Includes Virgin Media uests

17

Please refer to slide 6 for guide footnotes.

BBC iPlayer – use for radio by time of day, December 2010

Internet and radio usage patterns by time of day

(scales adjusted for comparison)

06:0

0

07:0

0

08:0

0

09:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

00:0

0

01:0

0

02:0

0

03:0

0

04:0

0

05:0

0

Radio listeners

BBC iPlayer requests for radio

Internet users (any website)

Radio peak – 14.4 million

BBC iPlayer peak – 87,000

Internet peak – 28.9 million

The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

Note

: e

ach lin

e h

as a

very

diffe

rent

scale

(see p

eaks)

Sources – radio from RAJAR Q3 2010, internet from Nielsen November 2010, BBC iPlayer from BBC iStats December 2010 - see footnotes on final page for more detail

Page 18: Monthly Performance Pack December 2010 - BBC · 4 Please refer to slide 6 for guide footnotes. Total monthly BBC iPlayer requests across all platforms Includes Virgin Media uests

18

Please refer to slide 6 for guide footnotes.

BBC iPlayer use by demographic

The profile of users of the BBC iPlayer is measured on a monthly survey of 700 UK adults. The gender profile is stable with a slightly male skew, and most users are aged under 55 years.

57 52 48 49

43 48 52 51

Users of PC

iPlayer

All broadband

users

All TV viewers All radio

listeners

Women

Men

4436

29 32

3841

35 34

18 2335 34

Users of PC

iPlayer

All broadband

users

All TV viewers All radio

listeners

55+

35-54

15-34

Gender Age

User profiles - TV from BARB (Q3 10), radio from RAJAR (Q3 10), broadband from TNS survey 2000 adults (Sep 09)

7063 59 59 57 56 58 57 57 57 57

3137 41 41 43 44 42 43 43 43 43

0%

20%

40%

60%

80%

100%

Jan-

Mar

08

Jul-

Sep

Jan-

Mar

09

Jul-

Sep

Jan-

Mar

10

Jul-

Sep

Women

Men

38 38 41 43 45 43 43 42 44 42 44

39 4342 41 39 41 42 43 40 38

21 20 16 16 17 16 15 15 20 18 18

37

0%

20%

40%

60%

80%

100%

Jan-

Mar

08

Apr-

Jun

Jul-

Sep

Oct-

Dec

Jan-

Mar

09

Apr-

Jun

Jul-

Sep

Oct-

Dec

Jan-

Mar

10

Apr-

Jun

Jul-

Sep

55+

35-54

15-34

Page 19: Monthly Performance Pack December 2010 - BBC · 4 Please refer to slide 6 for guide footnotes. Total monthly BBC iPlayer requests across all platforms Includes Virgin Media uests

19

Please refer to slide 6 for guide footnotes.

Glossary

Stream – click to play instantly

Download – save to your computer to play laterWe cannot report on playback of downloads due to technical and data privacy restrictions

Users – a count of computer browsers accessing the online BBC iPlayer serviceSo please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.

Requests – number of successful requests to stream or download a programmeWe only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.

Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on BBC iPlayer

Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio

Special footnotes for slides showing data for time of day

TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV

Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations

BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only

Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals


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