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How to launch 25 MOOCs in 18 months
MOOCing in Action
Andreas Wittke, FH Lübeck
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Since 1997 we are developing online distance study programs
MOOCs are the next logical step
Our DNA is ONLINE
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University alliance (VFH)
12 Universities in7 federal states +1 in Switzerland
starting in 2001 with public state funding (22 Mio. €)
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Lübeck is the central service provider for all
● 65.000 Moodle User● Webconference (70.000 hours of
use)● Developing LOOP (Cloud based
authoring platform)● Moodalis (central backbone
information management system)
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Evolution of Lübeck digital education ⇒ 100% digital
Source: https://commons.wikimedia.org/wiki/File:Evolution-des-wissens.jpg CC BY-SA
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Our MOOC-Platform
Massive Open Online International Network dict: Northgerman “moin” means Hello, Hi
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Take the garbage out of
Our vision
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Just to remember: Thats what Moodle looks like (already dressed up)
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Just to remember: Thats what Moodle looks like (already dressed up)
Text
TextText
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Fat media. Mobile First. Social. OER. Gamification.
What features do we want?
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Learning from winners of the Pulitzer Pricehttp://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek
Fat Media!
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Single-column content
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Fat Media GoogleMaps example
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Interactive map of participants
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Responsive Design
Mobile First!
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The videoMOOC on a OnePlus One
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Access to mooin (19.05.2015)
desktop:78,46%
mobile:12,65%
tablet:8,89%
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Mobile First! Responsive Design
48%Desktop
12% Mobil
Tablet37%
Stand: 01+02/2016
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Assessment and badges
Gamification
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Certificatesout of paper || (waste)paper
BadgesDigital!
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Gamification: Digital Badges
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Our Mission-Statement
We are using the net for opening up higher education● new target groups,● new kind of cooperations,● new learning settings,● widening participation● new competencies.
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Open Source Open Educational Resources
Open Network
free for use
Open is really open
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Our MOOC Projects (2014–2016/18)
FHL MOOC (SH):● 12 MOOCs● general education● 450,000 €
pMOOC (BMBF):● 6 MOOCs● for professionals● 1,318 Mio
Integral^2 (BMBF):● 7 MOOCs● for refugees● 0,620 Mio €
Nordmus (Interreg):● 4 MOOCs● museum education● 90,000 €
New Perspective (SH):● 1 MOOC● about university dropouts● 50,000 €
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2013 2014 20162015
+ 35 MOOCs til 2020
two times
12 external MOOCs
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Participants enrollments (18 months)
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First we took Germany, next … :-)
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Don’t talk, just do
The making of mooin MOOCs
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Didactic is not so important, than you
think Be Motivated
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Marketing
Marketing
MarketingMARKETING!!!
M stands for massive
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Endorsement via SemperVideo+ 1634 learners in 1 day
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Course development (ideal process)
Kickoff
meetingReview 1Review 2
Review 3Course start
concept script media production and course setup
registrationprototype tests
ca. 1 month ca. 1–2 months ca. 1–2 months ca. 4–6 weeks
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Course development (ideal process)
Kickoff
meetingReview 1Review 2
Review 3Course start
concept script media production and course setup
registrationprototype tests
ca. 1 month ca. 1–2 months ca. 1–2 months ca. 4–6 weeks
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Every MOOC has its own story
There is no “Standard MOOC”
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Course development (ideal process)
Kickoff
meetingReview 1Review 2
Review 3Course start
concept script media production and course setup
registrationprototype tests
ca. 1 month ca. 1–2 months ca. 1–2 months ca. 4–6 weeks
Start Marketing! At the latest!
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Our MOOC team1 project
management3+1,6 product manager “MOOC maker”
instructional design incl. realisationx authors, lecturers,
partners
x further stakeholders/ mentors
4 multimediaproduction
esp. videos, images and graphics (chapter images, badges…)
2 plattform development esp. moodle, CSS
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Our MOOC team1 project
management3+1.6 product manager “MOOC maker”
instructional design incl. realisationx authors, lecturers,
partners
x further stakeholders/ mentors
4 multimediaproduction
esp. videos, images and graphics (chapter images, badges…)
2 plattform development esp. moodle, CSS
1+1 marketing esp. social media
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Practice what you preach
MOOCs are digitalDigital identity, Social Networks, Hashtags, OER,
YouTube, 24/7, transparent
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Volleyball Coach MOOC
● 2,5 hours webinar MOOCmaker Webinar
● 4 GoPro Cams and two children● Great teacher● 4 weeks without sleep :-)● 1.100 participants● 10% certificates
German Volleyball Federation start thinking about new MOOCs
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DIY TutorialmooinMaker
http://mooin.oncampus.de/mooinmaker
The medium is the message
PDFs are not MOOC Tutorials
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MOOCs are not a hype, they are just the beginning
and we have a lot of fun with them
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http:// . .de
Andreas [email protected]@fh-luebeck.de
Andreas Wittke, FH LübeckSlides: http://bit.ly/moocs4all