Download - Moosejaw digital strategy
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Digital Strategy PlanBy Adria Such
Moosejaw Mountaineering
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• Specializes in providing clothing and gear needed for outdoor adventures and activities.
• Style, Comfort, Warmth and Safety.
• Product satisfaction guarantees.
• Large customer following• Quirky and humorous
advertising
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Target Market
• 16-30 males and females
• Healthy and active lifestyles
• Outdoor lovers• Adventure seekers
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Involving the Consumer
• Involve consumers and their stories – “Where has Moosejaw Adventured You?”
• Offer incentives for participation.• Help maintain interaction and online
presence.
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Social Media Outlets•Facebook•Twitter•Instagram•Blog•Pinterest
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Other Tools & Tactics
• Ad words Campaign
• Landing Pages
• SEO
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Mobile Phone Application
• Combine all Moosejaw social media pages into one place on your mobile phone
• Provides store locations
• Seasonal coupons
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Key Performance Indicators
• Pay per click that will measure impressions
• Track web spending
• In store purchases
• Surveys with incentives
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Campaign Goals
• Increase consumer interaction• More store locations• Brand Awareness • Greater online and social media
presence
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Budget Allocation
• Ad Words Campaign • Constant social media maintenance• Creating consistent and relevant content• Creating mobile phone application
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Summary
• Moosejaw prepares you for your adventures• Provides quality and style• Interact with and care for their customers
through various forms of social media. • Helps share your real life stories • Provides everything you need in one place
with a mobile phone application• Making your quests in life easier
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The End.Thank you!