Moving People: Bridging gaps in physical activity levels in Europe
Official Conference for European Week against Cancer 2013, May 29-30, Dublin Ireland
Promoting physycal activity: A wicked problem
Let’s solve it
Wicked problems:
PovertyClimate changeAIDS epidemicNuclear weapons
The Good news.
We formulated the question right!
The Good news.
We know it is possible!- we just want more.
The Good news.
Many roads to success!
The Good news.
Everyone has a role to play!
Physical Activity Campaigns
W. Brehm (2010)
Share of population that never exercise or play sport
100 million more Europeans active in sport and physical
activity by 2020
Now We Move campaign
Specific objectives of Now we MOVE:
I. Raise awareness about the benefits of sport and physical activity among European citizens;
II. Increase accessible opportunities to be active in sport and physical activity by developing new and up-scaling existing initiatives;
III. Enable sustainable and innovative capacity-building for the MOVE Agents through advocacy and open-sourced solutions.
MOVE Week 2012
COMMITED EUROPEANS
• First edition of MOVE WEEK took place 1-7 October 2012
• 250 organisers in 23 European countries attracted over 140,000 participants
Belgium, Bulgaria, Croatia, Czech Republic, Denmark, England, Estonia, Finland, France, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Macedonia, Portugal, Romania, Scotland, Serbia, Slovakia, Slovenia and Spain.
MOVE Week DNA
ACCESSIBLE TO ALL
Aquagym Master Class04/10/2012 in Barcelona, Spain.
Seniors - Retired
Street Games basketball tournament, 06/10/2012 in London, England.
A day full of sports 05/10/2012 in Prague, Czech Republic.
Kids – School initiative
Youth - Students All – Family run
• MOVE Week is universal reaching all ages & social categories.
• In addition to the physical activity meetings, conferences and seminars have been organised to build capacity and promote the value of sport and physical activity.
Svoli Convention offered new ideas for
group instructors.
The oldest European marathon: 89th annual Kosice Peace Marathon in Kosice, Slovakia.
County of MEĐIMURJE, CROATIA
Women
Girls event , 07/10/2012 in London, England.
NOWWEMOVE.COM hosted MOVE Week
Creation of a dedicated platform to:• Inform users about “Move Week events”, • Engage them to become active participants, • Share their initiatives,• Learn about the benefits of sport and physical activity.
Before During After
Register your event participation
Motivate your friends
Follow your event Share initiatives & “best
practice” through “I DID IT” section Post videos featuring events
on social networks
ONLINE COMMUNICATION PLATFORM
Review an event Join the community
NowWeMove 2013
Call for MOVE agents• Organization • School, • Municipality, • Sports club• National, international entity with
the capacity to mobilise physical activity events on the local level
• => willing to lead volunteers, peers, team members, and youth towards successful achievement in their community
But the physical activity gap is not restricted to countries!
Inequalities in health related to physical activity are strongly related to socio-economical factors.....
The MOVE project
What is so special about MOVE?
Explicit and exclusive focus on social disadvantageComprehensive approachWide-rangning and cross-sector partnership behind the project Strong participation by research insitutions Strong capacity-building dimension
Strong capacity building dimension
Ultimate goal: increase physical activity levels of socially disadvantaged groups
Intermediate goals: Enable MOVE partners to - better reach socially disadvantaged groups- develop and conduct suitable programs
The conceptual framework: the ADEPT model
Good practice collection
162 project descriptions From 26 countries in Europeand 130 organisationTop 5 submitting countries: United Kingdom, Germany, Denmark, Italy and Spain
What we were looking for
SDGs as target groupPromoting physical activityWell-managedSustainable Monitored and evaluated Evidence of success – achieving
goals plus impact for target groups
Can be applied elsewhere
MOVE pilot projects
Empowering Collaborating Partners to implement good practice. How?
14 pilot projects in 12 countriesFocus on specific good practice elements: networking, sustainability and quality management
Seed money and support for implementation Opportunities for networking and information sharing
Great variety in target groups and approaches
Mobilising partnerships
Requirements: new, cross-sectoral, reach out to SDGs and work at the local, national or European/international level
Related to capacity building: linking organisations across sectors, levels and types Planning and/or impelmenting activities relevant for SDGs during and after the MOVE project.
Time to MOVE!
23½hours
