Download - MPN - January 2010
J a n u a r y 2 0 1 0 V O L . 3 6 N O . 1 W W W . M P N M A G . C O M
u Service Supply Showdown u New Gizmos & Gadgets u V-Twin Expo Sneak Peak
uDestination Dealership: Utah Dealer Blends Heritage with a Green Approach
Rubber RundownSize Up Your Street Tires
Lids To Love2010 Street Helmet Lineup
Family AffairThe Klock’s Record-Setting Clan
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Rubber RundownSize Up Your Street Tires
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Lids To Love2010 Street Helmet Lineup
MPN_Jan10_cover.indd 1 12/11/09 2:31 PM
1-800-999-3388Boise, ID / Fresno, CA / Memphis, TN Elizabethtown, PA / www.wps-inc.com
Cass City Par r .mar
WPSgmax_110 1 12/7/09 11:56 AM
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Parts_110 1 12/7/09 11:59 AM
4 January 2010 www.MPNmag.com
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
N o v e m b e r 2 0 0 9 V O L . 3 5 N O . 1 1 W W W . M P N M A G . C O M
u Service Supply Showdown u New Gizmos & Gadgets u V-Twin Expo Sneak Peak
uDestination Dealership: Utah Dealer Blends Heritage with a Green Approach
Rubber RundownSize Up Your Street Tires
Lids To Love2010 Street Helmet Lineup
Family AffairThe Klock’s Record-Setting Clan
Rubber RundownSize Up Your Street Tires
Lids To Love2010 Street Helmet Lineup
Da
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MPN (ISSN 0164-8349) is published monthly and is distributed without
charge to qualifi ed motorcycle retail professionals by Athletic Business
Publications Inc., 4130 Lien Rd., Madison, WI 53704-3602. Change of Address: In order to ensure uninterrupted delivery of MPN, notice
should be made at least fi ve weeks in advance. Direct all subscription
mail to MPN, PO Box 47705, Plymouth MN 55447, call 800-869-6882 or
fax 866-658-6156. For faster service, visit us online at mpnmag.com.
Single copy price is $8 (Buyers Guide–$50). Subscription price is $55 for
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additional mailing offi ces. Postmaster: Send address changes to MPN,
PO Box 47705, Plymouth MN 55447. © Athletic Business Publications
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prohibited. MPN is a trademark of Athletic Business Publications Inc.
Canadian Publications Agreement No. PM40063731. Canadian Mail
Distribution Information: PB IMS, Station A, P.O. Box 54, Windsor,
ON N9A 6J5.
Departments
Shop Talk
24
The Road Ahead 6Spare Parts 8Destination Dealership 10The Crew at Timpanogos Harley-Davidson
built an eco-friendlier facility, and it shows
BY MARILYN STEMP
Essentials 54V-Twin Product 56Marketplace 58Ad Index 58
Street Lid Lineup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17Find out what’s new in street helmets from the industry’s top manufacturers
Gadgets & Gizmos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24Get your fi ll of techno jargon with this electronic accessories overviewBY DOUG DALSING
Family Affair . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28This family has speed in its bloodBY LEE KLANCHER
Size Up Your Street Tires . . . . . . . . . . . . . . . . . . 32The new year brings with it new tires
V-Twin Expo Preview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36Sneak peaks from some of the Expo’s top exhibitors
Focus on Service Supplies . . . . . . . . . . . . . . . . . 38Get briefed on the latest cleaners, oils and lubes
How To Hackett . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46Communication: Your Path to Nirvana
BY OTIS HACKETT
Best Operators Club . . . . . . . . . . . . . . . . . . . . . . . . . . 48Examining The BOC’s October Numbers
BY STEVE JONES
Peak Dealership Performance . . 50The Powerful Art of Persuasion
BY MARK RODGERS
Lessons Learned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52Put Your Resolution in Writing
BY ROD STUCKEY
Practice What You Preach . . . . . . . . . . . 53Gettin’ Robbed is No Fun for Nobody
BY WILLIAM DOUGLAS LITTLE
ON THE COVER – – – – – – – – –– – – – – – – – –
Karlee Cobb Takes on the salt fl atsin this shot by Dave Sietsema
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Contents January 2010
Volume 36 Number 1
www.mpnmag.com
– – – – – – – – – – – – – – – – –
TABLE OF
Shop Talkk
follow MPN on @MPNmag
28Salt Flats Family
MPN_Jan10_toc.indd 4 12/8/09 11:25 AM
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TuckerRocky_1109 1 10/2/09 9:46:31 AMKNFilter_110 1 12/7/09 11:41 AM
6 January 2010 www.MPNmag.com
EDITORIALEditor
Colleen Brousil [email protected]
Assistant Editor
Doug [email protected]
Columnists
Otis Hackett, Steve Jones, William Douglas Little, Mark Rodgers, Rod Stuckey
Contributors
Cooper Brown, Lee Klancher, Marilyn Stemp
ARTElectronic Production Manager/
Art Director
Marjorie [email protected]
Production Assistant
Scott Packel
ONLINEOnline Producers
Susan Bickler, Erika Reise
Web Programmer
Alex Malyutin
ADVERTISING SALESAssociate Publisher
Dean [email protected] (866) 616-1635 ext. 130
PUBLISHERMPN/Athletic Business Publications Inc.4130 Lien Road, Madison, WI 53704
Phone: (866) 616-1635 • Fax: (608) 249-1153
CEO
Gretchen Kelsey Brown
President
Peter Brown
Group Publisher
Shawn Gahagan
Administration Director &
Controller
Sharon Siewert
Audience Development Director
Jennifer Boyd
Audience Development Coordinator
Colleen Wenos
Email Marketing Coordinator
Lisa Popke
THE COST OF DOING BUSINESS
the company could not
prosper under anyone
else, i.e, Erik Buell
himself; this way, there
remains one storied American
V-Twin OEM banner (notice
“under license from Harley-
Davidson” in Erik Buell’s
new-venture announcement
and that his new bikes “may not
be registered for street use” —
H-D is keeping future Buells off
our highways for a reason).
Regarding H-D’s recent 11th-
hour fl at track decision, sadly,
I’m reminded of a line from the
movie “Offi ce Space,” where
business consultants give their
feelings on the proper time to
fi re employees: “We fi nd it’s
always better to fi re people on a
Friday. Studies have statistically
shown that there’s less chance
of an incident if you do it at the
end of the week.” Now, a No.
1 plate-holding racer must
scramble to fi nd a race team for
an upcoming season — not good
for the sport or our industry.
The fact H-D refuses to
relinquish control of Buell but
conceded to sell MV Agusta
and then disrespectfully cut
off a fl at track team casts
a shadow on the company.
Allowing Buell to go forward
unteathered could only result
in the forward progress of
the American motorcycle. I
fear Erik Buell’s efforts will
be stifl ed by a rights holder
ultimately wary of his success;
H-D has done little as of late to
make me think otherwise.
Here’s to the new year and
your success as a dealership.
If you think I’m full of it, or if
you just want to see whether
that beard I’m sporting in my
column photo is real, pay MPN
a visit by dropping by V-Twin
Expo booth 2408 or Dealer
Expo booth 1121.t
Doug Dalsing is assistant editor
for Motorcycle Product News.
Before we discuss
the juicy parts, let
me point out some
changes to this edition
of MPN. First, editor Colleen
Brousil was kind enough to let
me have a crack at the staff
column, and don’t be surprised
if you see me again. Second, this
is the fi rst issue of MPN without
news content; we realize printed
news is a tad stale upon delivery,
so we’re keeping you up-to-date
exclusively online and via our
weekly enews e-mail blasts.
And now, one company that has,
unfortunately, been dominating
our news content lately, is
Harley-Davidson …
It seems the broken pieces
just keep piling up for H-D.
You know the facts: within
the past few months, H-D
decided to close Buell, divest
MV Agusta and restructure a
labor agreement in York, Pa.;
recently, it “pulled the plug”
on its Wrecking Crew fl at track
racing team, as reported by
Cycle News. The Buell and MV
Agusta moves came about as
the company decided it must
concentrate on its core brand:
American V-Twin cruisers,
orange and black, leather. For
the folks in York, luckily, H-D
agreed to stay, but there’s
no doubt those workers are
somewhat disappointed. As
reported by the Associated
Press, wage freezes, increased
out-of-pocket medical costs,
a decrease in vacation days,
and an approximate halving of
its workforce were just some
of the union’s concessions. No
doubt, however, H-D’s national
Plant-Scouting Tour ‘09 was
intended to scare York workers
into submission, a popular tactic
when dealing with unionized
labor in America.
I completely understand
why H-D wanted to dump
Buell and MV Agusta, why
it had to wring concessions
from workers in York, and
why it had to reduce fl at track
racing funding, however, the
obvious rear-guard tactics it
has used the past few months is
disappointing and detrimental
to its image in the United
States. Why not sell or spin off
Buell? After all, that’s what it’s
doing with MV Agusta. Clearly,
H-D closed Buell but retained
rights to its motorcycles so
THERoadAHEAD
By Doug Dalsing
Staff
MPN_Jan10_RoadAhead.indd 6 12/8/09 2:10 PM
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8 January 2010 www.MPNmag.com
Garage Envy?
These guys got it bad
— the motorcycle itch, I
mean. The heroes profi led
in MPN’s own Lee Klancher’s
latest book, Motorcycle
Dream Garages, are text-book
motorcycle junkies. The book
includes stories on über-
rich junkies like “Jack,” — a
Hollywood tycoon with a MTT
Turbine Superbike in his
collection — and Jay Leno,
who resorted to keeping an
Excel spreadsheet on his
collection. And then there
are the stories about the
tragic mechanics, restorers
and one-off parts builders
who keep bikes as in-home
centerpieces or who keep
parts in permanent storage
on the lawn, people like
SoCal’s George Hood or New
York City’s Hugh Mackie. With
the help of other contributors,
Klancher has assembled
a phenomenal collection
of words and photos on
the machines and one-off
personalities that make this
industry so appealing. To
order copies, visit
www.motorbooks.com t
Legendary MotorcyclesYou’re not just selling bikes — there’s a whole
culture that comes with that amalgamation of
steel, fi re and rubber, and customers want in
on it! Motorbooks’ Legendary Motorcycles 2010
calendar is a great primer on motorcycle history
for $13.99. The calendar features 12” x 12” photos
of bikes owned by pop culture legends — like
Elvis Presley, James Dean and Steve McQueen
— and industry innovators like Leo Payne, Cal
Rayborn and John Britten. With each photo is a
blurb giving background on the bike or the quirky
personality that rode it. For ordering information,
check out www. motorbooks.com. t
SPAREParts
McQueen Lives OnFew motorcycles exude the rebel ethos like the
Triumph, and few timepieces are as well known
in racing circles as Tag Heuer’s Monaco. The
legendary Steve McQueen wore a Heuer watch
in his 1971 fi lm “Le Mans,” and he was, of course, a die-hard
Triumph racer. McQueen also rode an incognito TT Special 650 Triumph
in 1963’s “The Great Escape” — never mind McQueen and co. painted it olive drab and added
a luggage rack and old seat to make it like a BMW of the era. Anyway, Heuer and Triumph
have teamed up on the Bonneville Heuer, a tribute to the man, watch and motorcycle that
have impacted the powersports world so deeply. The Bonneville Heuer sports a similar blue
and orange paint job as the Gulf-Porsche 917K McQueen’s character drove in “Le Mans,” and
even though the Bonneville is 50 years old, it features some modern performance designs
like EFI and lightweight wheels. For 2010, Triumph is adding to its McQueen-inspired casual
wear, including both a t-shirt and jacket reminiscent of when The King of Cool rode the
International Six Day Trials held in eastern Germany in 1964. For more details on the gear,
visit www.triumph.co.uk/usa.t
G
m
in
la
d
MPN_Jan10_SpareParts.indd 8 12/4/09 1:16 PM
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10 January 2010 www.MPNmag.com
photos courtesy Timpanogos H-D
We’ve all grumbled
about the mega
motorcycle dealer-
ships, the “garage
mahals,” those monuments to
glitz and gimmick bereft of soul
or authenticity. Most are replete
with all the sterile ambiance of
a big box store.
If that’s been your experience,
take a trip to Lindon, Utah, for
a breath of fresh mountain
air and a distinctly nuanced
approach to the H-D dealer
phenomenon. Visit Timpanogos
Harley-Davidson, “Timp’s” for
short, a shop rooted in the gritty
industrial age that spawned the
American made motorcycle and
the American biker.
Named for the stately
mount Timpanogos that
forms its backdrop, Timp’s
H-D couldn’t be more closely
aligned with the grassroots of
manufacturing in America. In
fact, it’s very structure pays
homage to precisely that.
See, the dealership’s original
owner, Dave Tuomisto, was
mere days ahead of the wreck-
ing ball that destroyed the
Geneva Steel plant, a fi rm
fi xture and decades-long
employer in that part of Utah.
Tuomisto’s goal was to pre-
serve the structural elements
— riveted and latticed beams,
fl ooring, trusses and roofi ng
— of the old factory for use
in the new facility across the
road. Timps honors the town’s
industrial roots in the sheer
physical presence of the mas-
sive architectural components
incorporated into the dealer-
ship’s new building.
“It began as a way to save
some Utah industrial his-
tory and combine the great
American motorcycle with
a great American industry,”
Tuomisto says. This, of course,
was not affected by a late-2009
change in ownership, either,
says operations manager Tony
Dawe. “The only change is in
the ownership. The staff is the
same, the store and building
are the same, we have the
same management team.”
Along the way, the reclama-
tion snowballed into an overall
green approach incorporating
aspects such as large front win-
dows that provide daylight while
reducing electricity use. A full 70
percent of the materials used in
the construction of Timp’s were
recycled from the steel mill and
other area locales.
This might lead you to think
that using salvaged materials
instead of buying new helped cut
expenses, too. Not so. “It costs
more green to be green — $16
million, in fact,” Tuomisto says.
Getting H-D corporate
approval was not an easy
process, Tuomisto adds, but
he persisted and prevailed.
“It’s the only environmentally
friendly building approved by
Harley,” he says proudly. The
staff was pleased when Willie
G. Davidson stopped by to
compliment the effort as con-
struction neared completion.
People coming into Timp’s
for the fi rst time are so in-
terested in the building they
sometimes neglect the
motorcycles. “They look
around and ask, ’What did this
place used to be?’” Tuomisto
says. But Timp’s staff doesn’t
mind, as they point out the
distinctive features of the
building’s construction and
some of the vintage sign col-
lection. “The building itself has
a story to tell about the area’s
history and its people, the
pioneers whose toil made a
difference,” he says.
In recognition of those who
continue to handcraft iconic
American metalwork, Tuomisto
enlisted sculptor Jeff Decker, a
friend whose studio is nearby,
to provide the Joe Petrali
bronze at the dealership’s
entrance. The work sits on a
base made from a counter-
weight, once part of a crane
that was used to harvest gran-
ite for BYU’s Mormon Temple.
“I think the Church would love
to have it back,” Tuomisto adds.
But that’s not going to
happen nor are any of the
other reclaimed materials
going back to their former
places. They’ve found a new
home. “I think you can take
something out of a landfi ll and
turn it into a thing of beauty.
This building shows that we’re
conscious of our environmen-
tal footprint and we hope to
inspire others to take respon-
sibility for theirs.”t
BE A DEST INATIONA Utah H-D Dealer Blends Local Heritage With Corporate Identity and a Green Approach
DESTINATIONDealershipBy Marilyn Stemp
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
MPN_Jan10_Destination.indd 10 12/4/09 1:19 PM
IN RUST WE TRUST
Building green doesn’t mean building lean. Recycling used
materials actually takes way more time and effort than
buying new ones. It costs more, too. “We saved things we
could never have afforded to buy new,” Tuomisto says.
Running just ahead of Geneva Steel’s wrecking crew,
rescued materials included steel beams and trusses, brick
and riveted lattice columns, all of which were incorporated
into the dealership’s structure. Many doors and knobs
came from Geneva’s offi ces, along with windows and wood
framing, and the dealership’s handsome wood fl ooring was
the original roofi ng material of the old mill — and it was three
inches thick, no kidding. Reclaimed lighting fi xtures from
Geneva’s railroad tracks were used in Timp’s eatery, Marley’s
Grill, and, yes, the water tower came from the mill, too.
Other structural parts are from an old Salt Lake City Coca-
Cola plant and an Ogden, Utah, military base. There’s even a
truss from the Ogden train depot dating from the 1870s.
The issue with all of these rich, historic parts and pieces is
that they must be evaluated for proper function, then engineered
and tested to operate safely in their new roles, adding a
distinctive feel without a doubt, but adding cost as well.
What you get when you’re done is authenticity, not “faux”
reality. “The sound resonates, it has the acoustics of a factory,”
Tuomisto says of the dealership’s ambiance. And that echo
of a former industrial powerhouse only adds to the rugged,
hands-on aesthetic that we motorheads appreciate. t
www.MPNmag.com January 2010 11
Timp’s has plenty of space to stage group rides or hold events at the dealership. Snowcapped mountains provide a scenic backdrop.
Classic bikes and classic neon signs add to the shop’s ambience and provide added points of interest for browsing.
The bronze sculpture of legendary racer Joe Petrali was designed and made by artist Jeff Decker, whose studio is located near Timp’s.
MPN_Jan10_Destination.indd 11 12/4/09 1:19 PM
12 January 2010 www.MPNmag.com
SIX ACRES OF HOSPITALITY
Motorcycle dealerships of this magnitude don’t skimp on
amenities. Timp’s appreciates the customers that come
through their doors and have built in plenty of conveniences and
luxuries to prove it.
There are fl at screen TVs and recliners in the customer
lounge, and showers if you need to wash off a layer of road dust.
Some of the screens show scenic area rides while others offer
Doppler radar forecasts for long distance riders, along with
Internet access. You can watch while your bike is being serviced,
if that’s why you happened in, and if you get hungry, mosey over
to Marley’s Grill for sliders, fries and frozen custard. You can
dine outside on the patio, too, if the weather is agreeable. Timp’s
also rents bikes, they have plenty of bike storage space, and they
operate the Rider’s Edge classes in their own classroom and rid-
ing range. There’s a party deck, a concert venue, tons of
merchandise and apparel and, yes, even motorcycles.
There’s an ongoing pet project, too: One section of the
building’s service area is dedicated to customizing wheel chairs
for handicapped children — including painted fl ames and
chromed bolt-ons. t
The industrial environment complements the subject at hand: motorcycles.
Sliders and fries are the specialty of the house at Marley’s Grill.
MPN_Jan10_Destination.indd 12 12/8/09 8:57 AM
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WPS kn_110 1 12/7/09 11:50 AM
Convince yourself at www.AraiAmericas.com/RXQ
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IT’S NOT JUST A WHOLE NEW HELMET, IT’S A WHOLE NEW CLASS OF HELMET:
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not molded-in wings or shell gimmicks.
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your head from underneath, while also blocking the major source of wind noise.
A New Benchmarkin street helmet design, comfort and
function as only Arai can do it.
ARAI’S BRAND NEW
THE ULTIMATE STREET HELMET.
Arai_110 3 12/7/09 12:47 PM
AFX_110 1 12/8/09 7:44 AM
www.MPNmag.com January 2010 17
The 2010 class of street lids has hit the shelves, and you’ve gotta
know your stuff. When a customer asks the difference between the
$69 model and the $699 model, you’ve gotta be able to rattle off the
features and benefits of each, because while a budget lid might be
just the ticket for some cost-concious consumers, there are still
plenty more riders who are willing to shell out the big bucks for the
newest bells and whistles. Know your entire helmet range to make
more lucrative sales this spring.
MPN_Jan10_Helmets.indd 17 12/7/09 6:59 AM
18 January 2010 www.MPNmag.com
1. ARAIArai’s RX-Q is aimed at the “pro street rider, experienced,
not a poser. One who can readily feel and appreciate the
differences built into this thing, who reels off mega-miles
no matter which way the road fl exes, on every kind and
style of bike.” Arai says the RX-Q offers riders a new level
of stability, quietness and comfort in a road helmet. Riders
get an extremely wide peripheral view for better visibility.
Its newly sculpted cheekpad shape cradles the head from
underneath for a level of comfort Arai says needs to be felt
to be believed. The sculpted fl ange under the jaw also blocks
more noise entering the helmet from underneath, the major
source of helmet noise. The RX-Q offers riders a full laundry
list of features that you need to see to believe! The RX-Q
starts retailing at $539.95.
www.araiamericas.com
2. HJCThe all-new CL-16 from HJC is approximately 3.5 ounces
lighter than the model it replaces and is one of the fi rst
helmets to have Snell 2010 approval. It has new multi-layer
foam padding for a better fi t and new SpeedCool interior
fabric for moisture-wicking comfort. A bonus feature is
that every CL-16 comes standard with a Pinlock-prepared
faceshield and a proven Pinlock anti-fog insert for the
ultimate in fog-resistant performance. HJC boasts that
this lightweight, full-featured helmet offers unmatched
performance and features in an affordably priced package.
www.hjchelmets.com
3. JOE ROCKETIn 2007, Joe Rocket introduced its fi rst helmet, the RKT-101.
Two years later, heavy hitters Mat Mladin, Rickey Gadson and
Kane Freisen call it their helmet of choice. Rocket’s new 201
comes with updates that include a SNELL 2010 certifi ed ACM
composite shell, reduced overall weight, wind diffuser chin
curtain, redesigned breath defl ector, a SilverCool moisture
wicking/removable interior and a fresh assortment of
graphics. What carries over from the 101 is the proven
Quadport ventilation system, RapidFire shield system and
the superior RKT fi t. The 201 runs up to $269.99 in sizes
XS to 2XL.
www.joerocket.com
1.
2.
3.
MPN_Jan10_Helmets.indd 18 12/7/09 6:59 AM
Shoei helmets are covered under a limited warranty for five years from purchase date or seven years from the date of manufacture, whichever comes first. Shoei helmets aredistributed exclusively in the U.S. by Helmet House. For more Shoei information go to shoei-helmets.com or see your local dealer. ©2009 Shoei Safety Helmet Corp.
If you’ve been waiting to see what the future will bring to helmet design, your wait is over—thanks to Shoei. The brand-new
Shoei RF-1100 incorporates enhanced venting capabilities by utilizing the negative pressure area on the shell, and a next-
generation dual liner system freely routes cooling air between the two layers. The RF-1100’s advanced aerodynamic shape
was tested and developed in our own wind tunnel, and we’ve also created a new Quick Release Self-Adjusting Base-Plate
System for a new, larger CW-1 shield. A new fully detachable interior provides superior comfort and replaceable cheek pads
come in six different sizes to yield a precise fit and the RF-1100 has also earned the Snell Foundation’s M2010 safety rating.
So get into the helmet of tomorrow—today. Only from Shoei.
See more at www.shoei-helmets.com
TOMORROW ARRIVED EARLY
FULLY DETACHABLEINTERIOR
NEW QUICK RELEASESELF-ADJUSTING
BASE-PLATE SYSTEM
VARIABLE VENTILATIONSYSTEM
For more information see your representative or contact Helmet House at (800) 421-7247.
HelmetHouse_110 1 12/7/09 12:50 PM
20 January 2010 www.MPNmag.com
2. NOLANNolan’s N-43 Trilogy’s crossover design with quick-
change accessories allows for customized looks and
functions for every ride. The chin bar and face shield
are removeable, while it comes with an attachable sun
visor, too. The Trilogy’s VPS (Vision Protection System)
is a short, dark shield mounted on the inside of the
helmet that moves independently from the face shield.
The helmet is N-com communication ready, and its
Clima-Comfort liner is antibacterial, antifungal and
wicking. This lid also gets a super-effi cient JSW top vent
with exhaust grid in the rear spoiler, which works in
conjunction with the air channels along the crown.
www.nolanhelmets.com
3. SCORPIONScorpion boldly proclaims its EXO-1000 is as good as
gold: Innovative features include a SpeedView retractable
inner sunvisor, KwikWick washable moisture wicking
liner and the AIRFIT internal infl ation system to ensure
a perfect fi t. Capping things off is the SpeedShift quick-
change system allowing the outer faceshield to snap into
place in less than 10 seconds without tools. The hand-
laid fi berglass/Kevlar weave shell is combined with a
state-of-the-art dual density EPS liner for the ultimate in
safety helmets. MSRP for this lid starts at $319.95.
www.ScorpionUSA.com
2.
3.
1. NITROLook out for the newest offering from the Nitro USA
street helmet collection. This Tattoo graphic helmet uses
an aerodynamic polycarbonate shell with adjustable
chin, visor and face ventilation; a dual air fi ltration
system at the brow; a tri-piece rear exhaust vent; an
injection molded anti-scratch 3D visor; a fully removable
and washable Coolmax liner; and a quick release
micrometric buckle. The $99.99 Nitro meets DOT and
ECE standards.
www.nitroriderusa.com
1.
MPN_Jan10_Helmets.indd 20 12/7/09 7:00 AM
HJC_110.indd 1 12/7/09 12:55 PM
22 January 2010 www.MPNmag.com
1. SHOEIBorn from racing, the all-new X-Twelve comes
equipped with SHOEI’s all-new QRSA base plate
system. The spring-loaded base plates pull
the shield back to contact the window beading
evenly for a wind and waterproof seal. The
X-Twelve’s all-new CW-1 shield is both wider and
taller and protects riders from 99% of all UVA and
UVB rays. Its AIM+ shell is designed to reduce lift
at high speeds and minimize the aerodynamic drag
coeffi cient of both the rider and their motorcycle.
The $649.99+ X-Twelve’s features don’t end here, but
our space to tell you about them does!
www.helmethouse.com
2. VEMAREngineered and manufactured in Italy to the motorcyclist
specifi c EC standard, the DOT and ECE certifi ed VSREV
features a round shell shape, offering a more generous
fi t ear to ear and snugger fi t front to back. The cheek
pads are designed to perfectly follow the shape of the
rider’s face. Two sizes of outer shells cover the six
helmet sizes for a light weight yet proportional fi t. The
chin bar features breath exhaust vents on each side that
work in conjunction with the no-fog shield to ensure
that the shield will not fog even in the most adverse
conditions. There’s a heck of a lot more in the VSREV’s
bag of tricks, and your customers can unleash them all
for $325 for solids and $350 for graphics.
www.motonation.com
3. ZAMPZamp Helmets’ new FJ- 4 offers an
all-new composite thermoplastic resin
shell loaded with built in ventilation. The
DOT/ECE lid gets a tooless Z-14 shield
as well as a removable/washable plush
snap-in interior. It goes on in a snap
with its quick fastening buckle. Riders
will be drawn in by the attractive graphic
and solid options and will be sold with a
low price point starting at $72.95 for the
solids and running to $82.95 for the graphics.
www.zamp-racing.com
4. ZOXWrapping up our look at 2010’s street lids is Zox’s
Tavani RN2 with Cyclone Graphic. This lid meets or
exceeds DOT Standards. It comes in two shell sizes,
three EPS sizes and 10 sizes. The Tavani comes with
enough room for an intercom headset and weighs in at a
slim 3.35 pounds.
www.nhjpowersports.com
1.
2.
3.
4.
MPN_Jan10_Helmets.indd 22 12/7/09 7:00 AM
www.yuasabatteries.com
Yuasa_110 1 12/7/09 12:53 PM
24 January 2010 www.MPNmag.com
Consumers love electronic dealy-ma-bobs, and GPS systems, blue-tooth communication
devices and video cameras are just a few of the gadgets gaining steam in the powersports
industry. To sell them to your customers, you’ve gotta know how to talk about the latest bells
and whistles these devices carry. MPN set out this month to give you an overview of some of
the leading products and manufacturers in this growing industry segment.
By Doug Dalsing
GPS DevicesWhen a customer wants to buy a GPS unit, they’re actually looking
for more than just a device that will take them from point A to point
B. GPS units offer so much more than just navigation assistance.
First, these devices carry with them the reputation of the “in crowd.”
Smart, informed riders need these units, not just to get around,
but to be part of the club. Second, when a customer buys a GPS
unit, they’re also buying a sense of security. Remind customers
that when they purchase a GPS unit, they’re purchasing something
that can carry them safely through that desert or mountain ride. No
longer will they have to guess the location of the next gas station,
hotel or hospital — they can just look for an address and ride!
TomTomIn a tough economy, price point is king, and TomTom’s Rider
2nd Edition motorcycle-friendly GPS unit clocks in at $649.95.
The Rider’s LCD touchscreen is 320x240 pixels, and it sports
a 5-hour battery life. The Rider can also be seamlessly
integrated with Cardo’s scala rider, so users can receive driving
commands inside their helmet, and TomTom says mounting
the unit is a cinch with its RAM hardware. What’s more, the
Rider can be easily mounted inside a car or truck to stretch
one’s investment. TomTom says the
Rider is extremely user-friendly,
requiring just seven clicks to
be “on your way.” The Rider,
comes preloaded with a map
of the United States (including
Hawaii and Alaska) and Canada,
and additional maps can be
purchased online.
www.tomtom.com
ys the
dly,
o
MPN_Jan10_elec.indd 24 12/7/09 11:34 AM
www.MPNmag.com January 2010 25
GarminGarmin’s Zumo 660 has been available for about one year. It’s
sleeker, more expandable and (slightly) cheaper than Garmin’s
fi rst “motorcycle-friendly” GPS unit, the Zumo 550, which fi rst
appeared in 2006. The newer 660 can do just about everything
the 550 can — store routes and favorite locations, give voice
commands, expand maps, and enable hands-free cell phone
use — however, the older 550 sports XM satellite radio
capability. The 660 has a bigger screen than the 550 but it’s
actually smaller and lighter overall, and it has lane assistance
in case interstate driving is ever absolutely mandatory. The
newer 660 retails for $799.99 while the 550 retails for $899.99,
and they’re both waterproof. Garmin also made the 660 easier
to secure to and remove from any bike, so keeping one’s gadget
investment should be easier with the 660.
www.garmin.com
Communication SystemsBluetooth devices are all about variable confi gurations. The manufacturers of these devices have
different offerings for many different riding confi gurations, and some models even allow bike-to-bike
communication between up to four riders — talk about a party. These devices are excellently paired
with any Bluetooth-enabled GPS device or cell phone. Combining all three gadgets — headset, cell
phone and GPS — turns one’s cell phone into a hands-free device as users operate the phone through
the touch-screen on the GPS device. Manufacturers here offer a plethora of different products that
cater to any rider, passenger or group riding confi gurations; however, here we’re just discussing
their top of the line models.
Cardo SystemsCardo’s Scala Rider G-4 Bluetooth headset provides bike-to-bike
intercom communications with either four riders (two drivers and
two passengers), three riders (three separate bikers) or two riders
(rider-to-rider or rider-to-passenger) to a distance of up to one
mile, and it’s weather-resistant. Plus, the G4 can
connect with nearly any portable device that
is Bluetooth equipped, including cell phones
for wireless conversations and GPS units for
in-helmet voice instructions. What’s more,
the G4 features AD2P, which enables bikers
to wirelessly connect their own Bluetooth-
enabled stereo mp3 players with their headsets.
It can also connect with non-Bluetooth mp3 players and GPS
units via its embedded jack, all for $279.95 per headset.
www.cardowireless.com
Midland RadioWhen customers purchase Midland’s BT2-D, they get two identical units that can
be used for driver-to-passenger intercom or motorcycle-to-motorcycle intercom
up to 220 yards. BT2-D units can connect to Bluetooth-enabled cell phones,
GPS units, mp3 players and other BT2-D units. Hi-fi speakers are standard, the
earpieces are waterproof, and the BT2-D retails for $399.99, so the BT2-D beats
the G-4 on price point for a two-person/driver intercom. Plus, when connecting an
mp3 player to a BT2 unit, users can control it with voice commands. If users’ mp3
players can’t connect wirelessly, they can just hardwire them, too.
www.midlandradio.com
rough
products that
re just discussing
des bike-to-bike
riders (two drivers and
eparate bikers) or two riders
) to a distance of up to one
he G4 can
e that
es
rs and GPS
dset.
Midland Radhen cust
MPN_Jan10_elec.indd 25 12/7/09 11:50 AM
26 January 2010 www.MPNmag.com
CamerasFor those momentous occasions on a motorcycle, or to study some recent laps at the track, there is now a good helping of wearable cameras
available designed with powersports and even extreme sports in mind. Specialized cameras like these have been around for awhile, however,
now users can shoot in HD.
VHoldRVholdR has two cameras powersports nuts can choose from
when taking the plunge on a wearable camera, the ContourHD
($249.99) and ContourHD 1080p ($330). These are both fi ne pieces
of equipment, but if labels are your thing, the Contour HD is the
introductory model. VholdR aims this unit, which carries a 720p
resolution, at bikers looking for an easy-to-use HD camera good
for shooting short clips and posting online. The 1080p, however, is
for moviemakers with a motorcycle hobby, the types who want to
make cinematic opuses. Users can confi gure video, lighting and
time setting on the 1080p,
and this is basically
where the differences
end. Both units have
dual-laser alignment,
come with a helmet
and google mount,
are “water resistant,”
and have 2GB internal
memory, which can be
expanded to 16GB with
an SD card. Video editing
software for Mac and PC is
also included.
www.vholdr.com
GoProGoPro recently released
its HD Motorsports
Hero wearable camera,
which has a resolution
of 1080p. Retailing for
$299.99, GoPro says the
Hero is “developed for
professional use, but
at a consumer price.”
The Hero comes with a
waterproof quick-release
housing, which is good down to
180 feet under water. It doesn’t
come with any internal memory
— so users will absolutely need an SD card
— but it has capacity for 32GB in the end. It’s
pretty versatile when it comes to mounting,
too: included are three fl at-surface mounts,
two curved mounts and one suction cup mount.
An interesting feature of the Hero is that it can
also shoot 5-megapixel still photos in single- or
triple-shot, or users can set it to take photos at
intervals of 2, 5, 10, 30 or 60 seconds.
www.goprocamera.com
uses. Users can confi gure video, lighting and
he 1080p,
cally
ces
ve
nt,
et
nt,
nt,”
ernal
an be
with
editing
d PC is
The New Cardoscala rider® G4™
Introducing the highly anticipated scala rider G4 Bluetooth® Headset with bike to bike intercom commu-nications up to 1 MILE!*
Features include: FOUR RIDERS
(two drivers and two passengers), THREE RIDERS (on separate bikes) or TWO RIDERS (bike to bike or rider to passenger)
ers for streaming wireless STEREO music
with the intercom line of scala rider®
headsets**Leslie Porterfield, World Record Holder, 232 Miles Per Hour SCALA RIDER USER www.cardosystems.com
or call 1-800-488-0363
See the scala rider G4 at the Cardo Systems Booth at the following shows:
VTWIN Expo –#2614 Dealer Expo–#3719
communication in motion™communication in motion
* Results may vary accord-ing to terrain
** Reduced operational range when connected with older scala rider
models
MPN_Jan10_elec.indd 26 12/7/09 11:34 AM
MPN and Mark Rodgers’ Peak Dealership Performancewill recognize individual top performers with cold hard cash!
This year’s categories are: • Motorcycle Sales • Parts and Accessories
• Finance and Insurance • Service
• Riding Gear
Visit www.mpnmag.com or www.PeakDealershipPerformance.com to tell us how you or your teammates dazzle your customers.
Deadline: February 15, 2010y ,
Check out www.PeakDealershipPerformance.com for complete contest rules.
MPN01_dstar110.indd 1 12/10/09 12:03 PM
28 January 2010 www.MPNmag.com
MPN_Jan10_FamilyAffair.indd 28 12/7/09 2:22 PM
www.MPNmag.com January 2010 29
In November of 2006, the Klock family — father Brian, wife Laura and
daughters Erika and Karlee — stepped into the limelight on the high-
octane stage that is the Bonneville Salt Flats. While the speed racing
world put on a show with battling streamliners (won by a Chris Carr-stuffed
Dennis Manning entry that went 350.884 miles per hour), Laura Klock set a
class land speed record on a custom-framed bagger stuffed with 124 cubic
inches of S&S V-Twin. The tall, boisterous speed-racing mother of two was
an instant favorite with media and fans.
Daughters Erika and Karlee were at the track that day, too, drinking in the
wave of excitement created by their mother’s full-throttle attack on the salt
and a hotrod custom Brian brought to the event.
During one of Laura’s post-race interviews, a reporter turned to Karlee
and asked if she thought her mom was crazy or cool. “She’s defi nitely both,”
11-year-old Karlee answered. The reporter then asked if she would like to
give it a try one day, to which Karlee replied, “Yeah, I’m going to race out there
— I’m going to go 200!”
That day, Bonneville’s circus sideshow of billet-covered beauties and
purpose-built fl at-black rats hammering a mile of salt captivated Karlee. She
didn’t just want to soak up the sunshine and smell the race fuel. She wanted
to be up on stage. It turns out, if Bodies in Motion author Steven L. Thompson
is correct and the need for speed is genetic, Karlee’s love of racing was
simply factory-installed.
Laura’s high-octane tastes were honed in the rural dairyland of western
Wisconsin, where she grew up immersed in a fuel-burning, wheelie-popping
culture heavily populated with ATVs, snowmobiles and motorcycles. During
high school, she drove a ’67 Firebird with reckless abandon all the while
getting good grades and playing sports. She later went to college and worked
her way through a graphic arts management and marketing degree. She and
Brian later met, and they now run a custom parts company in Mitchell, S.D.
An Emery, S.D., native, Brian Klock started riding young as well. He
remembers beating in a dusty circle track with a Honda mini in a vacant
neighborhood lot as a boy. When he realized how much his friends loved
riding the bike, he began charging them a nickel to ride it. “I used my
earnings to buy comic books and bubble gum,” Brian said. “That was my fi rst
entrepreneurial effort.” Brian’s fi rst car was a 400 Honda, and his father
stuck him with a Gold Wing in high school. After a brief high-adrenaline foray
into crotch rockets, he bought a H-D, tricked it out and later sold it. “I made,
like, 800 bucks after I rode it all year,” Brian said, “and I couldn’t believe it.
That started my love affair with customizing and designing.”
Brian eventually became a successful custom builder and founded Klock
Werks. He started out building motorcycles that he liked, and kept the
MPN_Jan10_FamilyAffair.indd 29 12/7/09 2:22 PM
30 January 2010 www.MPNmag.com
business modest. When he
decided to make a career out of
building custom motorcycles,
he accepted the fact that it was
not likely to be lucrative. “If I
had pizza in the fridge, I was
good,” Brian said.
When Laura and her
daughters came into his life,
however, his perspective
obviously changed.
“It took three girls to push
me over the edge and realize
that I just couldn’t build cool
customs that made me happy. I
had to start building parts and
thinking about the everyman.”
Brian had a strong reputation
as a builder, and was asked
several times to enter Biker
Build-Off. In 2006, he decided he
was ready to accept that invite.
His product line was geared for
touring cruisers, so he intended
to build a hot rod bagger. The
bike was an unusual choice, and
he doubted it would be terribly
popular with the show’s voters.
“We fully expected to lose,”
Brian said, “but it would be a
commercial for our company.”
He and the team wanted
to showcase the bike’s
performance by racing the
bike after competing on the
show. When The World’s
Fastest Indian came out, Brian
decided to take the machine
salt fl at racing. He knew that
a woman riding the bike would
add marketability to the race
debut. He also knew Laura
was a speed freak.
So when Brian asked
Laura to ride the bagger at
Bonneville, Laura simply
replied, “Will you let me?”
Laura was, of course,
thrilled, and the family raced
at Bonneville three weeks
after the show competition.
The family and many friends
would go along on the trip.
They viewed it as an once-in-
a-lifetime opportunity.
When Laura came to the line
for her fi rst run, Brian advised
her to take it easy. “She
doesn’t listen,” Brian said. “We
were such rookies.”
When Laura got out on
the salt for her fi rst run, she
accelerated through the fi rst
three gears steadily but without
urgency. When she shifted up
into fourth, the engine’s tone
rose from a steady howl to a
wail of over-rev. The guys in the
pits thought she had blown the
engine.“No,” Brian told them.
“She’s going for it.’”
He sweated it out as Laura
ran the mile-long course wound
tight in top gear, and then
carefully slowed down the bike
on the salt. Brian said that fi rst
run seemed to last a lifetime,
and he can still remember the
radio announcer’s every word.
When it was over, Laura and
the bagger ran at a class record
pace of 137.5 miles per hour.
Brian and Karlee went in
search of Laura and found her
back in line again, ready to get
out on the course. “I tapped
her on the shoulder,” Brian
said. “She put her helmet
shield up and said, ‘Honey —
it’s got more.’”
The bike proved her right
and, on her second pass,
Laura clocked more than 143
miles per hour. The class
record was theirs in the fi rst
two passes.
After a week of running the
bike, Laura noticed the bike’s
handling degrading as she
accelerated down the course.
“The bike seemed to lift up a
bit at speed,” she said.
Brian believed the
windscreen had aerodynamic
problems. Later that summer,
a chance meeting gave the
company access to an A2
wind tunnel in North Carolina.
Brian had an idea for a new
windshield design, which he
believed might improve the
bike’s stability, and the wind
tunnel offered him a chance to
prove his theory. He used their
rapid prototype machine to
build a test version.
When they tested it in the
wind tunnel, they discovered
that the stock bat wing fairing
created 30 pounds of lift.
This was raising the front
end of the bike at high speed
and destabilizing the entire
chassis. Brian’s design —
which he dubbed the “Flare”
windscreen — produced just
15 pounds of downforce.
The Flare windscreen
MPN_Jan10_FamilyAffair.indd 30 12/7/09 12:10 PM
www.MPNmag.com January 2010 31
makes dressers more stable
at speed and is stylish to boot.
As word spread about the
windscreen’s performance,
it became a phenomenon. It
is the best-selling product
made by Klock Werks,
and eventually was voted
“Accessory of the Year” at the
2008 V-Twin Expo.
The Klocks were keen to go
back to Bonneville. Both Erika
and Karlee had shown some
interest in fl at track racing,
as a number of their friends
at school were racing on the
small ovals. They jumped at the
opportunity to race on the salt.
“If you want to try racing,”
Laura said, “this is a pretty
safe form of it. There are no
other kids out there on the
track to knock them over.”
The Klocks bought a
custom Buell Blast from
their old friend Mark Triebold
at Somerset, Wis.-based
Crossroads Performance.
Erika eagerly took to the salt
fl ats and set a class record
in 2007. Laura later set more
records on the custom bagger,
and the duo became the fi rst
mother-daughter team to
set land speed records at the
same event.
Karlee was chomping at
the bit to join, but Bonneville
rules require racers to hold a
driver’s license. As luck would
have it, in the Klock family’s
home of South Dakota, one can
hold a driver’s license at age
14. So Karlee got her license
and was able to compete at
Bonneville as a 14-year-old in
2008. She rode the Buell, and
Erika ran a bike prepared by
another team.
Racing appears to be in
Karlee’s blood, and Laura says
she is absolutely fearless and
completely at home on the race
track. She seeks out advice from
the older racers, particularly
Tom “Santa Claus” Anderson,
the speed record racer who
owns Buell Brothers Racing.
Karlee cites Anderson as
her idol, and Anderson actually
helped her break Erika’s record
on the Blast. “I was talking to
Santa Claus, and he told me to
beat her, I had to put my butt
up on the back of the bike,”
Karlee said. She did just that,
and sitting further back on
the tiny rear cowl of the bike
netted her a few precious miles
per hour of speed. Karlee’s
title performance made the
14-year-old the youngest land
speed record holder in history.
The family also set a record
as the fi rst mother-daughter-
daughter trio to set records at
the same time.
Laura eked more speed
out of her bagger that year,
eventually running at 161 miles
per hour. Erika set new records
in 2008 and 2009. Klock Werks
grew as well; the company now
has 20 full-time employees at
its South Dakota shop.
Laura speaks regularly at
events about how the track and
racing helped her family grow
as people. She has developed a
motivational presentation she
calls “Any Road,” in which she
talks about her at-times rocky
road to success in racing as
well as in life.
One of the roads that the
family took was marriage.
Brian proposed at Bonneville
in 2006, and the couple
was married there in 2007.
“Bonneville is a very special
place for us,” Brian said.
Karlee seems to agree with
her step-father. She is enrolled
in the Lyn St. James Academy,
an invitation-only program
designed to help young female
racers grow and develop.
Former graduates include Indy
racer Danica Patrick and NHRA
drag racer Melanie Troxel.
Laura said that both of her
daughters learned a lot about
life while racing at Bonneville.
“You have to learn how to
handle success and failure,
and how to work with a team.”
The two girls have well-
rounded interests, and are
active in athletics and other
activities. For Karlee, those
other activities have not
distracted her from her passion
for motorcycle racing. When
asked what she wanted would
be doing after high school, her
response was instantaneous.
“Drag racing,” she said.
Racers rarely waste words.t
MPN_Jan10_FamilyAffair.indd 31 12/7/09 12:11 PM
32 January 2010 www.MPNmag.com
BRIDGEST ONEBridgestone launched the Battlax BT-003RS, a high-performance and
trackday tire seen for the fi rst time at the INTERMOT 2008 in Cologne;
Bridgestone says the tire improves upon its BT-002RS tire. It is designed to
provide great street and track day performance for all sport motorcycles
from 250cc upward, while offering riders the chance to enjoy the exciting grip
performance of Bridgestone’s MotoGP multi-layer compound technology.
Bridgestone says the tire — which retails for $169.50 to $280.77 — is ideal for
aggressive street riders who occasionally spend a day at the track.
www.bridgestonemotorcycletires.com
CONTINENTALContinental says it is entering the “economy radial market” with the
ContiMotion, which will retail for between $76 and $129. During its
development, Continental prioritized “good handling with ample feedback
and a correspondingly strong feeling of safety on dry as well as wet roads.”
It features a zero-degree steel belt for handling, and a force-direction-
oriented tread pattern provides good mileage and good water drainage.
www.conti-moto.com
MET ZELERMetzeler’s Roadtec Z6 Interact is a sport touring application the company has
tested from the Alps to the Autobahn. With the Roadtec Z6 Interact, Metzeler’s
patented 0-degree steel belt radial structure has been modifi ed with a
new winding process, allowing each strand to have a specifi c tension for a
specifi c performance need, depending on its location on the profi le of the tire.
Metzeler says this modular winding acts like multi-compounds, but without
the “step effect” between compounds, smoothly serving different needs at
every lean angle. Single Roadtec Z6 tires retail for $182.95 to $272.95.
www.us.metzelermoto.com
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32 January 2010 www.MPNmag.com
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MPN_Jan10_tires.indd 32 12/7/09 6:54 AM
www.MPNmag.com January 2010 33
PIRELLIPirelli says its Angel ST tire is ideal for sport touring. The Angel
ST uses Pirelli’s patented 0-degree steel radial belting for a
compliant structure, and it is at home on sport bikes from naked
600s to large sport tourers like the Kawasaki Concours. Single
Angel St tires retail for $173 to $248.
www.us.pirellimoto.com
StreetMonster Chopper
Standard and Heavy Duty Tubes
White Wallfor baggers
Vee Rubber’s Monster is the widest rear with matching 23” and 26”
fronts for choppers. White Walls for baggers
are available now.
Vee Rubber is your Harley connection.
www.veerubber.co.th
VeeRubber_rev110.indd 1 12/10/09 11:55 AM
MPN_Jan10_tires.indd 33 12/10/09 1:05 PM
34 January 2010 www.MPNmag.com
VEE RUBBERVee Rubber says its Edge tires are
affordable and that they feature “world
class performance.” This tire is made of an
advanced compound for tacky grip while sipes
disperse wet conditions. Vee says the Edge
has a very quick warm up period on the track,
and that its grip is outstanding right from the
start. The front and rear patterns and profi les
are specifi cally designed and matched for the
street with racetrack performance, and the
tires offers a great footprint for both straight
line and knee dragging.
www.veerubber.co.th
SHINKOShinko Tire USA introduces the 010 Radial, featuring a tread designed for serious sportbike
riding. The 010 Radial rear tire features “zero degree joint-less steel belted technology” for added
stability and strength, while the front tire is Aramid belted for high-speed performance. The
010 Radials have an intermediate compound, a tread radius designed for enhanced high speed
cornering and a “W” speed rating of 168 mph. The front retails for $107.95 while the rear ranges
from $139.95 to $199.95, and you can contact Western Power Sports for ordering information.
www.wps-inc.com
www.veerubber.co.th
ed
s
MPN_Jan10_tires.indd 34 12/7/09 11:37 AM
S HOW D E TA I L S AT: WWW. V TW I N - E X P O . C OMGet your FREE copy of V-Twin News in a complete digital format. All we need is your email! Sign up today at: www.vtwinnews.com
A Decadeof
Proven Success
FEBRUARY
6-7-8, 2010
DUKE EN
ERGY CO
NVENTION
CENTER,
CINCINNA
TI, OH
PLEASE NOTE:YOU MUST BE A BONAFIDE DEALER/RETAILERTO ATTENDTHISTRADEONLY EVENT. ONLY AUTHORIZED MEMBERS OF THE TRADE WILL BE ALLOWEDADMISSION. PROPER IDENTIFICATION INCLUDES TWO (One of each) OF THEFOLLOWING: Retail Business License, Vendors Permit, Resale License, PaycheckStub, W2 Form, Business Card. No child under the age of 14 will be allowed onthe exhibit floor except in a stroller or baby pack. All attendees must be 14 yearsof age or older.
FOR INFORMATION:TO ATTEND CALL - 866-427-7583TO EXHIBIT CALL - 877-889-4697 OR 612-325-8830
REGISTER TO ATTEND:Book your hotel room, get more information on theseinformative dealer sessions, check the latest list of exhibitorsand find additional show details at: www.vtwin-expo.com
OR EMAIL: [email protected]
VtwinExpo110.indd 1 12/7/09 12:42 PM
36 January 2010 www.MPNmag.com
10th Annual10th Annual
Now in its 10th year, V-Twin Expo is the premier
marketplace for the V-Twin aftermarket. Here’s
a sneak peak of what some of our top advertisers
have in store for the show. Stop by Booth 2408 to
grab extra issues of MPN and to give us your two
cents on the industry.
AmrepBooth 2418Original Bike Spirits products are designed
to make maintaining your customer’s bike
effortless and provide the best in protection and
performance. Try the company’s class-leading
Spray Cleaner & Polish as well as these other
fi ne products: Contact/Brake Cleaner, Brake
Cleaner, Chain Lube, Chain Lube with White
Graphite, Carb Cleaner and Cycle Fuel System
Supreme. Visit www.originalbikespirits.com to
see the full lineup.
Drag SpecilatiesBooth 520Stop by Booth 520 to see the
latest Drag Specialties has
to offer. From hot products
to the 2010 FatBook to the
all new 2010 OldBook for
your Classic V-Twins, Drag
Specialties is stocked and
ready. Visit them virtually at
www.dragspecialties.com.
Continental TiresBooth 852The new ContiRace Attack
Custom broadens
Continental’s existing
“Attack” product line,
which currently consists
of the ContiRoad Attack
“sport mileage” radial,
ContiSport Attack
”hypersport” radial,
ContiTrail Attack “dual
sport” radial, ContiRace
Attack Street “DOT race”
radial and ContiRace
Attack Comp. “race”
radial. See the whole Conti
lineup at the show or at
www.conti-moto.com.
Cardo SystemsBooth 2614The Cardo Scala Rider G-4 Motorcycle Bluetooth headset
provides state-of-the-art bike-to-bike intercom communications
with either four riders (two drivers and two passengers), three
riders (three separate bikers) or two riders (rider-to-rider
or rider-to-passenger) up to a distance of one mile. The G4
can connect with nearly any portable device that is Bluetooth
equipped including mobile phones for wireless conversations
and GPS units for in-helmet voice instructions. The G4 can also
transmit wireless Stereo music from any Bluetooth mp3 player
equipped with A2DP. It can also connect with non-Bluetooth mp3
players and GPS units via its embedded jack, as well as Scala
Rider Q2 headsets. Learn more at www.cardosystems.com.
Cardo Systems
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MPN_Jan10_VtwinExpo.indd 36 12/10/09 11:17 AM
www.MPNmag.com January 2010 37
Tucker RockyBooth 601Tucker Rocky shows off its entire V-Twin lineup at the show
including Twin Power Gaskets. The MicroPore materials used
in all Twin Power Gaskets are produced by Interface Solutions,
Inc., the global leader in state-of-the-art composite gasket
technology, and used by all major OEMs. MicroPore materials
and gaskets are made in the USA and are 100% solvent-free and
100% asbestos-free. See more at www.tuckerrocky.com.Vance & HinesBooth 463The new Twin Slash Series of Slip-on Muffl ers for Harley-
Davidson touring models redefi nes performance, looks and
price with a distinctive style and unmistakable sound that is only
available from Vance & Hines. With blue-proof full coverage heat
shields, Twin Slash end treatment and baffl e options, the Twin
Slash line starts under $400. For more information visit
www.vanceandhines.com.
Spectro OilBooth 435 Spectro HD High Performance
Oils deliver smoother
shifting, longer running,
cooler operation — what
the company calls the best
lubrication money can buy.
To become a Spectro dealer,
visit www.spectro-oils.com.
Next StepBooth 776NextStep offers PartsLookup, a reliable, easy-
to-use, quick-to-install, cost-effective dealer
management system. Who uses PartsLookup?
Wholesalers, retail stores and repair shops in
the powersports industry. For information, call
(866) 756-6587 or visit www.parts-lookup.com.
Vee RubberBooth 423Vee Rubber will be introducing the VRM 302 white wall,
available in all bagger sizes. This tire offers a completely new
design and compound for maximum mileage and superb grip
in dry and wet conditions. Its sidewall is
specially constructed for 2-up
riding and maximum weight
carrying capacity, for all
large displacement
motorcycles. It is
H-rated and, as with all
Vee Rubber products,
it is priced very
competitively, giving
the consumer the best
value for their money.
Visit
www.veerubber.co.th
for more.
YuasaBooth 917Yuasa Battery Inc. introduces the next generation
powersport battery, the GYZ20HL. With heavier
and thicker plates, special electrolyte, and heavy-
duty terminals, the factory-activated GYZ20HL
has higher reserve capacity, improved charge
recovery time, a longer life, is vibration resistant
and has reduced warranty claims. For more
information click to www.yuasabatteries.com.
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MPN_Jan10_VtwinExpo.indd 37 12/10/09 11:18 AM
38 January 2010 www.MPNmag.com
Biker’s ChoiceEverything a customer will need for
an oil change is supplied with Biker’s
Choice Oil Change In A Box. Biker’s
Choice offers both the Sportster kit —
which contains three quarts of 20W50
oil, one quart of lube and a chrome oil
fi lter — as well as the Big Twin and
Dyna kit, which supplies four quarts
of oil, two quarts of primary fl uid, one
quart of semi-synthetic transmission
fl uid and a chrome oil fi lter.
www.bikerschoice.com
BlendzallBlendzall Tire Traction Treatment
reinstates chemicals into race tires that
are lost when tires are heated; it also
restores original softness. The treatment
is sold in one-quart bottles.
www.blendzall.com
MPN_Jan10_ServSup.indd 38 12/7/09 11:39 AM
www.MPNmag.com January 2010 39
Race TechSlippery, temperature-stable, long-wearing,
non-foaming suspension fl uid is the heart of
a “no compromise” suspension setup, Race
Tech says. The Ultra Slick Suspension Fluid is
extremely slippery and fade-resistant with a
very high viscosity index.
www.racetech.com
Kal-GardThe Pro-Comp 4t 10w-40 is a high-performance, fully
synthetic oil developed to withstand the demands
of motorcycle racing. The oil is formulated with the
highest level of ester-based stock currently available,
and it includes an additive system which consists of the
highest allowable zinc content.
www.kalgard.com
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MPN_Jan10_ServSup.indd 39 12/7/09 6:49 AM
40 January 2010 www.MPNmag.com
Silkolene Power Sports LubricantsThe Pro 4 is an ester-based, fully synthetic engine
oil produced using electrosyntec oil technology
that Silkolene says releases the hidden power
inside your engine, giving extra power, long-
term performance retention and improved
protection against engine wear.
www.silkoleneusa.com
Spectro Oils of AmericaCombining select Group IV PAO base
synthetics with optimum additive
packages, Spectro’s 6-Speed transmission
lubricant provides owners of H-Ds with
good lubricant protection. Group IV PAO
is formulated to signifi cantly reduce
gear noise and provide easier, smoother
shifting. High loads and extreme heat do
not affect the oil, so it performs well when
pushed hard and long.
www.spectro-oils.com
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oil produced using electrosyntec
that Silkolene says releases the
inside your engine, giving extra
term performance retention an
protection against engine wea
www.silkoleneusa.com
MPN_Jan10_ServSup.indd 40 12/7/09 11:40 AM
www.MPNmag.com January 2010 41
Ultima OilUltima has a full line of premium
synthetic V-Twin engine oils, including
60W, 70W, 20W50 blends and a racing-
formulated 20W50 blend. Ultima also
carries a line of gear oils that offer shear
protection; blends include 80W140 and
80W90 for “severe duty,” Ultima says.
www.ultimaproducts.com
Ultima OilUltima has a full line of premium
synthetic V-Twin engine oils, including
60W, 70W, 20W50 blends and a racing-
formulated 20W50 blend. Ultima also
carries a line of gear oils that offer shear
protection; blends include 80W140 and
80W90 for “severe duty,” Ultima says.
www.ultimaproducts.com
Spectro HD High Performance Oils
Smoother shifting, longer running,cooler operation — the bestlubrication money can buy. Whateveryou ride, wherever you ride — choose Spectro.
To become a Spectro dealer, visit us at www.spectro-oils.comVisit us at Booth 435 at the V-Twin Expo, Booth 3225 at Indy Expo.
MPN_Jan10_ServSup.indd 41 12/7/09 7:52 AM
42 January 2010 www.MPNmag.com
Crystal-Glo ManufacturingCrystal-Glo’s acrylic motorcycle polish cleans, revitalizes, and
protects in one. the company says. The secret sauce in the polish is
an acrylic base that gives off a shiny “wet” look, which also protects
bike surfaces from UV rays, scratches and any other unwanted
debris, leaving a clear shine sans swirls, streaks or residue.
www.crystal-glo.com
Cycle CareFormula 22 is safe for your
customer’s bike and Cycle
Care says one needs to
simply spray, rinse and ride
to use. Formula 22 is also
a salt spray emulsifi er. It
can be safely used on all
surfaces including aluminum,
clearcoat or paint, powder
coated engines and leather
accessories.
www.cyclecare.com
Pig SpitPig Spit Original was created to reduce time and effort while keeping
motorcycles looking new. This product is not harmful to any of the
different surfaces found on a motorcycle, and Pig Spit requires no
polishing or wiping. Its original mix is a combination of high quality
silicones and other shining agents compacted into an aerosol that has a
fl ashing agent that will evaporate, giving the “new” look and appearance.
www.pigspit.com
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MPN_Jan10_ServSup.indd 42 12/7/09 6:51 AM
www.MPNmag.com January 2010 43
Silkolene Powersports LubricantsPro-Prep hard surface conditioner restores the color and fi nish of
plastic and painted surfaces, making subsequent cleaning easier.
Pro-Prep prevents metal corrosion and inhibits the adhesion of
dirt and mud. The new fi ne mist spray tip applies a “factory fi nish”
appearance and ensures smooth operation of plastic moving
parts. Pro-Prep also helps to waterproof and insulate ignition
systems in wet conditions.
www.silkoleneusa.com
PJH BrandsPJH says PJ1 Super Cleaner has been
used for over 20 years by top mechanics
to clean, degrease and prepare just about
every surface on a motorcycle. It uses
an ozone-safe propellant, and the can is
recyclable when empty.
www.pj1.com
And keep their paint jobs polished
Slipstreamer, Inc.Slipstreamer’s cleaner and polish
restores, cleans and maintains optical
clarity as a fi nal application for all plastic
surfaces. The rich cream leaves a like new
shine and protective fi nish after each use.
www.slipstreamer.com
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MPN_Jan10_ServSup.indd 43 12/7/09 11:41 AM
44 January 2010 www.MPNmag.com
Spectro Oils of AmericaXL-1 motorcycle wash provides the cleaning power of
a pH-balanced cleaning agent and water-based grease
cutter. The XL-1 relies on lower pH detergents and
surfactants instead of high-pH alkaline salts, which
means it won’t leave white splotches. This product
is gentle enough for everyday use without causing
fading or striping, and XL-1 can be used on all types of
powersport units.
www.spectro-oils.com
Stripper JuiceStripper Juice is a cleaner and polish designed by
bikers for bikers. The convenient size fi ts perfectly
in any saddlebag, windshield bag, or anywhere
else you carry your small items. Stripper Juice
uses the latest aerosol technology.
www.stripperjuice.net
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MPN_Jan10_ServSup.indd 44 12/7/09 6:52 AM
www.MPNmag.com January 2010 45
Valco Cincinnati CP, Inc.Magic Mix pre-soak cleaning concentrate loosens dirt so
it can be rinsed away like using a touchless carwash. The
concentrate quickly removes dirt, grease, and grime from
most surfaces. It’s an easy-to-use, single step detergent and
it’s 100% biodegradable, Valco says.
www.valco-cp.com
Wizards ProductsWizards Products’ Crud Release attacks
and dissolves crud build-up on bikes. It is
biodegradable and phosphate free, and the
company says it destroys grease and oil,
eliminates diesel and soot, and it works on
both oil- and water-based stains.
www.wizardsproducts.com
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originalbikespirits.com866-854-0895
Original Bike Spirits™ is a brand steeped in tradition, with quality formulas that have been historically available only through OEMs. We now offer an extended line of motorcycle care products under the Original Bike Spirits brand. Our roots run deep with products that are the best in the industry.
Try our class-leading Spray Cleaner & Polish as well as these other fi ne products: • Brake Cleaner • Carb Cleaner • Chain Lube • Chain Lube White Graphite • Contact Brake Cleaner • Cycle Fuel System Supreme
There’s nothing like the original.
Sold through these fi ne distributors:
THERE IS NOTHING LIKE THE ORIGINAL.
MPN_Jan10_ServSup.indd 45 12/7/09 6:53 AM
46 January 2010 www.MPNmag.com
IT’S YOUR DIME!
So we’re off! Welcome
to 2010. I hope you’re
not surprised that
you’re still standing.
Here’s hoping you’re not just
surviving, but fl ourishing a
year from now.
Last installment, I asked
for input on which of the
dealerships that we’re
managing you wanted me to
write about.
The choices included a
dealership attempting to make
the journey from being a good
dealership to being a really,
really good dealership. The
other was a dealership that
got its butt kicked last year
and is in the process of totally
reinventing itself into a leaner
and more profi table business.
The votes were split pretty
much right down the middle,
so I have to cop out and write
about both dealerships. I’ll try
to cover things that don’t matter
whether the dealership is in
survival mode. The common
ground for all of us is that we’re
all just trying to get better.
What follows is the new
format for chronicling our
management projects. I’ll
be journaling some of the
challenges, the wins and losses,
and the methods we’re using
to manage these businesses.
Hopefully this new format will
inspire and/or provide you with
some road maps to implement
some of your own solutions.
We created a process
called the “Daily Dime” — as
in “It’s your dime,” to help
department managers work
in better coordination with the
other department managers,
and we placed manager duties
on customized day planners.
The Daily Dime system is
designed to coordinate the
duties of each key department
manager pro-actively on
a time-budgeted basis.
Daily Dimes, which include
a summary of the day’s
activities, were distributed and
collected during scheduled
meetings throughout the
morning.This helped ensure
consistent interaction
with the dealership’s key
personnel. Next, we created
detailed instructions on what
processes each manager had
to work through before each
scheduled meeting.
For example, one of the
items on the sales manager’s
Daily Dime was to meet with
the general manager. They’re
to analyze and discuss sales
and F&I daily operational
control, noting any issues.
Other items on the list for
discussion included month
to date (MTD) sales — noting
goals, actual numbers, the
pace and trend — new OEM
programs; and salesperson
performance, noting coaching
issues and progress. Also,
the GM was given copies of
sales and F&I daily operational
control; a fi nance status log,
noting pending deals; delivery
schedule; a daily and MTD
guest registry summary; a daily
and MTD phone log summary;
and the previous day’s Daily
Dimes. This way, the sales
manager and GM both had
a way to prepare for their
meeting and thereby hold that
meeting far more effi ciently.
By following this procedure,
all department managers
have a communication
protocol, which makes them
more proactive; they are
all beginning to work “on”
their departments, opposed
to working “in” them. Now,
they have a functional
understanding of what we
call a “three dimensional
job description,” one where
everyone on the team knows
three things: What’s in their
own job description, what’s
not in their job description,
and what’s in the job
description(s) of the people
they depend on and who
depend on them.
Except for the sales manager,
all managers now have their day
arranged so they can work on
the department, not in it. What’s
more, managers learn to trust
other managers because vital
communication gets done at the
day’s beginning — which makes
emergencies easier to handle
— and they’re aware of the
expectations and pressure their
colleagues have. Additionally,
employees know their manager
has time for them during
schedule meetings; this is
where coaching happens.
On the front side of things,
managers have more time for
customer interraction since
they’re not scurrying around
putting out fi res all day long.
With the Daily Dime process,
a dealership’s key personnel
are allowed the time to become
the face of the dealership, to
become someone the customer
knows will take care of them. In
many dealerships, managers are
so harried that the face of the
dealership all too often becomes
whoever the heck will listen.
What’s Ahead After a few months working
through the Daily Dime process
using an actual printed sheet of
paper that they handed to their
supervisor during individual
meetings, it began to get a
little stale and memorized.
So the team decided to turn it
into a manager’s huddle every
morning. Once they did that,
they started thinking that the
paper accountability part of
it could probably be reduced
to a weekly thing. That fell
off a little bit as well, so as I
left for home last week, they
planned to put copies of all
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
HackettHOW TO
BY OTIS HACKETT
MPN_Jan10_shoptalk.indd 46 12/7/09 2:16 PM
www.MPNmag.com January 2010 47
Daily Dimes on the wall of the
GM’s offi ce to serve as gentle
reminders if they get off track
or the meetings lost their
effectiveness. We’ll know more
how that goes as time passes,
something I’ll be sure to update
you all about.
I asked the team if they
thought they would have had
the same results by starting
the process with daily huddles
instead of going through the
printed page phase, and they
all answered with a resounding
“NO!” They all agreed that the
exercise gave them a much
better perspective along with
improving their individual time
management. Now they work
with a shared vision.
We’re watching a few things
going forward as well. As the
management team better
understands a manager’s
job requirements, (or, more
importantly, what they’re
supposed to be), the dealership
will be prepared should it need
to assimilate a new manager if
it ever loses one; we’re hoping
our other managers will be
better equipped to help train the
next manager; nobody will have
to guess about expectations,
resulting in a solid learning
environment for the newbie, too.
Since the management team’s
jobs are all interdependent,
the whole system tends to fall
apart when one slacks off. The
Daily Dime and the new culture
that it is creating within the
management team makes the
team responsible for bringing a
“new guy” up to speed.
Was it easy? No. It was one
of the more diffi cult things
to get off the ground, partly
because there’s so much
philosophy to hold in place as
the thing gets traction.
Was it a perfectly smooth
transition? No. It’s still
evolving, but at least we’ve
got a team of people with a
common vision.
Was it worth it? I’ll let you
know, but in the meantime
answer me this: If it produces
90% of what it already has at
this dealership, would it be
worth trying at yours?
There’s an old proverb that
says, “Without a vision, the
people perish.” This team,
maybe for the first time, has
a replicable way to share the
corporate vision of how to
go about day to day activities
with new personnel as they
join the team.
If this sounds like something
you’d like to see happen in your
store, if it sounds like something
you’ve tried to accomplish,
failed to accomplish, knocked
it out of the park, etc., please
let me know, and if you’d like
Daily Dime samples, just drop
me a line. Although we’re
getting plenty of feedback from
the GM’s we have in the fi eld,
we need yours as well. Call
me, e-mail me, throw a brick
through my … never mind. t
Otis Hackett is the founder of Otis
Hackett Group. OHG provides
general management services for
powersports dealers across the
US. The OHG team brings real-
world experience having all been
motorcycle dealership employees
working on the front lines of the
industry every day. Click on www.
otishackett.com or e-mail otis@
otishackett.com. Join us on
Facebook or follow us on Twitter!
MPN_Jan10_shoptalk.indd 47 12/7/09 2:41 PM
48 January 2010 www.MPNmag.com
to work harder on getting
personnel expenses in line.
This is a tough area to tackle,
but it represents a huge part
of dealership expenses as a
portion of GP. Not control-
ling personnel expenses has
“killed” a lot of dealers in the
last few months. It is vital to
do whatever it takes to get it in
line with industry standards.
Now we’re going to look
at a new area of the num-
bers. Instead of dollar data,
it is customer data. Chart 2 shows the NN traffi c and
closing data. This chart points
out the value of having door
counters. They are generally
National Norms. I have also
included the YTD National
Norms data in some of these
charts.
In Chart 1 you can see that
dealers were still struggling
to get to that 25% Total Store
GP. However, it was good to
see positive NOP for TBOC,
small though it may be. The
rate of revenue change was
better in September than it
has been in months. However,
it fell back for some of the NN
dealers in October. Still, I take
these to be positive signs, and
hope they will hold up in the
coming months.
The NN dealers still need
Chart 1
Overall Store BOC Benchmark TBOC Oct Metric
NN OctMetric NN YTD
Total Store Gross Profi t (GP) 25% 24.6% 24% 22.6%
Total Store Net Operating Profi t 7% 2.9% -0.4% 1.5%
Total Admin Expense as a Percent of GP 12% 12.6% 15.9% 16.1%
Total Store Personnel Expense as a Percent of GP 36% 35.3% 39.4% 37.5%
Revenue Change from ‘08 NA -12.7% -18.4% -39.3%
Chart 2
NN Traffi c Log Data (average per dealer) Oct. ‘08 Oct. ‘09 YTD ‘08 YTD ‘09
Door Swings 5,386 3,754 52,189 33,977
Greets (customer data captured) 315 247 3,863 2,411
Sit-downs/percent of greets 160 / 50.8% 112 / 45.4% 2,029 / 52.5% 1,141 / 47.3%
Write-ups / percent of greets 103 / 32.6% 77 / 31.3% 1,424 / 36.9% 795 / 33.0%
Closes / percent of greets 73 / 23.3% 54 / 21.7% 976 / 25.3% 548 / 22.7%
Deliveries / percent of greets 45 / 14.1% 37 / 14.9% 640 / 16.6% 358 / 14.9%
Chart 3
Sales Department BOC Benchmark TBOC Oct Metric NN OctSales Dept’s Personnel Expense PVS NA 558 313
Flooring Expense PVS 75 206 194
Total Advertising & Marketing PVS 75 174 150
New Units
New M/C Gross Profi t 17% 13.8% 12.8%
New ATV Gross Profi t 16% 15.9% 11.4%
New PWC Gross Profi t 15% 12.3% 35.3%
Total New-Units Gross Profi t 15% 13.7% 15.0%
Preowned Units
Total Pre-Owned Units Gross Profi t 20% 17.6% 14.1%
At GSA we track
benchmarks
through our involve-
ment with dealer
20-groups. Some of the
members have kindly con-
sented to let us share their
numbers. The TBOC data
comes from our real-time,
web-based data reporting
system. The National Norms
are compiled in our former-
RPM data system. Altogether,
these numbers represent the
data collected from over 200
high-quality dealers.
The following article deals
with October numbers and
includes the TBOC data from
one of the better-performing
groups compared with the
DEALERSHIP DATA FOR OCTOBER 2009
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
BY STEVE JONES
OperatorsCLUB
BEST
Notes: PVS/PUS = Per Vehicle Sold
TBOC = Top of the BOC
= average of top 5 BOC
members (based on store GP),
NOP = Net Operating Profi t,
NN or N Norm = National
Norms (data compiled from
multiple groups).
MPN_Jan10_shoptalk.indd 48 12/8/09 2:01 PM
www.MPNmag.com January 2010 49
inexpensive (starting around
$100). The most frequent ob-
jection I hear is that they are
never accurate because of the
employees going in and out,
etc. It doesn’t matter. It all av-
erages out. Get door counters
for your store and start track-
ing these numbers; verify the
response to your advertising
and promotions. Find out what
your sales staff is doing with
these people.
YTD door swings were
down 35% compared with
2008. However, for October
they were only down 30%.
This is another small but
positive economic indicator.
Overall, the percentage of
the customers greeted (as
recorded on the traffi c log)
that sat down with a sales-
person has not changed as
much as I expected. Neither
has the percent of write-ups
or closes. Although the YTD
numbers are down, there
was an improvement in the
percentage of deliveries
for October compared with
last year. Looking at the GP
numbers, it is apparent that
dealers are clearing all the
inventory they can.
Chart 3 recaps some of the
other key performance indica-
tors for our business. Here you
can see just how dramatically
the sales department’s person-
nel expense impacts cost per
unit sold.
This should be reinforce
the fact that you need to be
extremely adept at under-
standing the numbers and
controlling your expenses,
particularly, personnel ex-
penses. Many dealers are
putting in a lot more fl oor time
in their dealerships in order
to reduce staff. Others are
utilizing part-time people to
handle peak business periods.
You have to have good data in
order to address this in your
dealership. The number of
dealer failures is at an all-time
high. Please don’t become one
of them. t
Steve Jones, general manager of
GSA, coaxes the country’s best
dealers to share the secrets of
their success outlining business
practices to boost margins, in-
crease service profi tability and
retain employees. His monthly
column is like a 20-club meeting
in our readers’ mailboxes! GSA is
recognized as the industry’s #1
authority on dealer profi tability.
Note: Our Voyager 4 data reporting and analysis system is available for
any dealership to use for a very nominal fee. For
more information on our data reporting system,
dealer 20-groups, on-site consulting or training, drop
me an email at [email protected] or visit www.gartsutton.com.
Get the same powersports
product and market coverage in
our printed version each month,
delivered to your inbox FREE.
Log onto:
www.mpnmag.com/site/digitalissue
MPN_Jan10_shoptalk.indd 49 12/10/09 7:29 AM
50 January 2010 www.MPNmag.com
for you, the rule of reciprocity
states you will want to return
the favor. It makes the world
a better place, doesn’t it?
Imagine if it were the other
way around!
2. Scarcity: People want more
of what they can have less of.
When the Coca Cola Company
was going to replace Classic
Coke with New Coke, people
were in upheaval demanding
it not be done, or that the
company release the formula
for Classic Coke. In 2000 when
GM announced it was going
to discontinue the Oldsmobile
brand, those cars beat all
sales forecasts. When The
Eagles announced they would
do just one more tour, tickets
sold out almost instantly and
at record prices. Why? It’s the
principle of scarcity.
3. Social Proof: We follow the
similar lead of others. Hey,
all the kids are doing it. Yes,
well this is a powerful driver
of human behavior. And it
has two dominant conditions:
uncertainty and similarity.
When we are uncertain we
look toward the actions of
others. And if we see someone
similar to us participating in
a particular activity, we have
a tendency to follow their lead.
Who understands this?
Colleen Szot, infomercial
copy writer extraordinaire,
that’s who. She’s the one who
created those Nordic Track
ski machine commercials,
which some said were selling
at a rate of 240,000 units per
month. How did Colleen Szot
leverage social proof? In
the call to action line where
most say, “Operators are
waiting — please call now,”
she said, “If operators are
busy, please call again.” See
the difference? All the kids are
already doing it, so call back
later!
thinking humans are more
advanced than turkeys … well,
think again.
When Chivas Regal wanted
to stimulate their sales of
Scotch whisky, what did they
do? They didn’t change their
formula. They didn’t change
their packaging. What did they
change? The price — they
made it more expensive, and it
started to fl y off the shelves.
Why? Because humans have
fi xed behavior patterns as
well, and we can sometimes
predict them using heuristics,
or judgemental shortcuts;
heuristics are “rules of
thumb.” So the Chivas Regal
marketing folks made a rule
of thumb assumption that
humans often equate quality
with a high price.
Cialdini organized his
fi ndings into six principles of
persuasion. If sales people and
managers understand them
and recognize when situations
naturally reveal themselves,
they can be dramatically more
successful and do so with
integrity, that is, unlike a used
car salesman.
Six Principles of Persuasion1. Reciprocity: People want
to repay in kind. A Brigham
Young University professor
did an interesting study
back in the ‘70s. He mailed
Christmas cards to people he
didn’t know. The professor
wanted to see if the principle
of reciprocity would drive them
to send cards in return. He
knew he would get some, but
he was ill-prepared for the
fl ood of cards he received. The
professor knew the principle
of reciprocity was alive and
well.
There is not one human
society that doesn’t teach
its people the principle of
reciprocity. It is the single
biggest way for societies to
advance. If I do something nice
When you say
the word
“persuasion,”
it conjures up
some images of a person using
underhanded or manipulative
methods to get what they
want. But it doesn’t have to
be that way. As a matter of
fact,the world’s most quoted
authority on the study of
human persuasion, Dr. Robert
Cialdini, says when it comes to
persuasion people fall into one
of three categories.
Bunglers don’t recognize
persuasion opportunities and
‘bungle’ them away. This is a
person who is nice enough but
will never realize their true
potential for themselves and
others because they aren’t
cognizant of the possibilities.
Smugglers recognize
and utilize persuasion in an
underhanded manner. This
is the stereotypical used car
salesperson who may say and
do things only because they
feel it will give them the upper
hand. Oh, these tactics will
work in the short-term, but
you won’t build a career out
of them.
Sleuths recognize when
persuasion opportunities
present themselves and
openly and honestly use them
to better themselves and the
people they are working with.
People may naturally fall
into these three stereotypes,
but are there really ways
to increase a person’s
persuasiveness? Cialdini
says yes. In nature there
are standard sequences of
behavior called fi xed-action
patterns. These are set in
motion often by a single piece
of information.
Did you know that mother
turkeys will only take care
of their young chicks if they
make a particular sound?
What starts this fi xed-action
maternal behavior? When
a small turkey chick emits
a “cheep, cheep” sound,
the mother hen knows that
they are healthy and likely
to survive. Certainly, you’re
PROFIT POWERPersuasion Skills to Dramatically Increase Your Sales Success
w
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
BY MARK RODGERS
DealershipPERFORMANCE
PEAK
MPN_Jan10_shoptalk.indd 50 12/7/09 11:12 AM
www.MPNmag.com January 2010 51
4. Authority: Show what you
know because people defer
to experts. If you’re old
enough, you might remember
Robert Young, who played
Marcus Welby in the ‘70s TV
show “Marcus Welby, M.D.”
His image as a doctor was
so strong that he was used
for what may be the longest
running series of television
spots promoting the healthful
benefi ts of drinking Sanka
brand coffee. Even though he
wasn’t a medical doctor (a
fact he reiterated in the coffee
commercials), consumers still
associated him with a medical
authority, so they bought more
Sanka coffee.
I’m not suggesting you lie
about your expertise, but I
encourage you to allow your
legitimate expertise and
authority to shine through
— people will defer to your
suggestions.
5. Consistency: We want our
public statements to remain
consistent. What do you call
a person who says one thing
and does another? Hypocrite.
Liar. Flip fl opper. Politician.
Teenager. Most people strive
to be consistent with their
publicly stated beliefs, ideas
and commitments.
In an interesting
experiment, a beach-goer
spread out his blanket, cooler
and boom box. He laid for a
bit and then went for a walk
down the beach. Then a co-
conspirator came and made
it appear that he was stealing
the boom box. No one stopped
the thief or said anything. They
repeated this experiment 20
times with the same result.
The scientists then moved
down the beach to replicate
the experiment, but with one
exception. This time, before
the person went for his
walk, he turned to his fellow
beachgoers and asked, “I’d
like to go for a walk, would
you watch my stuff?” To which
people quickly agreed. The
result? Nineteen out of twenty
times the fellow beachgoers
intervened and stopped the
would-be thief. Why did so
many people help? Because
they said they would.
6. Liking: We like those who
like us and are like us. We will
often spend more time with
someone and feel better about
them when we like them;
this is the resoning behind
celebrity endorsements, but
it’s also represented in an
experiment. When ASU’s
football team won, fans would
respond with “We won!” when
queried about game’s result.
When ASU lost, fans said,
“They lost.” It’s very telling
language, and it basically
means we associate with what
we like.
Many studies have been done
that show people will actually
stand physically closer to those
who share political affi liations,
hometowns, or even habits,
like smoking. Want to infl uence
more people? Find true and
legitimate similarities.
Persuasion comes in many
forms. Next time we’ll cover 15
ways to dramatically increase
your powers of persuasion. t
An award-winning author, top-
rated trainer and founder of
Peak Dealership Performance,
Mark Rodgers holds a master’s
degree in adult education and the
National Speakers Association
Certifi ed Speaking Professional
designation — only 500 people
in the world have this coveted
recognition. Contact [email protected] to improve your performance.
Mark RodgersPeak Dealership Performance NewsletterSometimes funny. Sometimes irreverent. Always insightful.
Sign up today!www.PeakDealershipPerformance.com
MarkR_108 609 909build.indd 1 7/29/09 10:08:35 AM
MPN_Jan10_shoptalk.indd 51 12/7/09 11:04 AM
52 January 2010 www.MPNmag.com
Did you know only 40
to 45% of American
adults make new
year’s resolutions?
I’ll assume those 50 to 55%
who don’t make new year’s
resolutions did at one time, but
gave up because in the past
they’ve just worn off. Common
new year’s resolutions involve
weight loss, exercise, smoking,
better money management, etc.
Personally, over the years I’ve
tried everything from the big,
hairy audacious goals, to the
wimpy, conservative goals. Some
have stuck, others haven’t, but I
always look forward to the fresh
new opportunity that comes
with a new year. This year I’m
shooting for a more balanced
approach with one big business
goal, one fi tness goal and one
family related goal. Will they all
stick? Well, according to some
research here are my odds: 75%
of new year’s resolutions are
maintained past the fi rst week,
71% past two weeks, 64% after
one month and 46% after six
months. But, what I like most
about my chances is that those
pre-determined deadlines.
Whether it’s your body weight,
payroll percentages, jogging
minutes per mile average, or
a percent increase from your
previous year’s sales, personal
or professional, there’s nothing
quite like the power of numbers.
If it ain’t in writing it ain’t a Goal: (I sometimes catch hell
for my southern accent, so I
fi gure I might as well run with
it.) The Lt. Colonel taught me
the importance of committing
goals to writing. Over the years
I’ve found that if I write it down
and review it daily it magically
gets done!
Commitments to others:
Those with integrity don’t like to
say one thing and do another.
I’ve always believed strongly
in the positive power of peer
pressure and fi nd that sharing
your commitments with other
like-minded individuals greatly
increases the chances you’ll
make it happen. High achievers
routinely put themselves under
the gun to meet publicized
deadlines.
Subject matter immersion:
Input is in direct correlation to
ouput. Inspiration can come
from many places, including
books, magazines, TV, friends,
family, the Internet, etc. The
encouragement you receive
from external infl uences to set
and keep your goals is greatly
dependent upon your ability to
stimulate yourself with the right
subject matter.
Nothing ventured, nothing
gained!
Happy new year and happy
new year’s resolutions. t
Having owned and operated
four dealerships in the Atlanta
market, Rod Stuckey knows
firsthand how hard it can be to
get targeted dealer information,
so he founded Dealership
University. His monthly column
gives dealers the lessons
they need to learn to be more
successful.
support the family by working
at a sewing factory; she
resorted to housing the family
in a tent city. Earl absolutely
hated being poor and couldn’t
understand why his family and
all those around him were so
poor while there were some
people, in fact, many people,
who not only had money, but
were rich. He would ask his
mom and neighbors why this
was, but nobody had an answer
and nobody seemed particularly
bothered by being poor.
It was at this point Earl
began frequenting the local
library in search of answers.
For the next 20 years Earl
researched, experienced
and evaluated why it was
that some achieved success
while others came up short.
Here’s what he found: If you
take 100 individuals who start
on even ground at the age of
25 with grandiose hopes and
aspirations of success and
money, by the time they are
65 only one will end up rich.
Four will make it to fi nancial
independence, fi ve will still be
working and 54 will be broke.
So what’s the difference?
Here’s what Earl had to say:
“The difference is goals.
People with goals succeed
because they know where
they’re going. It’s that simple.
Failures, on the other hand,
believe that their lives are
shaped by circumstances, by
things that happen to them, by
exterior forces.”
With that in mind, regardless
of the economy, wouldn’t you
agree 2010 is a great year to set
some new goals? Here are a
few strategies I like to leverage
regarding goal setting.
Measured progress: You
may have heard me refer to
WGMGD: What’s good is Miller
Genuine Draft ... Well, maybe
not. WGMGD is an acronym that
stands for “what gets measured
gets gone.” Benchmark statistics
are great motivators, as are
same studies indicate that those
who explicitly set new year’s
resolutions are 10 times more
likely to achieve their goals than
those who do not. After all, any
hockey player knows you miss
100% of the shots you don’t take.
We’re obviously in one hell
of a downturn, and I’ve recently
read that it’s speculated 3,000-
plus of the 7,500 franchised
dealers are now gone, with
many more to follow. This
information, coupled with the
preparation required of our
recently completed “Sales and
Marketing Recession Rescue”
bootcamp, prompted me to
stumble upon this fascinating
story of Earl Nightingale that
I haven’t heard or seen in at
least a decade. It’s been called
the most interesting story in
the world.
Earl was born in Los Angeles
in 1921. At an early age, Earl’s
father left home. Earl, his
brother and mother were left
on their own in the midst of the
Great Depression. With jobs
extremely diffi cult to come
by, Earl’s mom struggled to
RESOLUTION FOR SUCCESSMeasure Up in 2010
w
w
w
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
BY ROD STUCKEY
LessonsLEARNED
MPN_Jan10_shoptalk.indd 52 12/7/09 11:13 AM
www.MPNmag.com January 2010 53
GETTIN’ ROBBEDIf It Ain’t Happened Yet ... It Probably Will
crashed it through a gate
there. They then cut our fence
and pushed over stacks of
crated ATVs, partially assem-
bling the ones they wanted,
and they then wheeled them
around the building to the sto-
len truck beyond. Fortunately,
a deputy was heading home
from work that night and saw
them out there. He busted
seven guys and one very
mouthy woman who ended up
ratting out a ring responsible
for 17 similar dealership rob-
beries, along with thefts of
Wal-Mart semi-trailers full of
goods. Crazy stuff.
This time, the morons came
back one week later and tried to
steal three commercial mow-
ers from a power equipment
dealer down the road from us.
Again, one of the local cops saw
them and chased them down.
They’d stolen a U-Haul and sev-
eral other vehicles already that
night, and the guys responsible
sang like canaries on crack, giv-
ing up a whole bunch of names
at the top. I guess the city boys
don’t like being locked up out
an employee who we’d let go
the week prior. Big shocker
there, I guess.
Anyway, I tell you about
these episodes because I
don’t see things getting bet-
ter anytime very soon. As we
all struggle to keep the doors
open in a horrible economy,
we’ve got to keep security
in mind. With 10% of the
populace out of work, there’s
double the chance that
someone will try something
at some point (remember,
unemployment was closer
to 5 % just two years ago).
The thing is, you’ve got to be
aware. You can’t always stop
it, so you’ve got to have your
cameras working, your alarm
system serviced and your re-
lationship with the neighbors
at its best. If you’re gonna get
your stuff back, you gotta rely
on witness accounts.
The biggest thing to remem-
ber is, don’t reach for that door
handle and put yourself in a
worse position than you can
get out of. I’m glad I didn’t. It’s
just not worth it. After all, we
pay insurance for a reason, so
as much as you’d like to kick
some ass at the time, it’s not
worth having some punk blow
you away. You’ll get the stuff
back or you won’t. Either way,
you’ll be alive to fi nd out. Oh,
and also keep in mind that, if
you get caught with your pants
down, it’s a good idea to pull
them up before you try to run.
Trust me on that. t
Columnist William Douglas
Little writes from experience,
having built a multi-line
dealership from the ground up.
His store, Unique Powersports,
has earned accolades for
excellence in retail sales,
community involvement and
customer satisfaction. Little’s
debut book, Mexican Bowl
Fishing, was released in 2008
and is available at
www.WilliamDouglasLittle.com.
here in our rural jails for very
long; they all tend to talk pretty
quick when they’re sharing a
cell with Big Bubba.
For me, the worst robbery
experience I’ve had was the
one I call our “crappy robbery.”
It is so-named because I was
actually working late at the
dealership that fateful night
and stopped to use the bath-
room while it all went down.
There I was, minding my own
business, reading the daily
paper on my throne when I
heard voices through the wall.
At fi rst, I thought I’d left a radio
on, but then I heard a four-
wheeler start up!
Now, let me just tell you, if
you’ve never jumped from a
toilet with your pants around
your ankles and tried to run out
the door, you’re really missing
one of life’s great experiences.
I made it about three feet be-
fore my boxer-tied feet tripped
up, and I ended up hitting the
concrete bathroom fl oor with a
huge knock to the head.
After getting my pants back
up, I ran to a rear exit in the
Service Department that leads
to our lock-in area. Just as I
reached for the door handle, I
heard several guys yelling to
one another and three more
engines fi ring up. Somewhere
in my mind, a red fl ag went up.
“I’m about to be face-to-face
with at least four guys who
are stealing from me, and I’m
totally unarmed!” Fortunately,
I let go of the door handle and
ran to get my hands on some
steel bravery from my truck on
the side of the building.
Long story short, the guys
rode off on four quads, one of
which they “ran out of gas”
and left in the middle of a
county highway. Turns out they
hadn’t turned the gas petcock
to the “on” position. I was
fairly impressed they’d made it
that far. By morning, the police
had rounded up all fi ve guys
responsible, one of which was
As I write this
month’s column, I’m
just coming off of
yet another experi-
ence of getting kicked while
I’m down — my dealership
was robbed (again). This now
makes fi ve such occurrences
in the past ten years, which
is a little surprising when you
consider our rural location. I
guess if I’d built my store in
a major metro area or on the
wrong side of the tracks, I
might expect this sort of thing
to happen more often. The
truth is, the people from the
“wrong side” just come to our
side, steal a truck and take our
stuff. It is annoying, expensive
and couldn’t have happened in
a worse economy.
This was not the fi rst time
we were hit by an organized
theft ring out of St. Louis
(about 60 miles away). The
fi rst time, they stole a semi
and loaded 20 crated ATVs
with their own forklift. About
two years later, they stole a
panel truck from a factory
down the road and literally
A
w
y
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
BY WILLIAM DOUGLAS LITTLE
PracticeWHAT YOU PREACH
MPN_Jan10_shoptalk.indd 53 12/7/09 11:13 AM
54 January 2010 www.MPNmag.com
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a fl ashy get-up for riders
everywhere.
– – – – – – – – – – – – –
Sure Sellers:• Pants feature a 900D
Oxford construction, debossed full grain cow hide leather inner knee panels, as well as double and triple needle stitching for unmatched durability
• Pants also feature PU
lycra combined with molded TPR to create a rear yolk that
contours to the body for mobility and support
• Jersey is constructed from 17 separate panels for an ultimate fi t
– – – – – – – – – – – – – – – – –
Retail Price: Jersey - $59.95 Pants - $159.95
– – – – – – – – – – – – – – – – –
For more infoThor Motorcross2040 Gillespie WayEl Cajon, CA 92020(619) 448-8467www.thormx.com
All-Weather BootsAxo AmericaThe Q2 is one of the boots in Axo’s latest Q
Watertech series, and it’s suitable for all
weather conditions.
– – – – – – – – – – – – – – – – –
Sure Sellers:
• Waterproof and breathable membrane
• Flexible instep eases walking and standing
• WaterTech interior keeps feet dry and
comfortable
– – – – – – – – – – – – – – – – –
Retail Price: $164.99
– – – – – – – – – – – – – – – –
For more info:AXO America, Inc.26465 Summit CircleSanta Clarita, CA 91350(661) 347 1644www.axo.com
Battle GearShift Racing
The Trooper Stor
accoutrement,
The durable 6
ensure ride
– – – – – –
Sure Sell• Water
condit
• Re
arm
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–
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18Mo
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EssentialsGear
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www.MPNmag.com January 2010 55
Spyder HitchCorbinThe Corbin trailer hitch is designed to work with
the Corbin Fleetliner saddlebag brackets on a
Can-Am Spyder RS to allow for the use of a tow
behind trailer.
– – – – – – – – – – – – – –
Sure Sellers:
• Hitch weighs just 6.5 lbs.
• Built with 4130 chromoly tubing
• Painted in satin black to coordinate with the Spyder chassis
– – – – – – – – – – – – – –
For More Info:Corbin2360 Technology WayHollister, CA 95023 (800) 538-7035www.corbin.com
Fuel-Cut EliminatorIvan’s Performance ProductsIvan’s new Fuel-Cut Eliminator cures abrupt, sometimes jerky throttle response
on Yamaha FZ-1s by electronically bypassing the bike’s fuel-cut command. The
fuel-cut eliminator also unleashes stronger midrange power.
– – – – – – – – – – – – – –
Sure Sellers:
• Enables the system’s sub-throttle to open faster, giving a mid-range
power boost
• Eliminates the loud pop often heard upon throttle re-application
• Comes with a one-year warranty
– – – – – – – – – – – – – –
Retail Price: $195.00
Tool PouchSaddlemen
Saddlemen offers easily accessible and affordable options for
carrying those important tools out on the road. Its Express
Cruis’n Large Tool Pouch features a smooth, clean style that
matches the Cruis’n line of saddlebags and sissy bar bags.
– – – – – – – – – – – – – –
Sure Sellers:
• Easy-open lid features a lockable twist-lock (lock
included) supplemented by a hook and loop
• Straps included for secure mounting
• Dimensions: 11”x3.5”x4.5”
– – – – – – – – – – – – – –
For more info:Ivan’s Performance Products175 N. Route 9W – Unit #1Congers, NY, 10920(845) 268-1212www.ivansperformanceproducts.com
– – – – – – – – – – – –
Retail Price: $29.95
– – – – – – – – – – –
For more info:Saddlemen17801 S. Susana RoadDominguez, CA 90221(800) 397-7709www.saddlemen.com
EssentialsP&A
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56 January 2010 www.MPNmag.com
Synthetic SaddlebagsPrice point is king these days, so Willie & Max has made three synthetic leather additions to its Revolution saddlebag line.
Sure Sellers:
• Three designs, grommetted, swooped or studded, in hard-mount or throwover style
• Hard-mount style fi ts most cruisers• Throwover bags have reinforced backs to provide stability, as
well as reinforced yokes for secure universal mounting above or below the seat
For More Info: Willie & Max Saddlebags, 4230 Clipper Drive, Manitowoc, WI 54220; (847) 356-7763; www.willieandmax.com
Extended Brake PedalsBe sure to stock up on SoftBrake's new extended brake pedals for 2008-2010 bagger H-Ds — and dont worry: the pedal can accept the factory rubber pads baring the hallowed H-D logo.
Sure Sellers:• Arm is 1 inch longer than stock, and the fulcrum has been adjusted
to match the later application • Three different pedal designs available: plain, slotted and
circle-punched• Made of steel, fi nished in chrome, and retailing at $149.95.
For More Info: SoftBrake, P.O. Box 7081, Norco, CA 92806; (800) 403-4989; www.softbrake.com
Birthday Suit“Easy Rider” recently saw its 40th anniversary and a release on Blu-ray, so Kerr Leathers marked the occasion with an offi cial replica jacket and vest.
Sure Sellers:• A limited, one-time offer to H-D dealers, with only 3,000 units
being manufactured• Units come with a certifi cate of authenticity signed by
Peter Fonda• Promotional posters and movie soundtracks are available
for in-store display or to sell individually
For More Info: Kerr Leathers, 63 Jefferson Ave., Salem, MA 01970-2913; (800) 994-5377; www.kerrleathers.com
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www.MPNmag.com January 2010 57
High-Performance CarburetorsAlong with the HSR42, Sudco offers the Mikuni HSR45 and HSR48 Carburetor Kits. The HSR45 is perfect for performance-modifi ed big twins, while the huge HSR48 is for the really big dogs.
Sure Sellers:• Offers the highest air fl ow possible while providing accurate metering,
more power and Mikuni’s renowned precision throttle response• 8-roller bearing fl at throttle slide assembly allows more airfl ow at full
throttle, while mixing more precisely at all throttle settings• High capacity fl oat bowl prevents fuel starvation even under full throttle
applications
For more info: Sudco International Corp., 3014 Tanager Ave., Commerce, CA 90040; (800) 998-3529; www.sudco.com
Lady LeatherThe RoadKrome Lady’s Talia Leather Jacket is a hot little number for year-around comfort and style.
Sure Sellers:• Premium grade “A” cowhide leather• Removable insulated liner• CE-approved shoulder and elbow protection
For more info: NHJ Powersports, 4141 W.126th St., Alsip, IL 60803; (800) 826-0001; www.nhjpowersports.com
Communication InnovationThe Boom! Audio Music and Intercom Kit adds front- and rear-communications ports for headphones and rider-to-passenger communication to Advanced Audio System-equipped H-D tourers.
Sure Sellers:• Discrete tank and rear fender pods with seven-pin plugs for
headphones and microphones allow the rider and passenger to communicate and listen to the same programming
• Rear port features a separate volume control• Enables high-quality bike-to-bike communications with the
purchase of CB communication module, wiring harness, and model-specifi c CB Antenna
For more info: Harley-Davidson Motor Co., 3700 W. Juneau Ave., P.O. Box 453, Milwaukee, WI 53201; (414) 342-4680; www.harley-davidson.com
High-Performance C
r ers.
or ger to
he nd model-
Ave., P.O.
Lady LeatherThe RoadKrome Lady’s Talia Leather Jacketis a hot little number for year-aroundcomfort and style.
Sure Sellers:• Premium grade “A” cowhide leather
R bl i l t d li
wwwwwww .MPPMPMPMPNmaNNN g.com January 2002 10 1 57
Carburetorskuni HSR45 and HSR48 Carburrete orororore-modifi ed big twins, while the
e providing accurate meteree ing,ision throttle responsebly allows more airfl ow at full all throttle settingsarvation even under full throttle
., 3014 Tanager Ave., Commm erere cece, ,m
Ca
MPN_Jan10_vtwin.indd 57 12/4/09 2:43 PM
58 January 2010 www.MPNmag.com
t
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