ICA GENERAL ASSEMBLYCAPE TOWN, SOUTH AFRICANOVEMBER 2013

Unite the World Through the Power of a Story

International Year of Cooperatives

Food Co-op Impact Study

My Co-op Rocks

Co+op Forest

Fundamentals

• Identify your target• Engage on emotion, not facts• Use multiple vehicles– In-store, print, web,

social media, video

• Make it turn-key for members• AND go direct to consumers

Contact Info

Robynn Shrader, CEONational Cooperative Grocers Assoc.

(NCGA)14 S. Linn St. Iowa City, IA 52240 USA001-319-466-9029, ext. 1101robynn.shrader@ncga.coop (or)jon.forgarty@ncga.coop