Lola McIntyre, M.M., Pianist | REALTOR®
Lola McIntyre, P.C. d/b/a McIntyre Music | d/b/a Mcintyre realtyfor CENTURY 21 Scheetz
Lola McIntyre, M.M., Pianist | REALTOR®
Lola McIntyre, P.C. d/b/a McIntyre Music | d/b/a Mcintyre realtyfor CENTURY 21 Scheetz
What’s All A-Twitter?What’s All A-Twitter?
Let’s Have Some Fun...
How Many Icons Can You Identify?
Let’s Have Some Fun...
How Many Icons Can You Identify?
Web 1.0 ~ Static to InteractiveIn 1999...
Hyperlinks were importantA web site with a sound file was special
The beginnings of niche marketing and the rise of garage businesses were taking hold
Web 1.0 ~ Static to InteractiveIn 1999...
Hyperlinks were importantA web site with a sound file was special
The beginnings of niche marketing and the rise of garage businesses were taking hold
Web 2.0Web 2.0
Web 2.0 term, took hold at the O’Reilly Media 2.0 Conference in 2004
Further References: Web 2.0 (Wikipedia) http://en.wikipedia.org/wiki/Web_2.0
What is Web 2.0? http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
Web 2.0 term, took hold at the O’Reilly Media 2.0 Conference in 2004
Further References: Web 2.0 (Wikipedia) http://en.wikipedia.org/wiki/Web_2.0
What is Web 2.0? http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
Comparison chart from “What is Web 2.0?”, O’Reilly, cited below.Comparison chart from “What is Web 2.0?”, O’Reilly, cited below.
Social Networking Peer Editing
BlogsReal Simple Syndication RSS
(Due to exponential growth of the web as a user-formed application, to call the above List and their respective Icons “abridged”, is an understatement!)
Social Networking Peer Editing
BlogsReal Simple Syndication RSS
(Due to exponential growth of the web as a user-formed application, to call the above List and their respective Icons “abridged”, is an understatement!)
Early, Familiar Examples:Amazon.com | Wikipedia | EBay
Web 2.0 is the next phase of the internetThe application continually evolves with use by its users
“Others who selected what you like, also like ...”“Write a Review and share with others...”
Early, Familiar Examples:Amazon.com | Wikipedia | EBay
Web 2.0 is the next phase of the internetThe application continually evolves with use by its users
“Others who selected what you like, also like ...”“Write a Review and share with others...”
Web 3.0?Web 3.0?
Many are attempting to define itMany are attempting to coin a new
descriptive word
Many are attempting to define itMany are attempting to coin a new
descriptive word
But all agree...But all agree...
Web 3.0Web 3.0
We are at a PRECIPICEWe are at a PRECIPICEWe are at a PRECIPICEWe are at a PRECIPICEVideo and sound on next slideVideo and sound on next slide
The web is only 5,000 days young.Let’s speculate about the next 5,000 days...
Listen to Kevin Kelly at the EG 2007 Conference from this TedPartnerSeries video
Cast your DiggIt Vote Here:http://digg.com/general_sciences/TED_Predicting_the_next_5_000_days_of_the_web
Original Source:http://www.ted.com/index.php/talks/kevin_kelly_on_the_next_5_000_days_of_the_web.html
The web is only 5,000 days young.Let’s speculate about the next 5,000 days...
Listen to Kevin Kelly at the EG 2007 Conference from this TedPartnerSeries video
Cast your DiggIt Vote Here:http://digg.com/general_sciences/TED_Predicting_the_next_5_000_days_of_the_web
Original Source:http://www.ted.com/index.php/talks/kevin_kelly_on_the_next_5_000_days_of_the_web.html
Web 2.0 Marketing Strategies Slide 8Greater Indianapolis Referral League Summit
August 24,2008 | Renaissance Marriott North | Indianapolis, INLola McIntyre, M.M., REALTOR®
CENTURY 21 Scheetz | A top-tier Century 21 Brokerage | Indiana USA
Web 2.0 Marketing Strategies Slide 8Greater Indianapolis Referral League Summit
August 24,2008 | Renaissance Marriott North | Indianapolis, INLola McIntyre, M.M., REALTOR®
CENTURY 21 Scheetz | A top-tier Century 21 Brokerage | Indiana USA
Get Me Started Boot CampEmerging on-line Communication Strategies
Get Me Started Boot CampEmerging on-line Communication Strategies
Getting Started . . .Getting Started . . .
Set up a LinkedIn Account
http://www.linkedin.com
•Write Your Profile•Upload a Photo
Set up a LinkedIn Account
http://www.linkedin.com
•Write Your Profile•Upload a Photo
Contact your Wireless Phone Service“Do I Have Text Messaging?”“What Would It Cost For
Unlimited Messaging?”
Contact your Wireless Phone Service“Do I Have Text Messaging?”“What Would It Cost For
Unlimited Messaging?”
Set up a Twitter AccountFollow Your FriendsSearch for others to
followSend texts to mobile
phone
Set up a Twitter AccountFollow Your FriendsSearch for others to
followSend texts to mobile
phone
iGoogle
Set up iGoogleTabs can be shared
Determine different tabsDownload Google Reader
Think of a topic or client’s topic
Find a site with a news feed
Send RSS to that iGoogle tab
iGoogle
Set up iGoogleTabs can be shared
Determine different tabsDownload Google Reader
Think of a topic or client’s topic
Find a site with a news feed
Send RSS to that iGoogle tab
Find a Blog Host
• If you already have a web site, check to see if your host plan supports a Blog•If you do not have a web site, consider beginning with an easy start•Look for good blog examples in your field•Study your competitors’ blogs•Take your time setting up your own blog
Find a Blog Host
• If you already have a web site, check to see if your host plan supports a Blog•If you do not have a web site, consider beginning with an easy start•Look for good blog examples in your field•Study your competitors’ blogs•Take your time setting up your own blog
Download iTunes
• Go to iTunes Store• Search Web 2.0 in:
•Podcasts•Videocasts•iTunes U
• Listen to current topics via your computer• Invest in an iPod
• Listen & learn in car, at the gym, etc.
Download iTunes
• Go to iTunes Store• Search Web 2.0 in:
•Podcasts•Videocasts•iTunes U
• Listen to current topics via your computer• Invest in an iPod
• Listen & learn in car, at the gym, etc.
Marketing Readiness Watch
Marketing Readiness Watch
Studio 2.0 Strategies Readiness Watch
All Plugged in with web as applicationStorage on-line instead of own computer
Mobile ComputingMutual SharingMulti-User Blogs
Virtual Worlds for Business Use
Just as the iPod changed culture,So too, will the iPhone change our world as we knew it
Studio 2.0 Strategies Readiness Watch
All Plugged in with web as applicationStorage on-line instead of own computer
Mobile ComputingMutual SharingMulti-User Blogs
Virtual Worlds for Business Use
Just as the iPod changed culture,So too, will the iPhone change our world as we knew it
Implications...
In the 1930’s people gathered around the family radio
In the 1940’s my mother’s living room carpet had worn spots where the neighbors gathered to watch boxing on television
In the 1960’s our family gathered around a neighbor’s tv to watch Walt Disney on a Sunday evening... in color
In 1985, William “Russ” McIntyre invented the Universal Remote Control, with patented ‘smart’ ‘Learning’ feature
In 1997, our family members took turns at the family desktop computer
In 1998 both my husband and myself had our own cell phones
In 2004, all our family members had minicomputers on us at all times
In 2009, we owned ‘smart phones’ with Instant Messages & Emails being sent & answered directly from our phones
Implications...
In the 1930’s people gathered around the family radio
In the 1940’s my mother’s living room carpet had worn spots where the neighbors gathered to watch boxing on television
In the 1960’s our family gathered around a neighbor’s tv to watch Walt Disney on a Sunday evening... in color
In 1985, William “Russ” McIntyre invented the Universal Remote Control, with patented ‘smart’ ‘Learning’ feature
In 1997, our family members took turns at the family desktop computer
In 1998 both my husband and myself had our own cell phones
In 2004, all our family members had minicomputers on us at all times
In 2009, we owned ‘smart phones’ with Instant Messages & Emails being sent & answered directly from our phones
Implications...
For the first time in historycommunication has become individualized
Project Tomorrow CEO, Julie Evans, stated at the Independent Colleges of Indiana Technology Summit 2008 that over 40% of second graders say they have regular access to mobile devises
...and our kids say they have to power down to go to school
The Net Generation (born on or after 1982) says Email is not their communication devise, it is merely a transportation system - a way
to attach and send an assignment to their teacher. Instant messaging is their communication systemt.
Implications...
For the first time in historycommunication has become individualized
Project Tomorrow CEO, Julie Evans, stated at the Independent Colleges of Indiana Technology Summit 2008 that over 40% of second graders say they have regular access to mobile devises
...and our kids say they have to power down to go to school
The Net Generation (born on or after 1982) says Email is not their communication devise, it is merely a transportation system - a way
to attach and send an assignment to their teacher. Instant messaging is their communication systemt.
The tail wags the dog.
It is time to rethink how we do business.
“Step on to the footbridge...”
The tail wags the dog.
It is time to rethink how we do business.
“Step on to the footbridge...”
Studio 2.0 Engagement Ideas
Studio 2.0 Engagement Ideas
All We Need Is a Beginning
Linked InFacebook
Smaller IndianaTwitter
Your Own Blog or Web Site
All We Need Is a Beginning
Linked InFacebook
Smaller IndianaTwitter
Your Own Blog or Web Site
How Are They Different From Each Other?
Linked In is - Rolodex Meets Job FairFacebook is - Class Reunion
Smaller Indiana is - Artists’ CircleTwitter is - Post Concert Reception
How Are They Different From Each Other?
Linked In is - Rolodex Meets Job FairFacebook is - Class Reunion
Smaller Indiana is - Artists’ CircleTwitter is - Post Concert Reception
Studio 2.0: Attract Brand & EngageStudio 2.0: Attract Brand & EngageBroaden & deepen your digital footprint
Set-up a simple profile on a favorite on-line ‘COMMUNITY’Be the EXPERT!•Blog About Your Musical Passions•On Your/Other Blogs,•Twitter, FB, LinkedIn Updates•Start Your Own Group on Smaller Indiana & LinkedIn•Create a Facebook Fan Page•Create a YouTube Channel
•Offer Video Practice Tips•Weekly 3 minute monologues about favorite composer•Interview others
•Ask your students to ‘Friend’ you on Facebook & Dialogue•Learn from others
•Search for live feeds about your favorite topics•http://search.twitter.com
•then search term by placing a # before the term (#Mozart)COLLEGES
•See me about Building Music Department SEO to Attract Incoming Music Majors & Focus Graduate School Radars About Your Programs & Graduates
•Raises departmental google search results for school, department, & Student Events
Broaden & deepen your digital footprintSet-up a simple profile on a favorite on-line ‘COMMUNITY’Be the EXPERT!•Blog About Your Musical Passions•On Your/Other Blogs,•Twitter, FB, LinkedIn Updates•Start Your Own Group on Smaller Indiana & LinkedIn•Create a Facebook Fan Page•Create a YouTube Channel
•Offer Video Practice Tips•Weekly 3 minute monologues about favorite composer•Interview others
•Ask your students to ‘Friend’ you on Facebook & Dialogue•Learn from others
•Search for live feeds about your favorite topics•http://search.twitter.com
•then search term by placing a # before the term (#Mozart)COLLEGES
•See me about Building Music Department SEO to Attract Incoming Music Majors & Focus Graduate School Radars About Your Programs & Graduates
•Raises departmental google search results for school, department, & Student Events
MTNA 2.0: Attracting &
Engaging Today’s Music Students
MTNA 2.0: Attracting &
Engaging Today’s Music Students
Presented to IMTA Convention 2009 Indiana Music Teachers Association is the State
Chapter of theMusic Teachers National Association (MTNA)
MTNA 2.0: Attracting & Engaging Today’s Music Students
By
Lola McIntyre, M.M. Pianist | REALTORLOla McIntyre, P.C. d/b/a McIntyre Music d/b/a McIntyre Realty for CENTURY 21 Scheetz
Presented to IMTA Convention 2009 Indiana Music Teachers Association is the State
Chapter of theMusic Teachers National Association (MTNA)
MTNA 2.0: Attracting & Engaging Today’s Music Students
By
Lola McIntyre, M.M. Pianist | REALTORLOla McIntyre, P.C. d/b/a McIntyre Music d/b/a McIntyre Realty for CENTURY 21 Scheetz
