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November 13, 2013
Welcome
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Proactive Digitisation Strategies To Maximise Revenue Growth
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Eamonn Ryan, Commercial Director, HambisanaAvoiding The Pitfalls When Integrating Multi-Network Services In Africa Nick Ruczaj, VP Business Development EMEA, VubiquityMaximising On Demand Business Models in Africa
Steve Christian, VP Marketing, VerimatrixSecuring Revenue Across Hybrid Networks In Africa
Questions & Answers
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Avoiding The Pitfalls When Integrating Multi-Network Services In Africa
Eamonn RyanCommercial Director, Hambisana
Planning
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1. You NEED Solid Project Management
Planning
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2. Don’t underestimate the technical skills needed!
Technology
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3. Choose technology wisely
Technology
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4. Take Vendor management seriously
5. Plan how you will monitor QoS from the outset!#multinetwork #africacast
Monitor & Measure
Remember…
1. Project management is essential2. Don’t underestimate the technical skills
needed3. Choose technology wisely4. Vendor management is essential 5. Measure and monitor
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Thank [email protected]
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Maximising On Demand Business Models in Africa
Nick RuczajVP Business DevelopmentVubiquity
How do I maximise On Demand?
What are the key lessons Vubiquity sees across its 280+ operator customers around the World in terms of maximising your TV business and using TV to support other core revenue streams
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1. It’s a Multiscreen World…
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2. Bundling TV Reduces Churn
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Churn levels among subscribers to different product bundles
(source: JP Morgan)
0
5
10
15
20
25
30
3533%
18.5%16.5%
7.8%
50% Churn Reduction
1-Play 2-Play 3-Play 4-Play
3. Bundle SVoD to head off cord cutting
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4. Invest wisely on new services
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6260
55
47
40
333030
1410
VUBIQUITY U.S. Customer Survey: December 2012
Q. “Whether or not you actually use the following services or channels, how valuable are they to have availableto you for your TV service?”
[Scores represent 8-10 Value]
Overall, VOD ranks #1 in terms of value by pay TV subscribers
5. Support all business models for content
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How do I maximise On Demand?
1. It’s a multiscreen world2. Bundling TV reduces churn3. Bundle SVoD to head of “cord cutting”4. Invest wisely on new services5. Support all business models for content
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Securing Revenue Across Hybrid Networks in AfricaSteve ChristianVP, Marketing Verimatrix
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The Pervasive Video Service
Complete ServiceRights Management
Linear IP Delivery
“Super-domain”Inside a Household
Hybrid Wireless devices
On-demand & Catch-up IP Delivery
Smart TVBroadband AP
Head End
and..Beyond
Linear RF Delivery
HD STB
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Economics Favor Hybrid ServicesUnicast streaming technologies and economies of scale improving relative to broadcast (Decieux)But:
Incremental cost per household and per service hour overwhelmingly favor broadcastUniversal high bandwidth Internet delivery beyond capacity of any current infrastructure
2008 2009 2010 2011 2012$0.000
$0.050
$0.100
$0.150
$0.200
$0.250
Large
Largest
Satellite
Approx cost per GB video service delivered (CDN estimates from Dan Rayburn cdnpricing.com)
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The Post-smartcard EraShifting threat models
Content redistribution instead of smartcard/STB cloning Improved technology price and flexibility
Low cost SoCs support advanced security features Increased deployment of hybrid delivery networks
Transition to IP and 2-way networksNeed for CE device support
Home gateway instead of parallel in-home multi-STB distribution
results in
Decrease in value of smart card security Need for flexible and integrated HW & SW security solution
Decrease in value of smart card security Need for flexible and integrated HW & SW security solution
24
Full VCAS™ Multi-network SolutionVCAS Head-end
(VCAS Single Security Authority) Video Head-end Delivery Networks ViewRight Clients
RF Broadcast Network
Internet/Broadband
ViewRight STB
ViewRight Web for Connected
TV/STB
ViewRight PC/Mac
ViewRight Web for iOS
ViewRight Web for Android
Key & control data
On-demand Content
Operator Management
Interface
Verimatrix
Mobile 3G/4G
Linear Content
Key & control data
IP Return Path
Managed IP Network
3rd Party Playersand DRM
Environments
MultiplexersScramblersModulators
EncodersEncryptors
VOD Servers
Broadcast CSM(DVB One-way)
IP CSM(IPTV & IP-Hybrid)
Adaptive CSM(HTTP Live Streaming)
Adaptive CSM(MPEG-DASH)
PlayReady (Smooth
Streaming)
Marlin(DECE/UV)
Entitlements DBSMS/
Middleware
EntitlementsDatabase
What is Uniquely African?
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Mobile vs. wire line broadbandPay TV vs. FTANo pan-continent coordinated timelineScale of opportunityLocal partner dynamic
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Questions ?