Download - Muscle Milk Pitch
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Eric Nachman, Lauren Schuil, Justin Keeling, Nicholas Wright,
Steven Weingarten, Melanie Harris
High School Initiative
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Why Are We Here?
• 7.2 million participants of HS sports in 2006
• 80% participation increase since 1972
• Extremely brand loyal• Developing lifelong buying patterns• Capitalize on early adopters• Active and healthy lifestyle
“Develop consumers when they’re young!”
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How Do We Make MUSCLE MILK a “Must Have” Product?
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MUSCLE MILK All American Team
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All American Team
• Recognition of best athletes across country
• All major sports included• Showcased on www.musclemilk.com• Prize packs awarded to all recipients
Branded gear Muscle Milk coupons for entire team Walking brand ambassadors
• Minimal costs to activate
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High School Powerhouses
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High School Powerhouses
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MUSCLE MILK Athlete of the Month
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Athlete of the Month
• Encourage nominations across the country• Submissions include bio and video• Posted on www.musclemilk.com• Advertised & showcased in ESPN Rise
7,000 HS distribution >1 million readers per issue
• Prize Packs Branded gear Muscle Milk coupons for entire team Walking brand ambassadors
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MUSCLE MILK Skills Competition
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Do You Have What it Takes to be a MUSCLE MILK Champion?
• Regional competitions in select locations CA, NY, FL, TX, MA, OH, AZ
• Product, coupons and branded giveaways• Muscle Milk celebrity athletes• Tournament format• Grand Prize: $2,500 scholarship
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Varsity.com SponsorshipWhat’s that
Spell?MUSCLE MILK
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What is Varsity.com?
• #1 cheerleading organization in America
• Over 1,000,000 participants• 90,000+ unique visitors per month*• Leverage brand recognition• Sampling teams • Elite sponsorship roster
Gatorade Asics Nike
* source: statsaholic.com
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MUSCLE MILK Honor Roll
• Located at www.musclemilk.com• Interactive program• User enters personalized information• Workout plan, nutritional guide and
corresponding Muscle Milk products
• Reward system• Data collection• Market research
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Media Buy Strategywww.maxpreps.com• Nations largest HS sports website• 2.5 million visitors per month• “Every team, Every Game, and Every
Player.”www.highschoolsports.net• Second largest HS sports website• 1 million visitors per month• “My School. My Teams. My World.”
* source: statsaholic.com
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THANK YOU!