Tuesday, April 23

Museum Website Development

• Responsive

• Adaptive

• Mobile Optimized

• Geo-Location

TrendsDesigning for Mobile

TrendsShift Toward HTML5

* Source: www.piehead.com

• Optimized for touch screens• Quick and easily accessible• Contain short, bite-sized bits of info

TrendsApp-Like Widgets

• Optimized for social sharing

• Short, quick, compelling way to communicate

• Brand building and engaging

TrendsInfographics, Illustrations, and Animations

TrendsVideo Domination

• Will become the primary driver of SEO

TrendsParallax Scrolling

“Sticky” Navigation

Trends

• Intuitive

• Engaging

• Dynamic

***To Be Effective, A Website Must Be:

• Open source

• Distributed authorship

Best PracticesContent Management System

• Simplify and prioritize navigation

• Encourage self-identification

• Quick links

• Site search

• Footer

Best PracticesUser-Friendly

• Uncluttered homepage

• Dynamic feeds

• YouTube

• Interactive features throughout

Best PracticesContent Strategy

• Calls-to-action throughout

• “Join” button

• Contrast and appear “clickable”

• Multiple pathways to reach membership pages

Best PracticesConversion Focus

• Identify navigation weaknesses

• See what they’re drawn to

• Watch them engage with interactives

Where To Start?Usability Testing

• In-page analytics

• Browser and device

Best PracticesGoogle Analytics

• Google Goals

Best PracticesConversion Tracking