Download - Music video 1
From MTV to Youtube
Outline of the Session
• history of music promo: from early origins
• How to analyse a music promo
• Ten Tips for making your own music promo
• Task over lunch
• later: Liz Kessler (Producer) on the industry now
• Corin Hardy (Director) - show his work and talk about it
What is a Music Video?
• lasts the length of the song (but sometimes longer)
• features the artist (but not always)
• can tell a story (but doesn’t have to)
• needs to be visually memorable and worth repeat viewings
1930s experimentation
Soundies
Scopitones
scopitones
1960s
1960s
1970s
MTV1981
Madonna
Michael Jackson
50 Cent
Jay-Z
Method of analysis(from Andrew Goodwin)
• Genre characteristics
• Visuals relationship with Lyrics and Music
• Need to sell artist as star
• Voyeurism/looking
• Intertextuality
Genre
Visuals relationship with lyrics and music
Star image
Voyeurism- the ‘look’
Voyeurism- the ‘look’
Intertextuality
Intertextuality
Mashup
Machinima
Lego
Prisoners
WorldWideWebCam
recent low budget: ‘Cellophane Sky’ by The Turnback
iPhone video
summing up
• a long history
• roles of technology and money
• conventions and characteristics
• viewing contexts- where and how we watch
From MTV to Youtube