Download - My NHS Online tool
Partners in improving local health
MY NHS
3 March 2014
Sam HarrisonSenior Comms & Engagement Manager, NECS
Partners in improving local health
Content
• What is MY NHS?• History • Current usage• The future – NHS England CSU Field
Force work in partnership with CMCSU
Partners in improving local health
What is MY NHS?
• Product of Membership Engagement Services
• Currently used by a range of organisations across the country
Partners in improving local health
Historical use in the North East
• Commissioning in Teesside• Database of local people interested in
health who wanted to get involved• Used widely for ongoing engagement and
formal consultations• By health service commissioners
Partners in improving local health
What can it do?
• A sophisticated engagement tool that integrates a content management system tool
• It uses advanced ‘market research techniques’
• Stores people’s names, addresses, how they want to be communicated with, holds records on events attended etc
Partners in improving local health
What can it do?
• Range of communication methods– SMS– Sends and records emails sent/responded to – Hard copy mailing
• Accredited under Data Protection legislation• Code of conduct of the Market Research
Society
Partners in improving local health
Example area – North Tyneside
Partners in improving local health
Example area – age
Partners in improving local health
Example area – ethnicity
Partners in improving local health
Example area – occupation
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• Two year engagement project until September 2015 funded by the CCG – working with Durham Community Action – to recruit and engage people in the Durham area
http://www.durhamrcc.org.uk/projects.html/1/
Partners in improving local health
Partners in improving local health
How it’s being used now
• Commissioning intentions• Call to Action• Currently being used / actively recruited to by 3
CCGs• Agreed roll out to a further 8 clinical commissioning
groups in the North East • Proposed campaign starting in spring 2014 for
recruitment in Northumberland, Tyne and Wear area
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2014/15CSU ‘Field Force’ programme
• Phase 1: offer of set up to other North Region clinical commissioning groups and area teams
• Phases 2 & 3: includes working with groups, a range of development work on digital and on-line innovation, reflecting NHSE ‘Transforming Participation’ direction of travel
North of England Commissioning SupportCheshire and Merseyside Commissioning Support UnitWorking together to deliver better outcomes
Working Smarter for Better Health
