Download - My Thesis Defense Presentation
Thesis Defense Presentation
December 1, 2008David Onoue
Hi! My NameIs Stuart
Hi! My NameIs Sue
1st Date
I’m great at…
One-way conversation
• Himself
I’m great at…
One-way conversation
• Himself
• Benefits
I’m great at…
One-way conversation
• Himself
• Benefits
• “Sizzle”
And I can…
blah, blah, blah
Awkward Silence
Hi! My NameIs Seth
Hi! My NameIs Samantha
1st Date
So tell me aboutyourself?
Well…
Two-way conversation
So tell me aboutyourself?
Well…
• Finding out more
Two-way conversation
So tell me aboutyourself?
Well…
• Finding out more
• Finding a common interest
Two-way conversation
So tell me aboutyourself?
Well…
• Finding out more
• Finding a common interest
• Gaining TRUST!
Two-way conversation
I had a greattime!
Me too!!!
Dating More
“Consumers are like roaches...you spray them
and spray them and after a while it doesn’t work anymore. We develop
immunities.”-Naomi Klein
Clutter Crisis
With Even More Clutter
Conversation have become markets
Conversations Matter
Relationships
Consumer Experience
ON SUNDAYS THEY WORSHIP HARLEY,
GOD OF THE OPEN ROAD.
How do people develop relationships?
Do conversations really matter?
Method
Questions
• Approaching people
• Dating
• Conversations they’ve had
• Good and bad dates
• Favorite companies
Results
Conversations matters because...
that’s how people develop relationships
Social Penetration Theory
Sell the “sizzle” not the steak
WRONG!
Engage in conversations
Find a common ground
Offer something similar to who they are
•“To me they fit my personality”
•“I guess they have a lot of cool things and I want to be cool”
•“It kind of fits my lifestyle...”
Limitations
• Sample Group’s Ethnicities
• Amount
• Not all were in current relationships
Future Studies
• Study an organization like Harley-Davidson or Apple
• Look at dating behaviors
Thank You
Questions?