Download - NAPCP April Newsletter 2016
N A P C P N e w s l e t t e r A p r i l 2 0 1 6 | 1
Industry News &Announcements,
Workshops,Updates andmuch more!
INSIDESee the newest items inthe NAPCP Store!
N A T I O N A L A S S O C I A T I O N O F P R O F E S S I O N A L C H I L D P H O T O G R A P H E R S
LATESTThe
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FeaturingKeri Meyers of
Keri MeyersPhotography
B Y NA P C P
I N S P I R ED
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The arrival of April may mean great weather and endless fun, but it also
means it’s time for spring cleaning. As you get into the nitty gritty, don’t forget to
focus on your business too. Rid yourself of any practices that aren’t working and
revitalize your plans to ensure great success for the future!
Step one is simple – finalize a spring marketing plan. If you haven’t gotten
around to it yet, have no fear! The new Spring Postcard Marketing Pack is online
in the NAPCP store and is a great tool to use with Mother’s Day sessions, spring
mini-sessions and other photography events you have planned for the coming
months.
Looking even further ahead, we invite you to save the date for the next
Gathering on May 11. Being plugged in to your local NAPCP group and participating
in photography fellowship will provide both inspiration and encouragement –
two things any successful businessperson needs. Topic details will be announced
soon, but be prepared for an interactive session!
If you want to learn a thing or two about how to really excel at being plugged
in, this month’s featured photographer knows a thing or two! Specializing in
newborn portraits, we are delighted to introduce Keri Meyers of Anthem, Ariz.
A teacher by trade, Meyers uses her nurturing foundation to make each client
and session feel special and rewarding. In addition to being her own boss and
an active member of NAPCP, she’s a mom to two young boys (and dog Silver!),
running enthusiast and lover of the outdoors!
Enjoy this month’s issue, friends!
Hello friends!
Cheers!The NAPCP Team
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Pg. 6...............Featured Photographer: Keri Meyers
Pg. 22 ............................Camera Bag Essentials
Pg. 29.............................Apply For Membership
Pg. 30..............Video Interview Series: Sarah Petty
TABLE OF CONTENTS
Pg. 4 ..............................NAPCP GatheringsPg. 5 ..............................News & Announcements
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#NAPCPGATHERINGS
Don't forget to mark your calendars for next month's #NAPCPGATHERINGS. We are
looking forward to seeing you all there! Click here for more information about our
ambassadors and to stay updated on locations in your area.
S A V E T H E D A T e | M a y 1 1 t h
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NEWS & ANNOUNCEMENTS
We hope that everyone will continue
to partake in our NAPCP Facebook
Community page! Join now and get
involved with the latest discussions,
trending topics, news and updates,
and much more! Click here to
request to join today!
Facebook Community
If you are in the market for fresh,
new photography templates and
creative client gifts, be sure to hop
on over to the NAPCP store! We are
constantly adding new products to
help make the design side of your
business a little less stressful! Did
You see our Spring Art Prints and our
Spring Postcard Pack? Click here to
get yours now!
Napcp Store
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FEATUREDPHOTOGRAPHERK E R I M E Y E R S
Images by Keri Meyers of Keri Meyers Photography
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his month’s featured photographer is Keri Meyers of Keri
Meyers Photography! A former teacher turned entrepreneur,
Meyers is one of the most highly sought-after newborn
photographers in her field. Her client list includes celebrities
such as Vince and Kayla Vaughn, Megan Fox and AJ Cook. In
addition to running her own business, she is a co-founder
of Newborn Photography, an online community dedicated to
supporting and encouraging newborn photographers across
the world. In her free time, she enjoys running, family time
and being a self-proclaimed Starbucks addict.
T
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1. Started photographing? In High School
2. Officially opened business? 2008
3. Favorite camera? Nikon D700
4. Lens of choice? 35mm for studio, 70-
200mm and 16mm fisheye outdoors.
5. Favorite Lab? Millers
5. Favorite Framer? Organic Bloom
BEHIND SCENES
Keri Meyers
AT A GLANCE WITH
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6. Favorite subject to photograph? Newborns and expecting mothers.
7. Favorite musician? Tim McGraw
8. Favorite movie? Hope Floats
9. Recent Favorite Read? Who has time to read?
10. Favorite Client Product? Millers Signature Albums
11. 3 things you can't live without? Family, outdoors, and running.
BEHIND SCENES KERIMEYERSAT A GLANCE WITH
F L I P T H E P A G E F O R O U R E X C L U S I V E I N T E R V I E W W I T H K E R I !
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Tell us your story. How you started your photography, brand, and how your
business has changed since you began. My journey with photography started in
high school. I took a class and fell in love with it. I didn’t do much with it other
than just snap pics for myself. I love being outdoors and taking in beautiful
landscapes, so that was my first photography passion. It was always a hobby as
my full time job was teaching a classroom of 5th graders.
After the birth of my first son in 2007, like many, I fell in love with photographing
him. Then 14 short months later my second son came along and I decided to take
time off from teaching to stay home with my boys. This time not only allowed
my to be with my boys, but it also gave me the opportunity to really explore my
new passion for photographing babies and children.
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It wasn’t long before I was taking on part time sessions. I officially started my
photography business in 2008 and never went back to teaching grade school.
When I started my business I dabbled in weddings and seniors, but very
quickly realized that my niche was newborns, maternity and children. After a
couple of years in business I started getting inquiries for mentoring. I started
mentoring photographers from all over the world in 2010 and continue to do
so in my Phoenix studio as well as through my Online Newborn Mentoring.
I’ve met many wonderful photographers through mentoring, many of whom
have turned into great friends.
In 2012 I cofounded NewbornPhotography.com, a community for newborn
photographers, with friend and business partner, Jennifer Blakeley. Jennifer
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came to mentor with me and we became fast friends. It is so rewarding
for us both to help other photographers grow through this wonderful and
positive community.
You have celebrity clients. Tell us about how doing business might
be different with these families. Jennifer and I work together (www.
keriandjen.com) to photograph celebrities. It is much easier and less
stressful to work as a team to photograph these high profile clients. We offer
newborn, maternity and children’s portraiture for our celebrity clientele.
We typically fly to them and photograph them in their homes and/or on-
location near their current working environment. Our celebrity clients are
a joy to work with and we treat them just as we would our non-celebrity
clients. While they may be celebrities, they are no different than other new
parents trying to figure out life with a new baby. Many of our clients allow
us to share their images, while others prefer to keep them private, which
we complete respect and understand in their line of work. Some of our
past clients include AJ Cook (Criminal Minds), Megan Fox (Teenage Mutant
Ninja Turtles), Donald Trump Jr., Ian Zeiring (Sharknado), Simon Helberg
(Big Bang Theory) and Vince Vaughn.
Part of your business is in product: actions, tutorials, templates. Will you
tell us a little bit about how you expanded your business in this way? I
started my online shop shortly after I began mentoring. It started with
actions and then grew into templates, overlays, and more. I love using
my actions because it really speeds up my workflow. I have worked with
some great designers over the years to create some really fun templates for
photographers. It’s just one more creative outlet for me.
What are some of your personal and professional goals this year?
Professionally, I want to continue to grow my clientele and develop more
meaningful relationships with my clients. I moved from Seattle to Phoenix
nearly two years ago and left behind a wonderful clientele. Moving to
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Thank you so much Keri!
Phoenix meant building a whole new clientele, but it has been a great move for
both my business and our family.
Personally, I want to be the best mom, wife and friend I can be. I want to create
memories with my husband and family. With our busy lives and social media,
we often lose that real and authentic connection with others. My goal is nurture
the friendships that I have and take time to show others how much I appreciate
them.
To see more of Keri's work, please visit her site here!
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F O R M A I N TA I N I NG A W O R K- L I F E B A L A NC E | BY K E R I M E Y E R S
Three Tips
1- Family First. Don’t be afraid to say no to bookings, speaking engagements,
meetings, etc. if it is going to keep you from important family time or
events. My husband and I try to schedule time away for our family as often
as we can. Our kids are only going to be young for so long and we want to
create as many memories together as we can.
2- Schedule time for YOU. Make time to do things for yourself that doesn’t
involve work. Get your nails done, read a book, go hiking, spend time with
friends, etc.. For me, it’s running - running keeps me sane.
3- Stick to work hours. Set work hours and stick to them. It is too easy
to get sucked into work with it being so easily accessible. I try not to
schedule sessions on weekend (unless it is unavoidable) as that is our only
uninterrupted time together as a family.
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BODY: NIKON D700 | LENSES: 70-200MM 2.8, 24-70MM 2.8, 60MM 2.8, 35MM 1.4, 16MM 2.8 | BAG: KELLY MOORE "TWO SUES"EXTRAS: BABY SHUSHER, HAND SANITIZER, IPHONE, IPHONE STAND, JOURNAL & PEN, BUSINESS CARDS, CAMERA STRAP - MADE WITH LOVE SCARF STRAP
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CAMERA BAGESSENTIALSW I T H K E R I M E Y E R S
BODY: NIKON D700 | LENSES: 70-200MM 2.8, 24-70MM 2.8, 60MM 2.8, 35MM 1.4, 16MM 2.8 | BAG: KELLY MOORE "TWO SUES"EXTRAS: BABY SHUSHER, HAND SANITIZER, IPHONE, IPHONE STAND, JOURNAL & PEN, BUSINESS CARDS, CAMERA STRAP - MADE WITH LOVE SCARF STRAP
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BEHIND SCENESWe asked Keri to give us a peek into her busy day to day life with a few of her favorite Instagram captures. Enjoy a behind the scenes look at some of her favorite moments!
BEHIND SCENES WITHKERI
MEYERS
We asked Keri to give us a peek into her busy day to day life with a few of her favorite Instagram captures. Enjoy a behind the scenes look at some of her favorite moments!
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NEW
C L I C K H E R E TO V I S I T T H E N A P C P STO R E
O U R S P R I N G
M A R K E T I N G B U N D L E
I S F U L L O F P R O D U C T S
T O K E E P Y O U
C E L E B R AT I N G ' T I L
S U M M E R !
PostcardPack
SPRING
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H O O R A Y F O R S P R I N G
M A R K E T I N G B U N D L E
Art PrintsFRESH
After the success of our Fall Marketing pack, we’re launching a Spring
and Summer inspired collection dedicated to engaging your returning
clients. Our friends at Artifact Uprising have partnered with us on these
templates to make unique, customized and memorable marketing pieces
to remind your clients to book this Spring. Check them out here!
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please visit napcp.com or email us at [email protected] with questions or inquiries.
MembershipInterested in applying for
membership? Learn more
about the benefits of a NAPCP
membership on our site!
Directory
Looking for a photographer in
your area? Visit our exclusive
NAPCP Member Directory on
the site today!
DIRECTORYAPPLY NOW
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KA
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NAPCPIssue 42