Download - National Apartment Association 2011
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It’s All About the Connections!
Making the Connections through Marketing and Speaking the Language
of Today’s Student!
Presented by:Kim Cory and Dan Oltersdorf
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For Building a “REAL” Community
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For Building a “REAL” Community
The Rules:
1.Building relationships and community2.Enhancing online marketing3.5 Tips for attracting students with social media4.Catering to mom and dad5.Making the University your partner
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It Starts With…Building Lasting Relationships
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Community. Connection.
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So you want students and their friends to like you?
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“Fore”
Time To Get Ahead
Of The Game!
Stand Out From The Crowd
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What Makes YOUR Brand Different?
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Do you have an App… for that?
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Mascots
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Mascot Facebook Page
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Five Tips for Attracting College Students Through Social Media
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1. Make It Personal
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How Involved Are You?
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Tweets from Dan @CAonDuty
We don’t want to
talk to a Logo!
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Who Is On Your Team?
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2. Keep It Real
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Most Searched: Google #1YouTube #2
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It’s Closer Than You Think
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Scrapbooking Photos Through Video
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3. Deliver Exclusivity
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Want to be a keystone?
Just submit a
3-5 minute video on why
you think you'd be great for the
position!
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Everyone Wants to feel Important….It’s All About ME!
#educonf11H1 uvbeat.com
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http://www.liveskybox.com
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Cable is out…Netflix Streaming
and HULU are IN!!
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4. Showcase Experience
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It’s the
Experience that creates
BUZZ!
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5. Stay Ahead of the Curve
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QR Codes:
ContestsLink to mobile websitesTextSignageBusiness Cards
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‘Millennials’ An Always On,Texting Generation
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Don’t Call Me, I Won’t Call
You!
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Text A Resident
• Resident Events• Emergencies or Alerts• Campus Deals• Renewal Promos• Facebook Contest
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Who Wants to Win an Ipod Nano?
Text: HouseRules To: 47368
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Cater to Mom and Dad
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Academic superiority for
your child if they live at
Dover Hills…smart
marketing!
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This is the parents’ experience too!(embrace it)!
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The University….Your Partner
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What Should The University Know About You?
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• Understand the University culture• Become an advocate of Student Life and
other Services• Invite to Clubhouse or Models• Talk about your policies & Lease
Agreement• Find a Liaison for the students as a “go
to” person on campus
Share in each others experiences
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Choose the right teamPassion is a MUST…
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Remember!Marketing to students is about being a Leader not a Follower.
Don’t lose focus on “Smart Marketing” adapting to the expectation.
Partnerships with Parents and theUniversity will be your strongestWord of Mouth marketing.
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House Rules On Facebook: facebook.com/houserules2010
Twitter: @kimcoryfitness & @danoltersdorf