Download - Natural Resources Centre
Natural Resources Centre
Confederation College
NRC GoalStrategic Business Unit
Increase revenue from training contracts
Expand client base and increase activity with existing clients
Increase the number of research projects
Focus on high value-added research projects
Expand research partnerships
Develop commercialization opportunities
Communication Plan
Promotional Marketing Print (brochure, annual report, fly-sheets,
signs ) Electronic (web, blogs, SM)
Presentations Internal – BOG, Sr Team, Schools,
Students External – clients, partners, stakeholders
Promotional Materials
PRINT Name Logo graphic image Logo production Signs (ctr, campus,
enter) Letterhead etc. Brochure (8x11, 4pg, 1F) FlySheets
Training Research Commercialization
ELECTRONIC
Website Blog
Forestry Mining Environment Water Energy
Facebook Twitter
Marketing Budget - PrintItem Descriptiion $ Logo design/production $2,000 Brochure copy editing $500 design $1,000 production $1,000 printing $2,500 sub-total $5,000 Signage design $500 Centre $1,000 Campus - 6 signs $3,000 Entrance Ways - 4 signs $2,000 sub-total $6,500 Flyers copy editing $1,000 design $1,000 production $1,000 printing $1,500 sub-total $4,500 total $18,000
Budget – Electronic + Signage
Item Descriptiion $
Internet design/production $2,000 (web, blog,SM) copy $1,000 hosting $500 total Internet $3,500
Signagesignage - centre 6 small office signs 3000
signage campus bldgs 10-12 signs medium sized 5000
signage - entrance ways 4 signs 4000
total signage 12000
Signage
Centre Front door of building Office doorway Above reception desk Next to Mgr office and classrooms
Campus Exterior doorways – S:M:D Various hallways of Shuniah Bldg
Entrance-ways Large CC signboards (GLR, Bal, W-
2)
Build internal awareness
Connect visual image with students
Reinforce top of mind awareness
Brochure Copy Title: Natural Resource
Centre Confederation College
Slogan: H1: Expertise
Forestry, mining, energy, environ, water,
H2: Professional Services Training, Research Commercialization
H3: Experience Training - WhiteFeathers, Research – AbBo Commercialization - BioMass
H4: Partnerships govt, industry community
H5: Testimonials Training Research
H6: Contacts
Internet
Website Home, about, contact, brochure info,
project descriptions, training, research, Blogs Social Media
FB Twitter – research updates YouTube LinkedIn
PresentationsAudience Comments DateBOG Oct 12Senior Team Oct 19School of Business Oct 26School of Health Sciences
Nov 2
School of Engineering Nov 9Neegahneewin Nov 16ACE Nov 23International Nov 29Corporate Services Dec 5SUCCI Dec 12
Interchanges
Conferences
Industry Meetings
Sector Council(s)
Media Events
Media Event 1st: Training Initiative 2nd: Research Project 3rd: Commercialization
Press Releases 1st: Student Grad 2nd: New Program Launch 3rd:: Partnership News
Public Relations Department volunteer effort
Student Engagement
Assigned Academic Projects Grad Internships (NRC, Partners,
SMEs) Academic Coops Volunteer Opportunities Employment
On-campus, P/T, F/T summer, F/T after grad
SME / Entrepreneurship Start-ups Cross-college
Gantt
Gantt Chart of NRC Planned Activcities 2011-12