Download - Nature of Distribution Channels
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Factors - nature of distribution channels
Nature of products/services Expectations from the system Location and nature of customers Intensity of distribution required Nature of target market Nature of competition
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Channel design and planning Segmentation Positioning Focus Development
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Defining customer needs
Lot size Waiting time Choice of consumer Place utility Service support
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Defining channel objectives
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Channel alternatives
Present business intermediaries Requirement – no. and type of
intermediary New channel members Individual role of channel memebers
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Cost of channel system
Margins of channel partners Transportation cost Order booking and execution cost Stock return cost Reverse logistics cost
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Channel intermediaries
Distributors C& F agents Logistics service provider Agents , guarantors
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