Download - Neil Kimberley Bevnet Dec 2013 Presentation
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Envisioning The Next Five Years Of Beverage Growth - Neil Kimberley: @foodsfluidsbynd
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Over A Decade Of Solid Growth
2000
2002
2004
2006
2008
2010
2012
2014
2016
2018
$- $20.0 $40.0 $60.0 $80.0
$100.0 $120.0 $140.0
$78.9
$117.4
US Beverages Retail Sales ($B)
Beverage Digest
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Per Capita Consumption Changed
FUNCTIONALBEVERAGES
2000 2012 2018
848674
198 502
CSD Non CSD
1,046 1,176 +130 Total Servings
(174) CSD Servings
+304 Non-CSD Servings
Beverage Digest
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Growth Projected At ~1.4% CAGR
$- $20.0 $40.0 $60.0 $80.0
$100.0 $120.0 $140.0
$78.9
$117.4 $126.7
US Beverages Retail Sales ($B)
Beverage Digest/Foods Fluids & Beyond
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Per Cap Consumption Equality By 2018
FUNCTIONALBEVERAGES
2000 2012 2018
848674 636
198 502 636
CSD Non CSD
1,046 1,176 1,272
Beverage Digest/Foods Fluids & Beyond
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2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
0.0%
25.0%
50.0%
75.0%
100.0%
CSD Bottled Water Alternative Beverages
US Beverages Retail Sales Share Trend
Beverage Digest
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2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
0.0%
25.0%
50.0%
75.0%
100.0%CSD Bottled Water Alternative Beverages
Extend The Current Trends…
Beverage Digest
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2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
0.0%
25.0%
50.0%
75.0%
100.0%
CSD Bottled Water Alternative Beverages
2018: CSDs Reach To 49.9% Share
Beverage Digest/Foods Fluids & Beyond
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Non-CSD Growth Opportunity
2013 2014 2015 2016 2017 2018
$1.3 $1.4 $1.5 $1.6 $1.7 $1.8
$0.7 $0.7 $0.7 $0.7 $0.6 $0.6
Category Growth CSD Swap
$2.0 $2.1 $2.2 $2.3$2.3 $2.4
Foods Fluids & Beyond
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2013 2018
$67 $63
$15 $18
$38 $46
CSD Bottled Water Alt Beverages
$119B $127B
$8B of Growth, $11B of Opportunity
+4% CAGR
+4% CAGR
-1% CAGR
Foods Fluids & Beyond
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What Will Grow?
Bottle
d W
ater
Ener
gy D
rinks
Juice
/Juice
Drin
ks
Spor
ts D
rinks
RTD T
ea/R
TD C
offee
Other
Bev
erag
es
$3.2 $2.9
$1.6 $1.2 $1.9
$0.9
2013 – 2018 Non CSD Growth Forecast($B)
+5% +5% +3% +3% +5% +5%CAGR
Foods Fluids & Beyond
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FiveOpportunities
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1) Retail Opportunity For Non-CSD’s
• More Space• More Promotions• More Merchandising
• Pressure To Perform• Slotting• Incremental Support
Dynamics
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• More Space• More Promotions• More Merchandising
• Pressure To Perform• Slotting• Incremental Support
Get ReadyDynamics
• Greater Interest From Big Bevcos
• Category Management Pricing Promotion Assortment
• Build Strategic Partners Retailers Distributors
1) Retail Opportunity For Non-CSD’s
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2) Consumer Evolution
Premium Hydration
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2) Consumer Evolution
Premium Hydration Natural Lift
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2) Consumer Evolution
“Snackification”
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2) Consumer Evolution
“Snackification” Real Natural Simplicity
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3) Opportunity At The Base of The Pyramid
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3) Opportunity At The Base of The Pyramid
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4) Changing Forms & ChannelsPowders, Mios and Pods
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4) Changing Forms & ChannelsPowders, Mios and Pods Online Sales
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5) The Sweetener Revolution (If It Arrives)
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5) The Sweetener Revolution
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But… The More Things Change, The More They Stay The Same
Vision Differentiation Tenacity
Neil Kimberley VP Strategy Essentia Water
@foodsfluidsbynd