New green business models Today’s practice, tomorrow’s opportunities
Lennart Graaff - Servicenet Nationale Landschappen
National Landscapes and National Parks
National Landscapes and National Parks
20 National Landscapes 20 National Parcs 25% of the Netherlands
Parcs
Landscapes
Context
Context
What’s hot and what’s not?
Welfare state
Society participation
What’s hot and what’s not?
Nature, landscape, biodiversity
Economy
Consequence
Nature, landscape, biodiversity
Creativity, new green business models
Guaranteed views
Crowdfunding
Adopt a chicken Multifunctional agriculture
branding
Landscape auction
RED FOR GREEN
Area fund
Space for
Space
carefarms
Today’s practice
Landscape auction National Park de Grote Peel
Natuurbegraven
Nature cemeteries
Green guarantee
Streekrekening
Region account
Green-blue services
Public funding
Charity and donations
Private funding
Public funding
Charity and donations
Private funding
Today Tomorrow
Tomorrow’s opportunities
Predominantly public => private-public Subsidies => investments “Area Cooperative”
Pilot IJsseldelta
Green business cases
Area cooperative
1. Connecting city and country 2. Innovating with heart for the landscape
3. Organizing sustainable cycles
4. Pairing with water safety measures
5. Use tourist assets
6. Make nature more consumable
Combining funds
Business case regional products
Business case tourism and leisure
New green business models Today’s practice, tomorrow’s chances
Lennart Graaff - Servicenet Nationale Landschappen