Group MemberParwesha SardarArslan ZiaFahid Raza
P
A
F
The name which we have chosen for our Product Is
“PAF”
Product
Introduction Cont…..
Table of Contents
Introduction Vision
statement Mission
statement Product Features Segmentation Target
marketing
Positioning competition marketing mix Conclusion
PAF
Be the leader in the customer value
To set world class standard in the Shampoo Industry
Through providing a diverse range of high quality Shampoo product that are prepared.
Vision Statement Mission Statement
Introduction Cont…..
SegmentationSegmentation
Geographic
Urban RuralCentral
Pakistan
North
Pakistan
South Pakista
n
Demographic
Gende
r
Male
Female
Age
2-1415-
2425-
55
Income
HighMiddleLow
Psychographic
Life style
Personality
Behavioral
Benefit
The PAF geographic target area is whole Pakistan ,Supplying Product to all areas of Pakistan and have further divided the Provinces and cities.
Demographic segmentation is done on the basis of;
Age Gender Income Education Life style Social Class Family size
Geographical Segmentation
Demographic Segmentation
Segmentation Cont…
Target Market
Undifferentiated Niche
(concentrated)
Evaluate Market Segments
Selecting Segments
Segment have been selected need to be evaluated properly.
Segment size and growth Segment structural
attractiveness Company’s objectives and
resources
Target customer
Features
Has your hair lost its shine and become dull..?
Has your hair Dandruff problem ? Has your hair Hairfall problem..? There is one and only solution
for that kind of problems PAF Shampoo…
The PAF shampoo has a black essence combined with aloevera formula . This formula deeply moisturizes your hair from root to tip, treating it and restronging its healthy look and natural shine…
Candy Flavor (For Kids ) Menthol Mint (For Men) Rose Flavor (For Women) Alovera hair fall (For Old age)
Tangible Intangible
• Pakistan television corporation came into being under the ministry of information headed by Ubaid ur Rehman with NEC joint venture collaboration
In Ayub
khan’s Era
price Quantity Price
5ml 5
100 ml 79
400 ml 249
700 ml 699
Place
• Our product “PAF” would be launched in the national market.
• It will be available in every city of Pakistan.
• We will sell our product at retail outlets, supermarkets, apparel stores…
CHANNELS OF DISTRIBUTION.
MANUFACTURER
WHOLESALER RETAILER CUSTOMER
We will be distributing our product via supermarkets in
the country like Big Bazaar, Spencer’s, Hyper city.
We would also use traditional channel i.e.
unorganised stores. Our distribution channel length
would two level distribution that will include
manufacturer, wholesaler, retailer, customer
CHANNEL MEMBERS.
To get adequate shelf space in the stores we
would provide some discounts to channel
members. Initially we would keep our margins
low and allow more margins to the channel
members
promotion
• Promotion of PAF shampoo is also very strong , because of the advertisement of the it is on the large scale.
• News Paper Magazine
• Social networking sites Radio
• Television Internet (Social Networking Sites)
• Brouchers & Bill boards Promotional Events
Packaging and Labeling
Packaging refers to the physical appearance of a product when a consumer sees it, and labels are an informative component of packaging….
Positioning
The marketing strategy is based on positioning of the product in the mind of consumers,
Providing high quality shampoo to the customers.
We will distribute our product on mass level to that we can maximize the profitability.
We want to put an image of our product in the consumers mind as compare to competitors product. We want to target the high school, College , graduate , university student and office workers.
Marketing Strategy Positioning Strategy
Competition
The PAF is currently facing a competitive environment because the competitors of PAF are:
Sun silk
Pantene
Dove ETC…….In next slide..
Product ReviewThe PAF is available in every sizes and available in different flavors like:
1 Candy Flavor
2 Mint Menthol Flavor
3 Rose Flavor
PAF Competitor:The competitors of PAF are more then three but Sun silk and Pantene
are leading market right know and other are for away from it.
V/S
Major competitor
Unilever We will defeat you
Single Segment
Targeting Other Segment
Diversifying Worldwide
World’s Market Leader
Conclusion
The PAF shampoo having a unique quality that every customer want in his shampoo but they can't. The unique quality is smoothness, silky, antidandruff and black shiny hairs in which only one bottle.
The next thing is also important for the customer point of view that is easy availability in Pakistan with low prices from the competitors.
