![Page 1: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/1.jpg)
![Page 2: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/2.jpg)
New Strategies for Online Retail
That Keep You in Control
Mike Burgiss
Founder & VP
![Page 3: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/3.jpg)
AGENDA
Part 1: Concepts
Part 2: Making It Real
![Page 4: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/4.jpg)
Online Retailing is Here 1
![Page 5: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/5.jpg)
“I can buy everything else online,
why not my next car?”
![Page 6: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/6.jpg)
![Page 7: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/7.jpg)
BUY ONLINE FREE SHIPPING
SKIP THE DEALERSHIP
![Page 8: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/8.jpg)
![Page 9: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/9.jpg)
![Page 10: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/10.jpg)
10
Selling cars is a relationship business.
It always has been, and it always will be.
![Page 11: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/11.jpg)
11
Selling cars is a relationship business.
It always has been, and it always will be.
![Page 12: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/12.jpg)
HISTORY OF THE INTERNET
2014 1994 2004
![Page 13: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/13.jpg)
HISTORY OF THE INTERNET
1994 2014
PUBLISHING
2004
![Page 14: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/14.jpg)
1994
HISTORY OF THE INTERNET
2014
PUBLISHING
2004
SHOPPING CART
eCOMMERCE
![Page 15: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/15.jpg)
1994 2004 2014
HISTORY OF THE INTERNET
PUBLISHING CONNECTION &
COMMUNICATION
SHOPPING CART
eCOMMERCE
![Page 16: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/16.jpg)
1994 2004 2014
HISTORY OF THE INTERNET
PUBLISHING CONNECTION &
COMMUNICATION
CONNECTION COMMERCESM
SHOPPING CART
eCOMMERCE
![Page 17: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/17.jpg)
3 CONNECTION COMMERCESM
The Right Strategy for Automotive is
not Shopping Cart
eCommerce
CONNECTION COMMERCE
SM
![Page 18: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/18.jpg)
Cox Automotive “It’s About Time” Whitepaper 2014
4 The Top 5 Car Buyer Frustrations Are All About The Buying Experience
![Page 19: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/19.jpg)
The Experience Economy
Source: Joseph Pine 2004
Commodity
![Page 20: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/20.jpg)
The Experience Economy
Good
Commodity
Source: Joseph Pine 2004
![Page 21: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/21.jpg)
The Experience Economy
Service
Good
Commodity
Source: Joseph Pine 2004
![Page 22: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/22.jpg)
Experience
The Experience Economy
Service
Good
Commodity
Source: Joseph Pine 2004
![Page 23: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/23.jpg)
Experience
The Experience Economy
Service
Good
Commodity $ 0.02
$ 0.10
$ 1
$ 4
Source: Joseph Pine 2004
![Page 24: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/24.jpg)
Experience
Basis of Competition
Service
Good
Commodity
Source: Joseph Pine 2004
![Page 25: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/25.jpg)
Experience
Basis of Competition
Service
Good
Commodity Availability
Source: Joseph Pine 2004
![Page 26: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/26.jpg)
Experience
Basis of Competition
Service
Good
Commodity Availability
Price
Source: Joseph Pine 2004
![Page 27: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/27.jpg)
Experience
Basis of Competition
Service
Good
Commodity Availability
Price
Quality
Source: Joseph Pine 2004
![Page 28: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/28.jpg)
Experience
Basis of Competition
Service
Good
Commodity Availability
Price
Quality
Authenticity
Source: Joseph Pine 2004
![Page 29: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/29.jpg)
29
An Authentic Buying Experience is the new basis of competition
5
Genuine
Legitimate
Real
Authenticity
![Page 30: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/30.jpg)
Starting
Relationships?
Being
Authentic?
How well does your VDP perform at:
SUBMIT
![Page 31: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/31.jpg)
~2006
67%
ONLINE SHOPPING
Source: *McKinsey’s 2013 Retail Innovation Consumer Survey
** 2009 J.D. Power Autoshopper.com Report
SUBMIT
![Page 32: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/32.jpg)
~2006
67%
ONLINE SHOPPING
SUBMIT
3-5 DEALERSHIP VISITS
1.4 Source: *McKinsey’s 2013 Retail Innovation Consumer Survey
** 2009 J.D. Power Autoshopper.com Report
![Page 33: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/33.jpg)
~2006
67%
ONLINE SHOPPING
SUBMIT
3-5 DEALERSHIP VISITS
1.4 10%
Source: *McKinsey’s 2013 Retail Innovation Consumer Survey
** 2009 J.D. Power Autoshopper.com Report
![Page 34: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/34.jpg)
Don’t Just Get The Lead, Win The Deal Online 6
~2006
67%
ONLINE SHOPPING
SUB
MIT
3-5 DEALERSHIP VISITS
1.4 Source: *McKinsey’s 2013 Retail Innovation Consumer Survey
** 2009 J.D. Power Autoshopper.com Report
![Page 35: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/35.jpg)
Starting Relationships? Being Authentic? Winning the Deal?
How well does your VDP perform at:
SUBMIT
![Page 36: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/36.jpg)
How much the Dealer knows about the Consumer
How much
the
Consumer
knows
about the
Deal
CURRENT STATE: TRUST GAP
FIRST CONTACT
COMPLETED
DEAL
![Page 37: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/37.jpg)
How much the Dealer knows about the Consumer
How much
the
Consumer
knows
about the
Deal
CURRENT STATE: TRUST GAP
FIRST CONTACT
COMPLETED
DEAL CONSUMER’S PREFERRED PATH
![Page 38: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/38.jpg)
How much the Dealer knows about the Consumer
How much
the
Consumer
knows
about the
Deal
CURRENT STATE: TRUST GAP
FIRST CONTACT
COMPLETED
DEAL CONSUMER’S PREFERRED PATH
DEALER’S PREFERRED PATH
![Page 39: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/39.jpg)
How much the Dealer knows about the Consumer
How much
the
Consumer
knows
about the
Deal
CURRENT STATE: TRUST GAP
FIRST CONTACT
COMPLETED
DEAL CONSUMER’S PREFERRED PATH
DEALER’S PREFERRED PATH
![Page 40: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/40.jpg)
How much the Dealer knows about the Consumer
How much
the
Consumer
knows
about the
Deal
CURRENT STATE: TRUST GAP
FIRST CONTACT
COMPLETED
DEAL CONSUMER’S PREFERRED PATH
DEALER’S PREFERRED PATH
Credit App Lead Forms
Pricing Guarantee
Payment Calculators
![Page 41: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/41.jpg)
Dealer’s Danger Zone
Customer’s Danger Zone
Work Deals, Not Just Leads 7
How much the Dealer knows about the Consumer
How much
the
Consumer
knows
about the
Deal
FIRST CONTACT
COMPLETED
DEAL
![Page 42: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/42.jpg)
Summary of Concepts
1 Online Retailing is here
2 Selling Cars is a Relationship Business
3 CONNECTION COMMERCE, not
4 Top 5 Frustrations Buying Experience
5 Compete on Experience & Authenticity
6 Win the Deal Online
7 Work Deals, not just leads S U B
M I T
SM
![Page 43: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/43.jpg)
AGENDA
Part 1: Concepts
Part 2: Making It Real
![Page 44: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/44.jpg)
44
$383*
Start
START YOUR CAR DEAL ONLINE
![Page 45: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/45.jpg)
45
Start Your Deal
Start
$383*
Start
START YOUR CAR DEAL ONLINE
![Page 46: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/46.jpg)
(900-750) (749-700) (699-650) (649-600) (<599)
(MakeMyDeal N=2693)
0%
10%
20%
30%
40%
50%
Excellent Very Good Good Fair* Poor*
#WorkDealsNotLeads
U.S. Average
APPEAL TO BUYERS ACROSS THE CREDIT SPECTRUM
![Page 47: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/47.jpg)
47
$383*
Start
START YOUR CAR DEAL ONLINE
![Page 48: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/48.jpg)
48
Start Your Deal
$383*
![Page 49: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/49.jpg)
49
Start Your Deal
$383*
![Page 50: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/50.jpg)
(MakeMyDeal N=2547)
TRADE-IN CONDITION
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Excellent Very Good Good Fair
At HandShake
#WorkDealsNotLeads
KBB Benchmark
![Page 51: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/51.jpg)
TRADE-IN CONDITION
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Excellent Very Good Good Fair
At HandShake
#WorkDealsNotLeads
KBB Benchmark
(MakeMyDeal N=2547)
![Page 52: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/52.jpg)
TRADE-IN CONDITION
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Excellent Very Good Good Fair
At HandShake
#WorkDealsNotLeads
KBB Benchmark
(MakeMyDeal N=2547)
![Page 53: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/53.jpg)
53
2014 Nissan Xterra S
MILEAGE: 17,595
STOCK #: T1164
VIN: 5N1AN0NW9EN839675
Retail Price: $22,000 XXXX
![Page 54: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/54.jpg)
54
![Page 55: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/55.jpg)
55
XXXXX
![Page 56: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/56.jpg)
56
XXXXX
![Page 57: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/57.jpg)
57
XXXXX
![Page 58: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/58.jpg)
(MakeMyDeal N=369)
0%
10%
20%
30%
40%
50%
60%
70%
1-5 6-10 11-30 31+
#WorkDealsNotLeads
Email Leads
D A Y S T O B U Y
ACCELERATE THE SALES CYCLE
![Page 59: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/59.jpg)
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
18-33 34-46 47-68 69+
#WorkDealsNotLeads
Traditional
Millennials X-ers Boomers Silent
(MakeMyDeal N=217)
APPEAL TO ALL GENERATIONS
![Page 60: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/60.jpg)
Source: Dealer CRM email from customer to dealer
BUYER FEEDBACK
This was my best purchase experience by far.
— Dantae
![Page 61: New Strategies for Online Retail · 2015. 9. 15. · Mike Burgiss Founder & VP | MakeMyDeal Atlanta, GA | 404-259-4225 mike.burgiss@makemydeal.com Q & A . Title: PowerPoint Presentation](https://reader036.vdocuments.net/reader036/viewer/2022081411/60af73ad5405f01dc46398b7/html5/thumbnails/61.jpg)
Why Online Retailing Will Keep You in Control
Mike Burgiss Founder & VP | MakeMyDeal
Atlanta, GA | 404-259-4225
Q&A