Download - Niagara Falls E-Business Boot Camp - May 18
![Page 1: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/1.jpg)
E-Business Bootcamp
Tuesday: Websites, Advertising & Social Media
![Page 2: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/2.jpg)
Websites
![Page 3: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/3.jpg)
Grassroots is the new normal
Better to start an e-business with a content strategy than a full fledged store. Build rapport first, then sell.
Websites
![Page 4: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/4.jpg)
Utilize free servicesBetter to start an e-business with a content strategy than a full fledged
store that takes months to build. Build rapport first. Utilize free options, then
upgrade.
Websites
![Page 5: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/5.jpg)
Have something built
Price varies. Make sure whatever is built you have access to manage the
content on. Any text on the site should be editable by you.
Websites
![Page 6: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/6.jpg)
Ask to see designs
Don’t let a designer go ahead and start working before you get the site
down on paper first. Don’t let designers make business decisions.
Websites
“paper prototype”
![Page 7: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/7.jpg)
Usability TestingFollow the design on paper and set
up some typical user scenarios.
“so I want to buy an item... first I click here... then...”
Websites
![Page 8: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/8.jpg)
Calls To ActionFrom every page on your website
there should be a clear and easy to find “call to action” which may be
making a purchase, signing up for a list, etc.
Websites
![Page 9: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/9.jpg)
IntegrationStore vs. ContentDepending on your business you may
not need the content parts of your website deeply integrated with
shopping features.
Websites
![Page 10: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/10.jpg)
Less Integrated
If less integrated, you can link to your account at a hosted service like
Shopify.com and avoid the time & cost of having e-commerce software
customized and maintained.
Websites
![Page 11: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/11.jpg)
More IntegratedIf your website is primarily a store, you utilize every chance you can to get people to shop. This ties your
content to the particulars of your e-commerce software. Hosted options
are still available.
Websites
![Page 12: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/12.jpg)
Selling Online
![Page 13: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/13.jpg)
Your store would need two components:
1. e-commerce shopping cart software (inventory, product listing, purchase)2. a payment gateway to handle CCs
Selling Online
Two Parts
![Page 14: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/14.jpg)
Shopping Carts
![Page 15: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/15.jpg)
Build Your OwnIf you only have one or two products or services to offer, it’s possible to
just have a static website with links to PayPal or another 3rd party payment
gateway.
Shopping Carts
![Page 16: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/16.jpg)
There are many, many, many, many e-commerce suites out there.
Choosing one is a major research job. Compare features, prices, hosting options and reviews.
Shopping Cart Software
Shopping Carts
![Page 17: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/17.jpg)
Your chosen payment gateway (PayPal, Moneris, etc) will have
recommended e-commerce suites that integrate tightly with their services.
Payment gateway recommendations
Shopping Carts
![Page 18: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/18.jpg)
Software Installed At Your Host
You purchase e-commerce software outright, you get the files, you install
them at your host. Configuring, security, upkeep is up to you.
Shopping Carts
![Page 19: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/19.jpg)
Fully Hosted Stores
A 3rd party website hosts the entire store. You sign up and get instant
access to store utilities, inventory, and customization.
Shopping Carts
![Page 20: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/20.jpg)
Hosted inventory management, content management, order
management, payment gateway integration
Shopping Carts
![Page 21: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/21.jpg)
Shopping Carts
Video A
![Page 22: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/22.jpg)
Lots Of SoftwareShopping Carts
![Page 23: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/23.jpg)
Payment Gateways
![Page 24: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/24.jpg)
Manual (offline)
Phone based. Use your site as a sales tool to get calls / emails to come in.
Not scalable.
Payment Gateways
![Page 25: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/25.jpg)
Merchant AccountApply through a bank or merchant
company (Moneris, Chase Paymentech, Global Payments). Your e-commerce software communicates
with merchant to verify cards.
Payment Gateways
![Page 26: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/26.jpg)
Hosted Payments
Third party website handles all credit card processing. More secure but
your per-transaction fees are higher.
Payment Gateways
![Page 27: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/27.jpg)
Hosted PaymentsPayment Gateways
Video B
![Page 28: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/28.jpg)
Popular and trusted. Offers two options, standard and pro. Both
accept credit cards without a merchant account.
Payment Gateways
![Page 29: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/29.jpg)
Takes customer off of page to pay for item(s). Payment is process on
PayPal’s website. Service is free, costs are a based on sales (ie: 2.9% +
$0.30)
Website Payments Standard
Payment Gateways
![Page 30: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/30.jpg)
PayPal still handles payments but to the user it’s seamless. They never leave your website. Service has a
subscription cost plus a fee based on sales.
Website Payments Pro
Payment Gateways
![Page 31: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/31.jpg)
Similar to PayPal Standard. Off-site shopping cart and payment
completion. Generally transactions are 2.9% + $0.30.
Payment Gateways
![Page 32: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/32.jpg)
Payment Gateways
Video C
![Page 33: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/33.jpg)
PCI Compliance
![Page 34: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/34.jpg)
PCI ComplianceData Security Standard which
governs how you handle credit card data and encryption. You are liable
for any lost data.
PCI Compliance
![Page 35: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/35.jpg)
PCI Compliance
Smaller merchants should use a compliant shopping cart or payment
gateway. If you don’t...
PCI Compliance
![Page 36: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/36.jpg)
PCI ComplianceSmaller merchants should use a
compliant shopping cart or payment gateway. If you don’t you have to fill out self-assessment questionnaire and
submit to periodic security audits.
PCI Compliance
![Page 37: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/37.jpg)
Costs Involved
![Page 38: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/38.jpg)
Domain Name Registration
Through GoDaddy or a similar service. $10 to $30 a year.
Costs Involved
![Page 39: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/39.jpg)
Website Development
DIY or with a development company. Costs vary wildly depending on the
market, developer and what e-commerce solution you’re looking for.
Costs Involved
![Page 40: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/40.jpg)
Website HostingVaries based on the provider. Some developers or e-commerce solutions may offer hosting as part of the fee for using the e-commerce software.
Costs Involved
![Page 41: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/41.jpg)
Shopping CartThe software could be purchased or hosted. If purchased, there may be
no monthly fees. If hosted there may be no upfront investment.
Costs Involved
![Page 42: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/42.jpg)
Payment GatewayMerchant accounts and hosted
options have different plans, usually garnishing a certain percentage off
each sale along with a monthly subscription.
Costs Involved
![Page 43: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/43.jpg)
Advertising
![Page 44: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/44.jpg)
Google AdWords
Paid Search Results vs.
Organic Search Results
Advertising
![Page 45: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/45.jpg)
Advertising
![Page 46: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/46.jpg)
Google AdWordsPlacement process is determined by:Bid Amount * Page Relevancy Score
An auction is run on every search.
Advertising
![Page 47: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/47.jpg)
Advertising
Video D
![Page 48: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/48.jpg)
Content NetworksFor image ads on content-specific
niche sites. You discover these networks by looking at your
competitors, similar niche sites.
Advertising
![Page 49: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/49.jpg)
Real World Integration
Push your website out via print channels, real life channels. Integrate
your physical and e-marketing.
Advertising
![Page 50: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/50.jpg)
Social Media
![Page 51: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/51.jpg)
Video E
![Page 52: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/52.jpg)
What Is Social Media?
Social Media
A website where the content is freely contributed by the visitors, rather than
the publisher.
![Page 53: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/53.jpg)
It’s about customer relations
Social Media
Social media is about listening and interacting in communities where you
don’t set the rules.
![Page 54: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/54.jpg)
The "Mom and Pop" businesses in our neighborhoods have always followed sound and pragmatic business practices, rooted in developing, maintaining and strengthening relationships with customers... They listened to their customers and used their suggestions to improve the business. They provided great service and found ways to thank their clientele. Social media is really nothing more than the simple application of these business practices in a digital form.
Manish Mehta - Dell
Social Media
![Page 55: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/55.jpg)
The Social Playing Field
You’re just a user like any other, so act like one. As a business you don’t
have any special privileges unless you pay for them.
Social Media
![Page 56: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/56.jpg)
Respect the Implicit ContractThe contract promises that advertisers must give you something in exchange for your imposition on people’s time.
What value do you provide?
Social Media
![Page 57: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/57.jpg)
2 Main Responsibilities For Businesses
Social Media
![Page 58: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/58.jpg)
1. Engagement
The only reward of virtue is virtue; the only way to have a friend is to be one.
-Ralph Waldo Emerson
Social Media
![Page 59: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/59.jpg)
2. Content Creation
...with sharing as a goal. Social media isn’t broadcast media. Create
to share, to teach, to entertain.
Social Media
![Page 60: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/60.jpg)
But we’re boring!
Passion is the currency of reputation economy. Choose the medium that fits
best...
Social Media
![Page 61: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/61.jpg)
#2 Search Engine
![Page 62: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/62.jpg)
Video F
![Page 63: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/63.jpg)
Video G
![Page 64: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/64.jpg)
![Page 65: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/65.jpg)
100 million in less than 9 months.
![Page 66: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/66.jpg)
6 years 400,000,000
people
![Page 67: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/67.jpg)
Mobile: 100,000,000 monthly users
![Page 68: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/68.jpg)
Why Facebook?You don’t have to sell the platform.
![Page 69: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/69.jpg)
![Page 70: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/70.jpg)
![Page 71: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/71.jpg)
Real time
![Page 72: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/72.jpg)
Social ambience
![Page 73: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/73.jpg)
![Page 74: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/74.jpg)
![Page 75: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/75.jpg)
![Page 76: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/76.jpg)
Social Media Strategy
![Page 77: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/77.jpg)
1. Set goals and have a strategy
Facebook vs. LinkedIn vs. Twitter...
Social Media Strategy
![Page 78: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/78.jpg)
2. Listen and learn the cultureCultural anthropology -> Participant
observation
Social Media Strategy
![Page 79: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/79.jpg)
3. Hustle and spend the time
Rapport takes effort
Social Media Strategy
![Page 80: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/80.jpg)
4. “Set and Forget” is worse than not trying
Real Time is the new paradigm
Social Media Strategy
![Page 81: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/81.jpg)
5. Be FlexibleFacebook has 400,000,000 users...
since 2004.
Social Media Strategy
![Page 82: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/82.jpg)
6. Discover your metrics
ROI isn’t clear cut. Count your conversations. Influence people.
Social Media Strategy
![Page 83: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/83.jpg)
Free WorkshopsMonthly in Niagara FallsSocialMediaNiagara.com
![Page 84: Niagara Falls E-Business Boot Camp - May 18](https://reader034.vdocuments.net/reader034/viewer/2022051721/5408d173dab5ca4e7f8b65a8/html5/thumbnails/84.jpg)
May 27 Dom’s Restaurant
St. Catharineswww.smcniagara.com