Download - Nick emmel digital within 2 (1)
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28/09/15
THE DIGITAL WITHINNick Emmel, Strategy Partner, @ewarwoowar
13/10/15
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AN INDEPENDENT CREATIVE AGENCYIN SOHO SQUARE
DRUM’S CREATIVE AGENCY OF THE YEAR
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In a world of new opportunity,
don’t do what you can do,know what you should do.
OUR BELIEF
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WHAT SHOULD WE DO WITH THE INTERNET OF THINGS?
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Given that God is infinite and the Universe is also infinite, would you like a
toasted tea cake?
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THERE MUST BE A NEED.AND IT MUST SIMPLIFY THE
EXPERIENCE.
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DIGITAL SHOULD NOT ADD COMPLEXITY. LOOK FOR THE
DIGITAL WITHIN.
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DON’T ADD A LAYER, ENHANCE THE
EXISTING EXPRIENCE
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FIND THE ENGAGEMENT OPPORTUNITY
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GIVE THE INTERACTION REAL
VALUE
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ADD GREY GOOSE
CHERRY NOIR AD
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ADD GREY GOOSE CASE STUDY FILM
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1. DON’T DO IT BECAUSE YOU CAN. DO IT BECAUSE YOU SHOULD
2. ANSWER A REAL CONSUMER NEED
3. MAKE THE EXPERIENCE EASIER, NOT MORE COMPLEX
4. ENHANCE THE DIGITAL WITHIN, DON’T BUILD DIGITAL ON TOP
5. ONLY ASK FOR ENGAGMENT WHEN THE USER HAS TIME
6. MAKE SURE THE INTERACTION HAS REAL VALUE
THE DIGITAL WITHIN
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THANK YOUNick Emmel, @ewarwoowar