Conran and Partners 21st January 201517
CiTy gALERiE AuGSBuRG
The City Galerie is a large shopping centre in Augsburg, Germany. Due to its dated and tired appearance, Conran and Partners were asked to refresh, update and make it more appealing to younger fashion consumers.
We have designed a graphic to cover the expanses of wall in the cathedral like atrium spaces referencing Augsburg’s industrial textile heritage.
Conran and Partners 21st January 201516
mALL OF SPLiTmALL OF SPLiT SPLIT
The Mall of Split was conceived as Croatia’s new cosmopolitan heart. Conran and Partners created a brand identity as well as environmental graphics.
The ‘four corners’ motif refers to the architecture of Split’s most famous building, the fourth-century Diocletian’s Palace, and was used tactically across brand elements and advertising to illustrate everything the Mall offers. Meanwhile, we used the vibrant pink of Split’s ubiquitous bougainvillea to grab attention.
Conran and Partners 21st January 201514
OLymPiA BRNO
Olympia Shopping Centre in Brno, Czech Republic, had a number of issues that required addressing. Generally it was lacking in character and required a concept and design to make it more appealing so customers visit more frequently and stay longer.
We introduced a central theme, new furniture, hanging signage and lighting features. Vibrant colour and super graphics were applied strategically to transform the centre into four distinct “streets” with a central hub “arena” for events with a foodcourt overlooking it.
Before After
Lacking in character
No distinction between areas – difficult for customers to navigate
Interior all stark white
Sunlight causes overheating
Identity introduced to bring character and distinguish areas
Selected areas boldly painted in colour
Themed graphic patterns applied
Screening applied to glazing
Hanging features introduced
New furniture and flooring specified