Download - Nimblejack we love food
good food
should always be accompanied by
a good company
Nimble Jack is a home grown, independent
advertising and design agency based in
Covent Garden, London. We’ve worked in the food
industry for over 20 years and this booklet is an
amuse-bouche of work we’ve created to help our
clients achieve their goals.
And we’d like to help you achieve yours.
EBLEX is one of our longest standing clients.
They’re the organisation for beef and lamb levy
payers in England. They exist to help the beef and
sheep meat supply chain become more efficient and
more profitable.
Since 1993, we’ve designed and produced recipe
leaflets, booklets, posters for independent butchers
and all kinds of promotional materials including this
booklet on how to make more of mince.
Tough standards. Tender results.
Original photography for Mince Magic, a 16pp booklet promoting beef mince.
We’re always looking for new ways of
presenting recipes for beef and lamb and
for this idea we ran an article in the farming press
asking for recipes from farmer’s wives.
The response was surprisingly good.
(We thought they’d be far too
busy.) The recipes were then
assessed by the EBLEX home
economist and the result
was this 28 page booklet
featuring original photography
shot on location at the winning farms.
(Our favourite recipe was for Bobity, a spicy lamb casserole dish that
originates from South Africa.)
T he Potato Council asked us to
design a series of logos to help
shoppers choose the right potatoes
for their recipes. Once accepted
by the major retailers, they will appear on bags of
potatoes in all supermarkets.
We also created this ad campaign which appeared in
a variety of food and women’s magazines last autumn.
So now there’s no excuse for making tasteless chips
and rubbish roast potatoes.
www.lovepotatoes.co.uk
SUNDAY EVERYDAY
Potatoes are one of the most versatile natural foods,
which can be cooked in so many different ways. This can
make it tricky to decide which variety to buy.
Next time you’re making roasties for the family, why not
try ‘Fluffy’ potatoes, such as King Edward or Maris Piper.
They are also great for jackets or chunky chips with
a tasty fluffy middle.
Fluffy potatoes – perfect every day, not just Sundays.
Get great results at every meal with our colour-coded
potato guide and recipes at
www.lovepotatoes.co.uk
Look 300x220mm_Fluffy.indd 1
25/09/2012 16:21
HOME COMFORTS
Potatoes are one of the most versatile natural foods,
which can be cooked in so many different ways. This
can make it tricky to decide which variety to buy.
Next time you’re making mash to go with your bangers,
why not try ‘Smooth’ potatoes, such as Desiree.
They hold their shape well when boiled or cooked in a
sauce, such as dauphinoise or in a hotpot. Or try them
boiled or as wedges.
Because everyone likes their home comforts.
Get great results at every meal with our colour-coded
potato guide and recipes at
www.lovepotatoes.co.uk
Pick Me Up 287x207mm_Smooth.indd 1
21/09/2012 15:55
www.lovepotatoes.co.ukFAST FOODPotatoes are one of the most versatile natural foods, which can be cooked in so many different ways. This can make it tricky to decide which variety to buy.
Salad potatoes, such as Charlotte or Maris Peer, taste great prepared in their skins and can be boiled or steamed for a tasty healthy dish.
They are firm to the bite and are quick and easy to prepare – the perfect fast food.
Get great results at every meal with our colour-coded potato guide and recipes at www.lovepotatoes.co.uk
More 300x215mm_Salad.indd 1 21/09/2012 17:57
www.lovepotatoes.co.uk
SUNDAY EVERYDAY
Potatoes are one of the most versatile natural foods,
which can be cooked in so many different ways. This can
make it tricky to decide which variety to buy.
Next time you’re making roasties for the family, why not
try ‘Fluffy’ potatoes, such as King Edward or Maris Piper.
They are also great for jackets or chunky chips with
a tasty fluffy middle.
Fluffy potatoes – perfect every day, not just Sundays.
Get great results at every meal with our colour-coded
potato guide and recipes at
www.lovepotatoes.co.uk
Look 300x220mm_Fluffy.indd 1
25/09/2012 16:21
HOME COMFORTS
Potatoes are one of the most versatile natural foods,
which can be cooked in so many different ways. This
can make it tricky to decide which variety to buy.
Next time you’re making mash to go with your bangers,
why not try ‘Smooth’ potatoes, such as Desiree.
They hold their shape well when boiled or cooked in a
sauce, such as dauphinoise or in a hotpot. Or try them
boiled or as wedges.
Because everyone likes their home comforts.
Get great results at every meal with our colour-coded
potato guide and recipes at
www.lovepotatoes.co.uk
Pick Me Up 287x207mm_Smooth.indd 1
21/09/2012 15:55
The French used to deny the very existence
of British cheese but now even they have to
admit we make some fantastic ones. And they’re
made all over the UK so what better way to
represent that diversity than this poster?
If only we had a nice bottle of wine to
go with it.
Ads, posters, window displays and mailings in all major department stores.
Rossodiserra is a small, authentic Italian restaurant
and deli just up the road from our offices on
Monmouth Street in Covent Garden, London.
All the food, wine and recipes they serve come from
Le Marché where owners Samuele and Igor were born
and raised. They asked us to create a website for them
that embodied their love of all things Le Marché.
Business improved so much that they have recently
completed a major refurbishment to the kitchen to cope
with the increased demand. Saluté.
And while we’re on the subject, every year
the Potato Council sponsors Chip Week.
A whole week of celebrations in support of the
not-so-humble chip. The brief included
designing posters, banners, voting cards
and table talkers for chip shops and
restaurants. And a brand new logo.
6000 - Chip Week Roundal Sticker 32mm_OL.pdf 1 24/01/2014 10:05
We call them The Incredibly Frothy Coffee
Company. Because that’s what they are.
Aerolatte make the world-famous, award-winning,
original steam-free milk frother that Nigella
Lawson calls one of her favourite toys.
But they don’t only make the frother and we’ve
been helping them repackage their whole range of
coffee products to give them more presence on
shelves all around the world.
Ishga is nourishment of a different kind. The name
is derived from the Gaelic word for water and
it’s a new range of skincare made from seaweed.
Sustainably harvested by hand in the Hebrides
where it grows in some of the cleanest waters in
the world, the seaweed produces a 100% organic
ingredient containing natural anti-oxidants with
anti-ageing properties which help protect the skin.
Oh, we do like to be beside the seaweed.
That was a little taste of what Nimble Jack do.
And we’d love to do the same for you.
Well actually, we’d love to do something different
for you because no two clients are the same and
neither are their needs. So if you’d like to chat about
your ambitions over a
bite to eat or a glass of
your favourite tipple
please give John or
Rich a call on
020 7240 5757.
Cheers.
23 Monmouth Street Covent Garden London WC2H 9DD www.nimblejack.co.uk
John and Rich caught in a rare carefree moment.
23 Monmouth Street Covent Garden London WC2H 9DD www.nimblejack.co.uk