“No organizational system or software will fix you being a lazy ass. People buy millions of dollars of productivity books, software, and coaching seminars, but at the end of the day YOU STILL HAVE TO DO WORK.” - Noah Kagan, AppSumo
General marketing doesn’t work
You can’t really turn anyone ON
Unless you’re turning someone OFF
Don’t just USE social media channels. Use the RIGHT social media channels.
Leverage Local
Art by Storyville
Mobile: can’t stop / won’t stop
Facebook Canvas
Organic v. Paid Marketing
All about influencers
Snapchat and emojis are real...
If your audience feels like they are being “sold to,” you’re doing it wrong...